How do Fortune 500 companies rank on recruitment marketing in today’s volatile labor market? And how do your organization’s talent acquisition strategies compare?
Get those answers and more within the Recruitment Marketing Strategies Report, Symphony Talent’s annual report of recruitment strategies among global Fortune 500 companies. In the report, we share grades, from A to F, of the Fortune 500 on more than 30 criteria related to optimal recruitment marketing best practices for today’s hiring challenges.
The Recruitment Marketing Strategies Report offers an in-depth analysis of the Awareness and Connection talent funnel tactics that help talent teams improve their hiring strategies while providing a better candidate experience.
All companies, in every sector, are finding challenges in navigating today’s fractured state of talent acquisition. The good news is, there are many areas of opportunity and recruitment tactics that can lead to quick wins for your organization and long-term recruitment success.
"Every touchpoint has an impact on your employer brand, whether good, bad, or indifferent. And, with a well-defined EVP supported by the employer brand, teams can more effectively create and manage experiences from initial candidate interaction to employee retention."
Simon Phillips, Executive Vice President and Studio Managing Director at Symphony Talent
Even among top scorers, we see a significant drop in adopting more demanding and resource-intensive tactics.
For example, one of the “quick wins” within the strategies report includes branded emails to candidates. Despite being a best practice, 40% of companies don't send branded emails to candidates. Branding your recruitment marketing emails helps candidates connect with your brand and identify your organization.
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Sitting in the #1 spot, the healthcare sector has made dramatic progress in implementing best practices, outpacing every other sector.
Retail, hotels, restaurants, and leisure are encroaching on the third spot at 35% and are #2 in adoption of employer branding activities.
The top 3 industries with the best recruitment marketing adoption rates are Healthcare (54%), Technology (49%), and Finance (38%).
Employer value proposition
Social and content marketing
Recruitment campaigns
Employer branding
