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Talk data to me: How recruitment data accelerates connections

Danielle McClowFebruary 17, 2022AnalyticsConnection

Talent analytics allow you to measure the effectiveness of recruitment marketing activities and media performance, including job boards, banner ads, emails, social media and career site activities.

They also enable you to drive business decisions and benchmarking and gain insight into talent information and hiring processes including all job information and metrics, from initial application to candidacy, job offer and hire.

Look at your data to find the balance between your long and short-term recruitment strategy to accelerate your candidate connections.

Accelerate connection with clean recruitment data

Before you're able to jump in and use your data to accelerate candidate connection, you need to better understand how data feeds your strategy.

Begin by looking at your data to find the balance between your long and short-term recruitment goals.

Long-term data goals that build your employer brand

When determining which talent analytics drive your long term strategy, ask yourself:

  1. Are your challenges awareness or driving consideration for taking the job?
  2. How do you improve your brand presence?

To tackle these big questions, you'll want to review a collection of data points (usually six months of data) and review where and what works against talent segments.

Note: These evaluations and fixes take time, and that's what you need real-time, clean data that syncs across systems into one holistic data platform.

Short-term data fixes for today & tomorrow

If you don't see value in your reporting capabilities, it's time to look at your data dashboards and view options. Your data should be your best friend and enable your users to accelerate hiring.

Note: Start by reviewing your current cost-per-hire. This is the average of total costs divided by the number of hires. If your system can't gather this info quickly, it's time to call customer support.

Talent marketing KPIs to review in your talent platform today

Hires KPIs:

  • Cost-per-hire
  • Time-to-hire
  • Source of hire
  • Candidate experience scores
  • Job offer and acceptance rates

Web analytics:

  • Visits
  • Bounce Rate
  • Page-views
  • Pages per Visit
  • Conversions
  • Average Time on Site

Relationship marketing KPIs:

  • Emails Delivered
  • Bounces
  • Bounce Rate
  • CTR
  • Email Opens
  • Email Clicks
  • Open Rate
  • Applications attributed to emails sent
  • Hires attributed to emails sent from

Job board KPIs:

  • Job Views
  • Apply Attempts
  • Apply Attempts per posting
  • Cost per Apply Attempt
  • Number of Active Jobs
  • Total Ad Hoc Spend

Look at data as a whole

A common mistake that TA teams make is having too narrow of a view. You can have all the data, it can be clean, it can be timely, but if you only zero in on limited data, you'll fail to see the correlation and valuable insight between other metrics. By sorting, arranging, and visualizing your data, you can see if you're meeting your KPI's and bringing your data to life. Think of the story your data tells as a "choose your adventure" where you can optimize your recruitment marketing strategy as needed.

The tools you need to grow and retain top talent

Take a look at outcomes
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Develop stronger relationships

Strong relationships and connections lead to better talent engagement and higher conversions.
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Raise awareness
Get in front of the right people, at the right time, with the right message. The result? Greater brand awareness and expanded right-fit talent network.
Build connections
Strong relationships and connections lead to better talent engagement and higher conversions.
Assess qualifications
Take the guesswork out of candidate selection with an objective view into a candidate’s skills, competencies, and culture fit.
Boost retention
Create more opportunities for the talent you hire to become loyal brand advocates who choose to grow with your organization.

Brand services

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Manage your Employer Brand for impact and effectiveness. Together we clarify your differentiators to connect with the right talent.
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