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Recruitment marketing strategies report

Explore recruitment marketing strategies used by global Fortune 500 companies, and look ahead toward future opportunities.

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Today’s talent teams require a modern approach to recruitment marketing

How do Fortune 500 companies rank on recruitment marketing in today’s volatile labor market? And how do your organization’s talent acquisition strategies compare?

Get those answers and more within the Recruitment Marketing Strategies Report, Symphony Talent’s annual report of recruitment strategies among global Fortune 500 companies. In the report, we share grades, from A to F, of the Fortune 500 on more than 30 criteria related to optimal recruitment marketing best practices for today’s hiring challenges.

The Recruitment Marketing Strategies Report offers an in-depth analysis of the Awareness and Connection talent funnel tactics that help talent teams improve their hiring strategies while providing a better candidate experience.

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There’s two sides to the story: Widespread challenges and considerable opportunity for growth

All companies, in every sector, are finding challenges in navigating today’s fractured state of talent acquisition. The good news is, there are many areas of opportunity and recruitment tactics that can lead to quick wins for your organization and long-term recruitment success.

of the Fortune 500 feature employee stories
of the Fortune 500 have internal career sites
of the Fortune 500 increased talent network usage

How is your organization adapting to a new world of work and talent acquisition?

Read more about what it takes to hire the best-fit candidates for your organization’s greatest success.
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53% of A/B scorers use images or videos in job descriptions

"Every touchpoint has an impact on your employer brand, whether good, bad, or indifferent. And, with a well-defined EVP supported by the employer brand, teams can more effectively create and manage experiences from initial candidate interaction to employee retention."

Simon Phillips, Executive Vice President and Studio Managing Director at Symphony Talent

Your EVP should highlight:

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Material offerings

What do you uniquely have to offer your employees? Some areas to consider may include compensation, physical office space, location, commuting subsidies, computer equipment, flexibility, schedules, and perks.
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Opportunities to develop and grow

How will your organization help your employees acquire new skills and become more valuable in the labor market?
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Opportunities to develop and grow

How will employees feel connected, engaged, and valued within the organization?
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Meaning and purpose

What are your aspirational reasons for existing as an organization? Do they align with employees’ desire to improve local and global society?
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Resource-intensive activities lag, while quick wins grow

Even among top scorers, we see a significant drop in adopting more demanding and resource-intensive tactics.

For example, one of the “quick wins” within the strategies report includes branded emails to candidates. Despite being a best practice, 40% of companies don't send branded emails to candidates. Branding your recruitment marketing emails helps candidates connect with your brand and identify your organization.

Want to learn more?

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Best practices that cross industry lines


Sitting in the #1 spot, the healthcare sector has made dramatic progress in implementing best practices, outpacing every other sector.


Retail, hotels, restaurants, and leisure are encroaching on the third spot at 35% and are #2 in adoption of employer branding activities.


The top 3 industries with the best recruitment marketing adoption rates are Healthcare (54%), Technology (49%), and Finance (38%).

See how your industry stacks up today, and what you can do to level up your recruitment marketing going forward.

Find out what Symphony Talent can do for you

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Raise awareness
Get in front of the right people, at the right time, with the right message. The result? Greater brand awareness and expanded right-fit talent network.
Build connections
Strong relationships and connections lead to better talent engagement and higher conversions.
Assess qualifications
Take the guesswork out of candidate selection with an objective view into a candidate’s skills, competencies, and culture fit.
Boost retention
Create more opportunities for the talent you hire to become loyal brand advocates who choose to grow with your organization.

Brand services

employer brand iconEmployer value proposition
Bring your EVP to life through powerful insights, creative, and validated messaging that connects with the talent you seek to attract and retain.
social content marketing iconSocial and content marketing
Candidates and employees are proactively engaging with companies across multiple channels. If organizations aren’t present, they’re not considered. We can help.
Recruitment campaign iconRecruitment campaigns
Leverage effective campaigns that flex across multiple channels, audiences, and touchpoints to drive impact and applications.
evp iconEmployer branding
Manage your Employer Brand for impact and effectiveness. Together we clarify your differentiators to connect with the right talent.
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Having trouble with your chatbot?
Help candidates get questions answered about your company, open roles, and more through a friendly chatbot on your career website.
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Who we are
Our core values are the foundational beliefs that define who we are.