Social and content marketing

Talent explores every channel to get to know your employer brand. If you’re not there, then you’re missing out. It’s imperative for organizations to be part of the conversation, to be present, and to be active. We can help.

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Engage candidates and employees where they are and in the way they prefer

Candidates and employees are proactively engaging with companies across multiple channels. If organizations aren’t present, they’re not considered.

Increase brand awareness

Having a well-defined content strategy that includes posting and engaging with your audience regularly will increase your employer brand’s visibility and awareness among potential (and current) talent. A combination of tactical advertising and awareness-driving content allows brands to be seen by the right people at the right time.

Strengthen brand reputation

By regularly sharing content and interacting with your audience, you will naturally and continuously build relationships and a sense of community. The greater the engagement through high-quality content delivered at the right time to the right people, the better your brand exposure and reputation. So when candidates consider their next move, they consider you first.

Enhanced employer trust

A well-defined, authentic content strategy, using the company's Employer Value Proposition as the foundation, creates a stronger relationship with your audience and builds trust.

Gain greater insights and engage with more candidates and employees

Increase career site traffic and engagement

Drive career site traffic and conversions by consistently delivering great content, hosted on your website, with links across social and digital channels.

The easier you make it for candidates and employees to connect with your brand, the more likely you are to attract, hire, and retain right-fit talent.

Improve quality of candidates

Clearly and frequently communicating the unique benefits and values your company offers through authentic content helps prospective talent understand exactly what it’s like to work with your organization.

This means better quality candidates at the top of the funnel, and better ratios of applications to interviews, interviews to offers, and offers to hire.

Improve audience insight

Tap into valuable data, insights, and audience preferences through social media platforms and digital behavior patterns.

With greater visibility into how candidates and employees consume and interact with digital content, talent teams can continuously tailor content and recruitment marketing strategies to drive better results.