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Social and content marketing

Talent explores every channel to get to know your employer brand. If you’re not there, then you’re missing out. It’s imperative for organizations to be part of the conversation, to be present, and to be active. We can help.
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Engage candidates and employees where they are and in the way they prefer

Candidates and employees are proactively engaging with companies across multiple channels. If organizations aren’t present, they’re not considered.

Increase brand awareness

Having a well-defined content strategy that includes posting and engaging with your audience regularly will increase your employer brand’s visibility and awareness among potential (and current) talent. A combination of tactical advertising and awareness-driving content allows brands to be seen by the right people at the right time.

Strengthen brand reputation

By regularly sharing content and interacting with your audience, you will naturally and continuously build relationships and a sense of community. The greater the engagement through high-quality content delivered at the right time to the right people, the better your brand exposure and reputation. So when candidates consider their next move, they consider you first.

Enhanced employer trust

A well-defined, authentic content strategy, using the company's Employer Value Proposition as the foundation, creates a stronger relationship with your audience and builds trust.
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Gain greater insights and engage with more candidates and employees

Increase career site traffic and engagement
Drive career site traffic and conversions by consistently delivering great content, hosted on your website, with links across social and digital channels.
The easier you make it for candidates and employees to connect with your brand, the more likely you are to attract, hire, and retain right-fit talent.

Improve quality of candidates
Clearly and frequently communicating the unique benefits and values your company offers through authentic content helps prospective talent understand exactly what it’s like to work with your organization.
This means better quality candidates at the top of the funnel, and better ratios of applications to interviews, interviews to offers, and offers to hire.

Improve audience insight
Tap into valuable data, insights, and audience preferences through social media platforms and digital behavior patterns.
With greater visibility into how candidates and employees consume and interact with digital content, talent teams can continuously tailor content and recruitment marketing strategies to drive better results.

Engage and connect with more candidates and employees. Increase application volume. Improve candidate quality.

Ensure your candidates and employees can hear you — share your story, resources, and insights where they are. We can help.
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Experts right on-hand

Dedicated team

All our clients will have a team assigned to be a dedicated partner.

Global reach

Our teams are in the US, EMEA and Asia. So wherever you need specialist knowledge, we can help.

Subject matter expertise

From strategists and creatives to content managers and media specialist - you can work with them all.

Award-winning creative

Our work has been award-recognized many times. Something we’re super proud of and reflects the great partnerships we have with our clients.

Learn more about Social and content marketing

See all of our resources
Case study

The Knight School

The Knight School expedites time to hire with on-demand video interviews and assessments.
Read the case study
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On-demand webinar

How talent assessments and EVP level the [talent] playing field in a hyper-competitive market

Watch the webinar
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Healthcare recruitment guide

3 steps to get you started toward a more empowered talent acquisition team
Read the guide
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Find out what Symphony Talent can do for you

Book a demo to find out the platform capabilities
Speak to an expert
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Raise awareness
Get in front of the right people, at the right time, with the right message. The result? Greater brand awareness and expanded right-fit talent network.
Build connections
Strong relationships and connections lead to better talent engagement and higher conversions.
Assess qualifications
Take the guesswork out of candidate selection with an objective view into a candidate’s skills, competencies, and culture fit.
Boost retention
Create more opportunities for the talent you hire to become loyal brand advocates who choose to grow with your organization.

Brand services

evp iconEmployer value proposition (EVP)
Bring your EVP to life through powerful insights, creative, and validated messaging that connects with the talent you seek to attract and retain.
social content marketing iconSocial and content marketing
Candidates and employees are proactively engaging with companies across multiple channels. If organizations aren’t present, they’re not considered. We can help.
recruitment events benefits icon 2Recruitment campaigns
Leverage effective campaigns that flex across multiple channels, audiences, and touchpoints to drive impact and applications.
video interviewing benefits icon 2Employer branding
Manage your Employer Brand for impact and effectiveness. Together we clarify your differentiators to connect with the right talent.
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Having trouble with your chatbot?
Help candidates get questions answered about your company, open roles, and more through a friendly chatbot on your career website.
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Who we are
Our core values are the foundational beliefs that define who we are.
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