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Employer value proposition (EVP)

Purpose, value, differentiation, and connection are key tenets of an employer value proposition. Ensure your candidates, employees, clients, and partners understand who you are, what you offer, and why it’s important to care (and take action).
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A defined employer value proposition sets the stage as the employer of choice for the right talent

A clearly defined EVP ensures every experience a candidate or employee has with your organization reinforces what you stand for and what makes you stand out as an employer of choice.

Attract top talent

Meet candidate expectations and attract more right-fit talent by offering a culture, purpose, and experience that more aptly match their ambition and values. By defining an EVP, talent teams can make the connection emotionally about why candidates should choose you and what they can expect in return.

Improve retention

An EVP doesn't just reflect the culture, it can help build it, too. By clearly expressing who you are and what you offer, employees will feel more valued and connected with the brand, which leads to increased engagement, productivity, and retention.

Build a strong employer brand

A well-defined EVP is essential to shaping and strengthening your employer brand and reputation. Use your EVP to guide what you say, how you say it, and where you say it — managing every touchpoint and building a distinctive competitive advantage in the marketplace.
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Global HR Leader, One of the world’s largest pharmaceutical companies

The entire stakeholder group was unanimous in choosing to work with Symphony Talent on our global EVP.

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Build a stronger, more engaged talent community with a well-defined EVP

Improve employee engagement
A solid EVP helps define and bolster your employees' understanding of your distinct values, culture, and mission.
By communicating your EVP consistently, you also communicate your care, respect, and appreciation of your employees. When employees feel valued and connected, they are more engaged, productive, and satisfied with their jobs … which, in turn, leads to higher retention.

Increase quality of candidates
Clearly presenting the unique benefits, opportunities, and values your company offers and what you expect in return will ensure the best-fit talent applies for your jobs.
It means better quality candidates at the top of the funnel, and improved ratios of applications to interviews, interviews to offers, and offers to hires.

Improve business performance
Aligning your employees to the purpose, goals, and ambitions of your organization leads to better overall business performance.
When people know their role in making the business a success, they're more emotionally invested in their work and the future success of the company.

Give candidates and employees a reason to choose your company

A well-articulated EVP ignites confidence, interest, and engagement in and with your company, elevating you as an employer of choice.
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Experts right on-hand

Dedicated team

All our clients will have a team assigned to be a dedicated partner.

Global reach

Our teams are in the US, EMEA and Asia. So wherever you need specialist knowledge, we can help.

Subject matter expertise

From strategists and creatives to content managers and media specialist - you can work with them all.

Award-winning creative

Our work has been award-recognized many times. Something we’re super proud of and reflects the great partnerships we have with our clients.

Receive priority status, strategic advisory, and concierge care with Premium Support

Premium Support: Silver

What’s included:

  • Dedicated technical project manager (TPM)
  • Bi-weekly update and strategy meetings with your TPM
  • 10 hours of standard enhancement requests per month 
  • 10 hours of TPM support and advisory
  • Prioritization of tasks and support requests with concierge care

Premium Support: Gold

What’s included:

  • Dedicated technical project manager (TPM)
  • Weekly update and strategy meetings with your TPM
  • 15 hours of standard enhancement requests per month 
  • 15 hours of TPM support and advisory
  • Prioritization of tasks and support requests with concierge care

Premium Support: Platinum

What’s included:

  • Dedicated technical project manager (TPM)
  • Up to two update and strategy meetings per week with your TPM 
  • 30 hours of standard enhancement requests per month 
  • 30 hours of TPM support and advisory
  • Prioritization of tasks and support requests with concierge care

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Learn more about Employer value proposition

See all of our resources
Case study

PNC Bank

PNC Bank wins and retains top talent with refreshed EVP, employer branding, and internal mobility.
Read the case study
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How recruitment marketing can boost your brand for the great rehire

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On-demand webinar

How talent assessments and EVP level the [talent] playing field in a hyper-competitive market

Watch the webinar
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Diversity recruitment guide

What good is a diversity recruitment strategy if you can’t execute it?
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Find out what Symphony Talent can do for you

Book a demo to find out the platform capabilities
Speak to an expert
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Raise awareness
Get in front of the right people, at the right time, with the right message. The result? Greater brand awareness and expanded right-fit talent network.
Build connections
Strong relationships and connections lead to better talent engagement and higher conversions.
Assess qualifications
Take the guesswork out of candidate selection with an objective view into a candidate’s skills, competencies, and culture fit.
Boost retention
Create more opportunities for the talent you hire to become loyal brand advocates who choose to grow with your organization.

Brand services

employer brand iconEmployer value proposition
Bring your EVP to life through powerful insights, creative, and validated messaging that connects with the talent you seek to attract and retain.
social content marketing iconSocial and content marketing
Candidates and employees are proactively engaging with companies across multiple channels. If organizations aren’t present, they’re not considered. We can help.
Recruitment campaign iconRecruitment campaigns
Leverage effective campaigns that flex across multiple channels, audiences, and touchpoints to drive impact and applications.
evp iconEmployer branding
Manage your Employer Brand for impact and effectiveness. Together we clarify your differentiators to connect with the right talent.
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Having trouble with your chatbot?
Help candidates get questions answered about your company, open roles, and more through a friendly chatbot on your career website.
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Who we are
Our core values are the foundational beliefs that define who we are.