Activity metrics tell you what happened. They don’t tell you whether it mattered.
The translation step between the two — benchmark it, trace it downstream, compress it to one sentence — is what turns “here’s what happened” into “here’s what to do about it”
"$500 cost-per-hire — 41% below benchmark — 22% of pipeline." That's what the other side of the gap sounds like.
See the full anatomy of that translation, stage by stage.
