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Building a Talent Value Proposition That Works: Insights from bp

Symphony TalentApril 29, 2025Advertising & MediaEmployer Value PropositionResource
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About the webinar

Building a Talent Value Proposition That Works: Insights from bp

A strong Talent Value Proposition (TVP) is more than just a tagline — it’s the foundation of an authentic, effective talent strategy. But what exactly goes into developing a TVP, and how can you ensure it resonates with the right talent?

In this webinar, experts from Symphony Talent’s Brand Strategy team — Lizzie Barrett and Will Jeffreys — are joined by bp’s Global TA Lead, Jamie Barnes, to break down the process of building a compelling TVP. You’ll learn:

  • How a TVP differs from a creative campaign and why it matters
  • Key indicators that signal when your organization needs a TVP
  • The different types of TVPs and how to determine the right fit for your talent strategy
  • A behind-the-scenes look at how bp developed and launched its TVP, from business need to creative execution and measurable impact

If you’re looking for strategic guidance on crafting a TVP that attracts, engages, and retains top talent, this session is for you.

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Our speakers

Jamie Barnes

Global Talent Attraction Lead, bp

Jamie is a creative and data-driven strategist with over seven years of experience in employer branding and recruitment marketing. As Global Talent Attraction Lead at bp, he has developed global strategies that align talent attraction with business goals, helping to build inclusive and compelling brand campaigns. He has previously worked with a range of global organisations to craft campaigns that resonate with diverse audiences and drive meaningful engagement. Jamie is passionate about sharing insights, sparking conversations, and exploring the future of work—always open to connecting and collaborating with others in the talent space.

Lizzie Barrett

VP, Group Brand Strategy Director

Lizzie Barrett is VP, Group Brand Strategy Director at Symphony Talent, with 15 years of experience helping global brands like Amazon, Shell, and Unilever connect with their people. Formerly head of Ogilvy’s employee engagement practice in EMEA, she now transforms data into human insights and creative strategies, bridging business goals with authentic brand storytelling.

Will Jeffreys

Director of Brand Strategy

Will Jeffreys is Director of Brand Strategy at Symphony Talent. He has over 20 years of experience helping organizations craft brand stories that attract and engage talent. With a background in creative leadership, internal communications, and employer branding, he blends strategic insight with storytelling to build connections that drive real results.
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