Symphony Talent logo

7 key points to strengthen your employer brand

Danielle McClowAugust 24, 2023AssessmentsAwarenessCandidate ExperienceCareer SitesConnectionEmployer BrandingQualification

Employer branding is often misunderstood and confused with corporate branding. To dispel misconceptions, it's important to recognize that while corporate and employer brands are related, they cater to different audiences and have distinct objectives, messaging, and channels.

Your employer brand is crucial for engaging, attracting, hiring, and retaining the right talent. Just as a consumer brand drives customer awareness and loyalty, your employer brand shapes the perception of potential and current employees.

Our Symphony Talent employer brand experts recently shared proven strategies to strengthen and revitalize your employer brand, including some best-in-class examples. 

Watch the full, on-demand session:

Key takeaways:

Revitalizing or strengthening your employer brand involves understanding and effectively implementing the following:

  1. Evaluate alignment: Assess whether your employer brand accurately reflects your organization's identity today. Consider if you're attracting candidates who align with your values and if your messaging resonates with talent.
  1. Dive into candidate journey mapping: Visualize the candidate's journey from awareness to retention. Analyze if your messaging remains consistent and credible across all touchpoints, including job descriptions, social media, and employee interactions.
  1. Understand your internal and external reputation: Recognize that your employees are ambassadors. Focus on managing your reputation internally to empower your employees to share positive stories externally.
  1. Define your EVP and organization’s differentiation: Your Employer Value Proposition (EVP) amplifies what you uniquely offer as an employer and what you expect in return. Ensuring your EVP is relevant, credible, aspirational, and differentiated from competitors is critical.
  1. Audit channels and content: Regularly audit your communication channels to ensure they're current, relevant, and aligned with your brand. Pay attention to both visual elements and written content, ensuring they authentically represent your organization. More tips on content include: 
  1. Embrace creativity and boldness: Don't shy away from creative, bold approaches. Differentiate your messaging and design from competitors to stand out in a sea of sameness. Consider presenting competitor messaging to your team to emphasize the need for differentiation.
  • Focus on specificity: Instead of generic content, provide specific, authentic stories highlighting what truly sets your organization apart. Listen to recent hires and employees to understand why they chose your company.
  • Align purpose and values: Purpose is important but not the only factor. Ensure your messaging speaks to candidates’ aspirations, values, and goals, showcasing how they can contribute to your organization’s purpose.
  • Leverage visual content: Utilize video and imagery to bring your employer brand to life. Show authentic, relatable moments from your workplace to resonate with potential talent.
  1. Constantly evolve and audit: Your employer brand is a living thing. Regularly audit your brand to ensure it aligns with changes in your organization, industry, and candidate expectations.

By focusing on authenticity, differentiation, and consistent messaging across all touchpoints, you can revitalize and strengthen your employer brand, ultimately driving better candidate experiences and improved talent acquisition outcomes.

Want to dig deeper into actionable steps to strengthen your employer brand? Let’s talk!

The tools you need to grow and retain top talent

Take a look at outcomes
Awareness icon

Raise awareness. Spark interest.

Get in front of the right people, at the right time, with the right message. The result? Greater brand awareness and expanded right-fit talent network.
connection icon

Develop stronger relationships

Strong relationships and connections lead to better talent engagement and higher conversions.
qualification icon

Determine right-fit talent

Don’t settle for just anyone, find the right person who will be successful, with the help of assessments, data insights, and more.
arrow next iconarrow next icon
Raise awareness
Get in front of the right people, at the right time, with the right message. The result? Greater brand awareness and expanded right-fit talent network.
Build connections
Strong relationships and connections lead to better talent engagement and higher conversions.
Assess qualifications
Take the guesswork out of candidate selection with an objective view into a candidate’s skills, competencies, and culture fit.
Boost retention
Create more opportunities for the talent you hire to become loyal brand advocates who choose to grow with your organization.

Brand services

video interviewing benefits icon 2Employer value proposition
Bring your EVP to life through powerful insights, creative, and validated messaging that connects with the talent you seek to attract and retain.
social content marketing iconSocial and content marketing
Candidates and employees are proactively engaging with companies across multiple channels. If organizations aren’t present, they’re not considered. We can help.
recruitment events benefits icon 2Recruitment campaigns
Leverage effective campaigns that flex across multiple channels, audiences, and touchpoints to drive impact and applications.
evp iconEmployer branding
Manage your Employer Brand for impact and effectiveness. Together we clarify your differentiators to connect with the right talent.
digital fibre
Having trouble with your chatbot?
Help candidates get questions answered about your company, open roles, and more through a friendly chatbot on your career website.
digital fibre
Who we are
Our core values are the foundational beliefs that define who we are.