Symphony Talent logo

Hybrid recruitment events answer contingent worker woes

Amber PachecoJuly 9, 2021AwarenessCareer SitesConnectionCRMProgrammatic Advertising

The following reviews recruitment events features and benefits and connects why hiring events are great for attracting contingent workers at scale. With contingent workers being a hot topic and a significant portion of the labor pool, we need to start speaking about ways to attract them.

What are hybrid events?

Hybrid events are a mix of entirely virtual, entirely in-person and a combination of in-person and virtual activities in one event.

Recruitment events are a crucial strategy in every talent acquisition team's playbook. With seasonal hiring in full swing, hiring events will be critical in attracting the contingent workforce your organization needs in the post-COVID hiring landscape.

Contingent staff includes contractors, temps, freelancers, seasonal staff, consultants and interns, who are typically mobile, independent and sometimes work for multiple employers at once. These gig workers serve all industries, including retail, transportation, service, restaurant, manufacturing and creative services.

How Do Hybrid Recruitment Events Fill Contingent Roles and Your Talent Pipeline?

To ramp up your seasonal workforce, it's imperative to have a pipeline of potential and returning candidates who are capable and interested in filling your short-term roles.

With a historic shortage of workers, and increasing demand for flexible, remote work, contingent staffing is poised to face one of the most challenging summers and holiday seasons.


More workers than ever are choosing to be independent contractors, selecting only the gigs they want to work on for the employers whose brand and culture match their work style.

Attracting the right talent for your organization will require interactive and engaging recruitment events that demonstrate your employment brand and set you apart from your competitors.

Events page

Manage hybrid recruitment events at scale

Recruitment events are your opportunity to let your employer branding sell the benefits and advantages of your culture. Contingent workers in particular look to organizations that pay competitive rates and have flexible work options.

To attract top talent to your brand and keep them interested in working for your organization, you must empower your team to use engagement tools that keep them informed and easily connected to open roles that fit their needs.|

PRO TIP: You'll also want to ensure that your recruitment marketing activities and communications help gig workers feel valued. These motivated workers know that time is money, but they're also people.

Treat gig workers with the same level of professionalism and respect as regular, full-time employees. One easy way to do this is being transparent about projects, deadlines, pay and expectations.

And you can communicate all of those expectations upfront during initial communications during recruitment events.

A dynamic, hybrid event module empowers you to:

  • Cast a Wider Net: Seamlessly invite internal contacts from within the CRM and reach new contacts with programmatic advertising, all within your recruitment marketing platform. Let AI liaise between the CRM goals and your ad spend strategy to save you time and money.
  • Track Registered Contacts: Contacts who register for events automatically route to the specific event folder. This automation allows users to track participation and engagement.
  • Qualify Event Participants at Scale: Event users should leverage workflow automation and assessments within the tool to select skill-checking screeners, credentials and virtual interviews to associate with the event. (Keeping everything in one place.)
  • Remind and Follow Up: All engagement before, during and post-event should log automatically into your CRM. Automated engagement workflows nurture candidates or schedule them for interviews with hiring managers. With an omnichannel approach, users notify registrants of event details changes with templated email or SMS messages.
  • Nurture and Convert Leads Into Hires: Using campaigns and automation, users can promote job openings to event participants and fuel the talent pipeline - which ultimately converts to hires.

Discover how Symphony Talent's new events module solves your recruitment challenges

Symphony Talent's SFX CRM platform with Events management provides the best-in-class tools you need to automate and streamline your recruitment process for personalized, high touch and high volume omnichannel recruitment marketing.

SFX Events uniquely enables organizations to cast the widest net, advertising the events across every channel of media, leveraging existing contacts in the CRM, and tying it all together with analytics.

Bringing it into one platform allows users to leverage the automation and tools available in SFX and extend their existing communication technologies to create interactive, virtual events seamlessly.

The tools you need to grow and retain top talent

Take a look at outcomes
Awareness icon

Raise awareness. Spark interest.

Get in front of the right people, at the right time, with the right message. The result? Greater brand awareness and expanded right-fit talent network.
connection icon

Develop stronger relationships

Strong relationships and connections lead to better talent engagement and higher conversions.
arrow next iconarrow next icon
Raise awareness
Get in front of the right people, at the right time, with the right message. The result? Greater brand awareness and expanded right-fit talent network.
Build connections
Strong relationships and connections lead to better talent engagement and higher conversions.
Assess qualifications
Take the guesswork out of candidate selection with an objective view into a candidate’s skills, competencies, and culture fit.
Boost retention
Create more opportunities for the talent you hire to become loyal brand advocates who choose to grow with your organization.

Brand services

video interviewing benefits icon 2Employer value proposition
Bring your EVP to life through powerful insights, creative, and validated messaging that connects with the talent you seek to attract and retain.
social content marketing iconSocial and content marketing
Candidates and employees are proactively engaging with companies across multiple channels. If organizations aren’t present, they’re not considered. We can help.
recruitment events benefits icon 2Recruitment campaigns
Leverage effective campaigns that flex across multiple channels, audiences, and touchpoints to drive impact and applications.
evp iconEmployer branding
Manage your Employer Brand for impact and effectiveness. Together we clarify your differentiators to connect with the right talent.
digital fibre
Having trouble with your chatbot?
Help candidates get questions answered about your company, open roles, and more through a friendly chatbot on your career website.
digital fibre
Who we are
Our core values are the foundational beliefs that define who we are.