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Blog

Employer marketing is not consumer marketing: Why that matters

Employer marketing has evolved from help-wanted signs, static career sites, and word-of-mouth promotions into today’s more complex tactics and strategies, […]
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Blog

Internal talent mobility and the expanding role of assessments

Encouraging internal talent mobility is becoming more of a priority for companies than ever before, and talent teams are finding […]
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What's the difference between an employer value proposition and employer brand?

Employer brand and employer value proposition (EVP) are two distinct components of your recruitment marketing strategy. Your employer brand represents […]
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4 ways assessments can help talent teams predict employee engagement and performance

Predicting employee engagement and performance is the holy grail of talent acquisition. Getting it right means talent teams have done […]
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4 ways agile hiring strategies build for the future

As threats of a recession loom and the talent landscape remain in flux, many organizations are taking a closer look […]
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Talent assessments combined with EVP help level the [talent] playing field in a hyper-competitive market 

All companies today are facing a similar challenge: How to address internal resource constraints in an uncertain economy to ensure […]
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Are you getting the most out of your talent assessments?

Talent assessments have proven useful in identifying and hiring right-fit candidates, assessing existing skills and competencies among employees, resolving skills […]
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What’s next for recruitment marketing? Think ‘data.’

We are at an interesting crossroads for recruitment marketing (and all digital marketing, for that matter), with fresh approaches to […]
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A simple answer to address persistent skills gaps and talent shortages in any industry

There’s a common understanding among most talent acquisition teams this year — the need to optimize resources in accordance to […]
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How a Fortune 500 company thinks differently about programmatic media

It’s common to associate “Fortune 500 company” with success because to achieve Fortune 500 status, an organization must get results […]
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Raise awareness
Get in front of the right people, at the right time, with the right message. The result? Greater brand awareness and expanded right-fit talent network.
Build connections
Strong relationships and connections lead to better talent engagement and higher conversions.
Assess qualifications
Take the guesswork out of candidate selection with an objective view into a candidate’s skills, competencies, and culture fit.
Boost retention
Create more opportunities for the talent you hire to become loyal brand advocates who choose to grow with your organization.

Brand services

evp iconEmployer value proposition (EVP)
Bring your EVP to life through powerful insights, creative, and validated messaging that connects with the talent you seek to attract and retain.
social content marketing iconSocial and content marketing
Candidates and employees are proactively engaging with companies across multiple channels. If organizations aren’t present, they’re not considered. We can help.
recruitment events benefits icon 2Recruitment campaigns
Leverage effective campaigns that flex across multiple channels, audiences, and touchpoints to drive impact and applications.
video interviewing benefits icon 2Employer branding
Manage your Employer Brand for impact and effectiveness. Together we clarify your differentiators to connect with the right talent.
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Having trouble with your chatbot?
Help candidates get questions answered about your company, open roles, and more through a friendly chatbot on your career website.
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Who we are
Our core values are the foundational beliefs that define who we are.
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