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How do Fortune 500 companies fill recruitment gaps?

Michael DrayerMarch 9, 2023AdTechAwarenessConnectionProgrammatic AdvertisingRecruitment Campaigns

HR Tech Virtual 2023 | Tech Talk

Aligning business needs with today’s candidate expectations is imperative to staying competitive and ensuring quality hires through any hiring season. For the team at DICK’S Sporting Goods, driving growth at the corporate and individual store level requires a new approach to recruitment marketing. Their go-to strategy is programmatic media, which they’ve refined, optimized, and expertly executed for optimal results.

Rick Jordan, Senior Director, Talent Acquisition at DICK’S Sporting Goods, and Mike Drayer, SVP, Client Success at Symphony Talent, discuss:

  • Importance of programmatic media for recruitment in 2023
  • How DICK’S Sporting Goods thinks (and acts) differently about programmatic media for recruitment
  • How programmatic media fits into the larger talent acquisition matrix, alongside employer brand activation, email, and others
  • Future of recruitment marketing

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