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How your recruitment CRM can overcome today's labor shortage

Danielle McClowJune 28, 2021AnalyticsAwarenessConnectionCRM

Talent shortages are affecting every industry from retail, airlines and manufacturing to healthcare and government. According to Yahoo Finance, employers are reporting a record-breaking 9.3 million unfilled jobs.

Among the reasons for the job spike include early retirement, hybrid work options, COVID virus concerns and childcare.

But how can your recruitment CRM help you overcome today's labor shortage?

While it may take a few more months for organizations to fully restaff and begin rehiring, it's imperative that you look to ways to get ahead of the competition for talent.

As stores and restaurants reopen in the summer months, and schools look to a fully in-person 2021-2022 school year, we estimate a higher influx of workers returning to the labor market. These workers are the new future of work and will be looking to have hybrid work options and COVID safe measures.

To convert leads to candidates you'll want to ensure you cover these hot recruitment marketing topics in job descriptions, career site overviews and CRM newsletter campaigns.

You'll also want to ensure you're actually running targeted recruitment marketing strategies with integrated technology Ñ starting with an automated, smart recruitment marketing CRM.

Does your CRM match, manage and market to candidates and pipelines?

Recruitment CRM's are purpose-built to help recruitment marketing professionals, sourcers, recruiters and hiring managers find and engage top talent, at scale, regardless of labor shortages or competition for top talent. These tools empower teams to create pipelines that feed openings all year.

The problem is, not all recruitment tech is built for the real world.

Too often CRMs are clunky and lack an intuitive user interface. They force users to toggle between systems, engage in multi-step workflows and decipher disparate data.

Enough's enough. It's time to make HR tech work in harmony with other systems and users.

4 ways top recruitment CRMs match talent

Pipeline Intelligence

  • Fuel your sourcing strategy with recommended candidates Ñ both internal and external
  • Match specific pipelines or job reqs by skills, experience and brand engagement
  • Find candidates for every new region, skillset, etc. with greater quality and speed

Marketing Campaign Automation

  • Quickly spin up new landing pages and launch multichannel recruitment campaigns
  • Auto-segment candidate audiences into specific pipelines Ñ e.g. Campus, Executive, Hourly, Internal Ñ and sort by folders, tags, or jobs
  • Design custom communications to instantly respond to behaviors and attributes

True-path Candidate Analytics

  • View the entire history of a candidate's relationship with your brand, from source to interview and skill checking to hire
  • Indicate and improve talent pipeline health with goal tracking and smart system-generated recommendations
  • Measure effectiveness of recruitment marketing strategies to drive high-quality candidates to applicant tracking systems (ATSs)

Recruiter AI Chatbot

  • Opt in to join talent networks to receive recruitment marketing campaigns.
  • Push targeted job results from the chatbot and allow the talent network to enroll in Job Alerts.
  • Create a contact profile in the CRM and prompt account activation via email which triggers the chatbot to return job results based on the profile location and area of interest.

Build targeted talent pipelines

To help fill today's open roles and build a backlog of talent for future positions, we know you need talent pipelines. The problem is, with today's labor shortage and hybrid work options, candidates have lots of options to chose from. That's why you need to put your efforts into building targeted talent pools.

Targeted talent pipelines focus on specific talent groups. Today's economy has left women, people with disabilities and early career professionals in the dust. The good news is these talent groups just became your most viable talent pools.

The tools you need to grow and retain top talent

Take a look at outcomes
Awareness icon

Raise awareness. Spark interest.

Get in front of the right people, at the right time, with the right message. The result? Greater brand awareness and expanded right-fit talent network.
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Develop stronger relationships

Strong relationships and connections lead to better talent engagement and higher conversions.
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Raise awareness
Get in front of the right people, at the right time, with the right message. The result? Greater brand awareness and expanded right-fit talent network.
Build connections
Strong relationships and connections lead to better talent engagement and higher conversions.
Assess qualifications
Take the guesswork out of candidate selection with an objective view into a candidate’s skills, competencies, and culture fit.
Boost retention
Create more opportunities for the talent you hire to become loyal brand advocates who choose to grow with your organization.

Brand services

employer brand iconEmployer value proposition
Bring your EVP to life through powerful insights, creative, and validated messaging that connects with the talent you seek to attract and retain.
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Candidates and employees are proactively engaging with companies across multiple channels. If organizations aren’t present, they’re not considered. We can help.
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Leverage effective campaigns that flex across multiple channels, audiences, and touchpoints to drive impact and applications.
evp iconEmployer branding
Manage your Employer Brand for impact and effectiveness. Together we clarify your differentiators to connect with the right talent.
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Having trouble with your chatbot?
Help candidates get questions answered about your company, open roles, and more through a friendly chatbot on your career website.
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