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The Future of Candidate Attraction is Omnichannel AdTech + Recruitment Marketing

Symphony TalentOctober 13, 2023AdTechAwarenessEmployer BrandingProgrammatic AdvertisingRecruitment CampaignsResource

Navigating the competitive job market: The fusion of AdTech and recruitment marketing tools 

To remain competitive in today’s hyper competitive job market, talent acquisition leaders are turning to a smart candidate attraction strategy that expertly combines AdTech with recruitment marketing technology and award-winning brand and creative services — a powerful trifecta found with Symphony Talent.

Driving innovation with AdTech  

Since 2009, long before it became a trend in recruitment marketing, Symphony Talent has driven innovation and strategy across the cornerstone solutions, strategies, and branding that make up AdTech, including programmatic media, search engine marketing, targeted brand advertising, remarketing, candidate nurturing, demand generation, and full-funnel analytics. 

“AdTech represents a core promise of Symphony Talent to our clients: To strategically and effectively generate and optimize the talent funnel from awareness to conversion,” Mike Drayer, SVP, GM AdTech shared. “We achieve this using a blend of data-driven media, marketing and nurturing automation tools, brand and creative services, and robust analytics, supported by a seasoned team of strategic advisors.”  

AdTech offers powerful recruiter sourcing tools

Symphony Talent’s AdTech solution solves the candidate attraction challenges many talent teams experience, all from a unified approach on a single platform: 

  • Expand reach to right-fit talent. AdTech enables talent teams to precisely target a specific candidate audience based on occupation, location, demographics, and behaviors. It can shape nuanced approaches that ensure recruitment efforts reach the most relevant candidates.
  • Ensure efficient resource allocation. Every organization knows that recruitment can be an expensive endeavor. AdTech optimizes recruitment advertising spend by helping talent teams manage campaigns directed toward channels and publishers that yield the highest return on investment (ROI) in terms of candidate engagement and conversion.
  • Make strong, data-driven decisions. AdTech unlocks a wealth of data and insights into recruitment advertising efforts. Talent teams can measure the performance of campaigns, track engagement and interactions, and use this data to refine strategies, tailor messages, and improve overall recruitment efficiency.
  • Streamline workflows and productivity. AdTech often integrates with applicant tracking systems (ATS), various publishers, and audience targeting technologies. Integration enhances productivity by reducing manual tasks, improving collaboration, and allowing recruiters to focus on the more strategic aspects of talent acquisition.
  • Deliver authentic brand messages and experiences. In addition to requisition-based advertising, successful AdTech strategies maximize both EVP and employer branding to drive meaningful results. Symphony Talent’s award-winning brand and creative services team expertly partners with talent teams to create authentic, meaningful experiences for candidates that attract best-fit talent who align with the employer and build strong relationships and reputations that last.  

“We’re excited to be in this latest chapter of the evolution of AdTech. We believe our focus on content/channel relevancy, personalization, predictability, and the data privacy landscape will propel us (and our clients) into the future,” Drayer added.

Proven expertise in recruiting tools

AdTech isn’t new with Symphony Talent, it’s a tried and true solution that leading talent teams use every day. To explore how AdTech could work for your organization, simply reach out for a consultation.

The tools you need to grow and retain top talent

Take a look at outcomes
Awareness icon

Raise awareness. Spark interest.

Get in front of the right people, at the right time, with the right message. The result? Greater brand awareness and expanded right-fit talent network.
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Raise awareness
Get in front of the right people, at the right time, with the right message. The result? Greater brand awareness and expanded right-fit talent network.
Build connections
Strong relationships and connections lead to better talent engagement and higher conversions.
Assess qualifications
Take the guesswork out of candidate selection with an objective view into a candidate’s skills, competencies, and culture fit.
Boost retention
Create more opportunities for the talent you hire to become loyal brand advocates who choose to grow with your organization.

Brand services

employer brand iconEmployer value proposition
Bring your EVP to life through powerful insights, creative, and validated messaging that connects with the talent you seek to attract and retain.
social content marketing iconSocial and content marketing
Candidates and employees are proactively engaging with companies across multiple channels. If organizations aren’t present, they’re not considered. We can help.
Recruitment campaign iconRecruitment campaigns
Leverage effective campaigns that flex across multiple channels, audiences, and touchpoints to drive impact and applications.
evp iconEmployer branding
Manage your Employer Brand for impact and effectiveness. Together we clarify your differentiators to connect with the right talent.
digital fibre
Having trouble with your chatbot?
Help candidates get questions answered about your company, open roles, and more through a friendly chatbot on your career website.
digital fibre
Who we are
Our core values are the foundational beliefs that define who we are.