The 7th annual talent acquisition industry report explores recruitment marketing strategies to attract and connect with candidates
NEW YORK and LONDON (August , 2023) — Symphony Talent, the complete talent acquisition platform and brand services provider turning quality candidates into colleagues, has announced the release of its seventh annual Recruitment Marketing Strategies Report. The report delves into the recruitment marketing strategies used among the Fortune 500, including examples from top performing companies, and quick wins that talent teams can implement right away to achieve their hiring goals..
Symphony Talent CEO Kermit Randa emphasized the importance of this report by stating, “Today’s hiring landscape is vastly different from what we have seen in years past. Not only have candidate expectations evolved, we are seeing a new dynamic emerge among talent teams as they face economic challenges, and budget and resource constraints.”
To truly be successful amid these fluctuations, talent teams must take an outward-in look at the recruitment marketing strategies that will generate the results they need today and position them for operational excellence. That’s what this report aims to uncover — what’s working, what’s not, and what are the opportunities for improvement that can make a significant difference, with a special focus on employer branding and candidate engagement tactics. Among the industries represented within this report, the top five included financial, energy, technology, healthcare, and retail, hotels, restaurants, and leisure.
Some notable stats from the report include:
- 71% of companies use employee stories, compared with 51% in 2020
- Only 60% of companies use branded emails when communicating with candidates
- Only 17% of companies are focused on internal mobility
- 43% of companies outline the application process and expectations
- Only 9% of companies send content other than jobs to candidates
- 45% send monthly communication to prior applicants
“As we innovate for the future of talent acquisition, we are continually taking pulse checks on the industry to ensure we remain aligned with the needs of the industry. This report provides great data insights to support our product roadmap and how our clients are leveraging technology to improve their teams business outcomes,” commented Perry Steinberg, Chief Product Officer at Symphony Talent.
Access the Recruitment Marketing Strategies Report here.
About Symphony Talent
Symphony Talent is a recruitment marketing technology and creative services company that helps talent acquisition teams execute strategies that empower innovative candidate interactions. Our recruitment technology and award-winning Employer Value Proposition (EVP) strategy and employer brand campaigns support clients across the globe, including the world's leading brands. Visit SymphonyTalent.com to learn more.