A strong employer brand is more than just a campaign — it’s about the people and the culture that drive the organization. Join us for an insightful fireside chat where we delve into the strategic advantages of talent acquisition teams working hand-in-hand with marketing teams, using UCLA Health's journey as a case study.
Discover how UCLA Health repositioned its brand in the marketplace by emphasizing its unique culture and the passion of its people. Learn how corporate marketing and TA collaborated to create a cohesive “people marketing” strategy that not only attracts mission-driven candidates but also enhances market differentiation and experience.
Join us in conversation with UCLA Health’s Chief Marketing Officer, Dominic Parero, and Senior Director of Talent Management, Robin Ludewig to learn: