State of Recruitment Marketing in 2024

Explore insights from over 450 talent acquisition leaders

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Expert insights, industry benchmarks, and recommendations for recruitment marketing innovation

The State of Recruitment Marketing in 2024 report examines the state of each stage of the funnel — awareness, connection, qualification, and retention — providing a data-driven snapshot of challenges, opportunities, and future priorities for leading talent teams. Plus, get actionable recommendations to advance your recruitment marketing strategy. 

Read this report to learn:

  • What leading organizations are doing to reach, engage, and retain talent
  • How talent acquisition teams are spending their budgets
  • Where to lean on technology to improve recruitment marketing efficiency and efficacy
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Key findings

To better understand the current state of recruitment marketing, Symphony Talent enlisted a third-party research organization to survey more than 450 HR and talent acquisition leaders across a variety of industries and organization sizes. Some of the top findings include:


63
%
have expanded their candidate reach with recruitment technology
47
%
cite manual systems and processes as the top challenge in connecting with candidates
73
%
of C-level executives cite higher quality hires as a benefit of implementing assessments
70
%
use an internal career site to communicate open positions with employees

Insights from reach to retention. This is the state of recruitment marketing in 2024.

Get your copy of the report and be part of the conversation shaping the future of talent acquisition.
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Beyond Trends: Mastering Recruitment Marketing with Data-Driven Strategies

Join us for an exclusive webinar where our seasoned experts will share industry insights and actionable strategies derived from the report, equipping you with the knowledge to keep your organization ahead of the curve. Get more details and register here.

Find out what Symphony Talent can do for you

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Raise awareness
Get in front of the right people, at the right time, with the right message. The result? Greater brand awareness and expanded right-fit talent network.
Build connections
Strong relationships and connections lead to better talent engagement and higher conversions.
Assess qualifications
Take the guesswork out of candidate selection with an objective view into a candidate’s skills, competencies, and culture fit.
Boost retention
Create more opportunities for the talent you hire to become loyal brand advocates who choose to grow with your organization.

Brand services

employer brand iconEmployer value proposition
Bring your EVP to life through powerful insights, creative, and validated messaging that connects with the talent you seek to attract and retain.
social content marketing iconSocial and content marketing
Candidates and employees are proactively engaging with companies across multiple channels. If organizations aren’t present, they’re not considered. We can help.
Recruitment campaign iconRecruitment campaigns
Leverage effective campaigns that flex across multiple channels, audiences, and touchpoints to drive impact and applications.
evp iconEmployer branding
Manage your Employer Brand for impact and effectiveness. Together we clarify your differentiators to connect with the right talent.
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Having trouble with your chatbot?
Help candidates get questions answered about your company, open roles, and more through a friendly chatbot on your career website.
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Who we are
Our core values are the foundational beliefs that define who we are.
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