Employer branding

Your brand reputation can either help or hurt your ability to attract, hire, and retain right-fit talent. Ensure your reputation accurately reflects who you are as an organization with a proven approach to employer branding.

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A clear, consistent, and well-executed brand strategy drives performance and engagement

Every interaction, every touchpoint, and every experience that your organization delivers to candidates and employees has a monumental impact on your employer brand.

Attract top talent

Hire more right-fit talent with a strong employer brand and positive reputation. Great talent is more easily attracted to a company with a great reputation and culture. So when your employer brand works for you, you can reduce advertising costs and time to hire.

Improve retention

When you have an incredible reputation and culture, why would people want to leave? Your employer brand not only helps attract talent, it can retain them and turn them into loyal advocates — resulting in a more stable workforce and lower turnover costs.

Better business performance

With a great brand reputation that attracts and retains the very best talent, clients, and partners, companies can expect to see improved productivity, innovation, and overall business performance.

Talent acquisition leader, U.S. real estate listing company

It’s been a fantastic week of showing off our new rallying cry and tagline to some of our leaders in HR and brand, and they just love it. So major kudos to you all!

Improve your business, inside and out, with a focus on employer branding

Reduce time to hire

Great employer branding raises awareness of who you are and what it's like to work for you, and can dramatically reduce the time to hire.

Your employer brand allows candidates to “meet” you long before they apply. The results is higher quality, right-fit applicants for your open positions and an expedited hiring process.

Improve cost per hire

The stronger and more positive your employer brand, the easier it will be to find and hire great talent.

An enhanced employer reputation can help teams reduce their spend to attract and connect with talent. Instead, talent teams can spend more time engaging with candidates who are already keen to join.

Improve brand advocacy

There is a direct correlation between a strong employer brand and employee loyalty and advocacy.

Being proud of where you work is a great feeling and the more your employees talk about how great it is working there, the more your employer reputation will be enhanced.

Supercharge your employer brand to attract and retain the very best talent

Building a talent community that amplifies your brand and contributes to business success starts with the employer brand. Give your employees something to rally around and they will.

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