Fixing the Funnel: How to Build a Connected Talent Acquisition Strategy

Talent acquisition is evolving fast — and so are the expectations of candidates, recruiters, and business leaders. The latest research from Madeline Laurano, Founder of Aptitude Research, explores what it takes to move from transactional hiring to a connected, full-funnel talent acquisition strategy that aligns data, technology, and experience at every stage.

Based on 2025 research across hundreds of employers, Fixing the Funnel uncovers:

• Where breakdowns occur across attraction, interest, application, qualification, offer, and hire stages
• How leading organizations are activating brand and content alongside technology to attract right-fit talent
• Why smarter assessments, structured interviews, and consistent communication improve qualification outcomes
• How fast, fair, and data-informed offer processes close stronger talent

A full-funnel approach connects the dots across every stage of the hiring journey — driving alignment, efficiency, and outcomes that last.