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Recruitment social and content marketing services

Content marketing is essential for TA teams seeking to reach the right audience and make meaningful connections. Afterall, talent explores every channel to get to know your employer brand. By engaging in key conversations and creating valuable content tailored to your audience, you can attract, pique the interest of, and engage top talent effectively.
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Engage top talent and employees where they are, in the way they prefer

Candidates and employees are proactively engaging with companies across multiple channels. If organizations aren’t present, they’re not considered.

Increase brand awareness

Having a well-defined content strategy that includes posting and engaging with your audience regularly will increase your employer brand’s visibility and awareness among talent. A combination of tactical advertising and awareness-driving content allows brands to be seen by the right people at the right time. A combination of tactical advertising and awareness-driving content allows brands to be seen by the right people at the right time.

Strengthen brand reputation

By regularly sharing content and interacting with your audience, you will naturally and continuously build relationships and a sense of community. The greater the engagement through high-quality content delivered at the right time to the right people, the better your brand exposure and reputation. So when candidates consider their next move, they consider you first.

Enhanced employer trust

A well-defined, authentic content strategy, using the company's Employer Value Proposition (EVP) as the foundation, strengthens your relationship with talent and builds trust.
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Enhancing candidate engagement and insights through content marketing

Increase career site traffic and engagement
Drive career site traffic and conversions by consistently delivering great content, hosted on your website, with links across social and digital channels.
The easier it is for candidates and employees to connect with your brand, the more likely you are to attract, hire, and retain right-fit talent.

Improve quality of candidates
Clearly and frequently communicating the unique benefits and values your company offers through authentic content helps prospective talent understand exactly what it’s like to work with your organization.
This means better quality candidates at the top of the funnel, and better ratios of applications to interviews, interviews to offers, and offers to hire.

Improve audience insight
Tap into valuable data, insights, and audience preferences through social media platforms and digital behavior patterns.
With greater visibility into how candidates and employees consume and interact with digital content, talent teams can continuously tailor content and recruitment marketing strategies to drive better results.

Engage and connect with more candidates and employees. Increase application volume. Improve candidate quality.

Ensure your candidates and employees can hear you — share your story, resources, and insights where they are.
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Implementation

Our content marketing expertise

Dedicated team

Each client benefits from a dedicated team, ensuring personalized, continuous partnership in crafting and executing your content marketing strategy.

Global reach

With teams across the US, EMEA, and Asia, we bring global insights and localized expertise to your content marketing efforts, wherever you are.

Diverse content expertise

Our team consists of strategists, creatives, content managers, and media specialists, all ready to elevate your recruitment marketing content.

Award-winning content creation

Our content creation has been recognized with numerous awards, reflecting our commitment to excellence and strong client partnerships in content marketing.

Receive priority status, strategic advisory, and concierge care with Premium Support

Premium Support: Silver

What’s included:

  • Dedicated technical project manager (TPM)
  • White glove priority ticket handling
  • Bi-weekly update and strategy meetings with your TPM
  • 10 hours of standard enhancement requests per month 
  • 10 hours of TPM support and advisory
  • Prioritization of tasks and support requests 

Premium Support: Gold

What’s included:

  • Dedicated technical project manager (TPM)
  • White glove priority ticket handling
  • Weekly update and strategy meetings with your TPM
  • 15 hours of standard enhancement requests per month 
  • 15 hours of TPM support and advisory
  • Prioritization of tasks and support requests 

Premium Support: Platinum

What’s included:

  • Dedicated technical project manager (TPM)
  • White glove priority ticket handling
  • Up to two update and strategy meetings per week with your TPM 
  • 30 hours of standard enhancement requests per month 
  • 30 hours of TPM support and advisory
  • Prioritization of tasks and support requests 

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Learn more about Social and content marketing

See all of our resources
Case study

DICK’S Sporting Goods

DICK’S Sporting Goods brings their employer brand to life with an omnichannel candidate experience, from outreach to hire.
Read about it
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Blog

Create Awareness with Employer Branding on Social Media

Read about it
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On-demand webinar

Technology and employer branding for recruitment excellence

Watch the webinar
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Find out what Symphony Talent can do for you

Book a demo to find out the platform capabilities
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digital fibre
Raise awareness
Get in front of the right people, at the right time, with the right message. The result? Greater brand awareness and expanded right-fit talent network.
Build connections
Strong relationships and connections lead to better talent engagement and higher conversions.
Assess qualifications
Take the guesswork out of candidate selection with an objective view into a candidate’s skills, competencies, and culture fit.
Boost retention
Create more opportunities for the talent you hire to become loyal brand advocates who choose to grow with your organization.

Brand services

employer brand iconEmployer value proposition
Bring your EVP to life through powerful insights, creative, and validated messaging that connects with the talent you seek to attract and retain.
social content marketing iconSocial and content marketing
Candidates and employees are proactively engaging with companies across multiple channels. If organizations aren’t present, they’re not considered. We can help.
Recruitment campaign iconRecruitment campaigns
Leverage effective campaigns that flex across multiple channels, audiences, and touchpoints to drive impact and applications.
evp iconEmployer branding
Manage your Employer Brand for impact and effectiveness. Together we clarify your differentiators to connect with the right talent.
digital fibre
Having trouble with your chatbot?
Help candidates get questions answered about your company, open roles, and more through a friendly chatbot on your career website.
digital fibre
Who we are
Our core values are the foundational beliefs that define who we are.
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