How often do you turn to ChatGPT for an answer — or to find what’s worth your time? Job seekers are doing the same. AI-powered search is revolutionizing how people discover jobs and decide where to apply.
Instead of browsing job boards, many now rely on AI to interpret intent, surface job opportunities, and form opinions about employers, often before ever landing on your career site.
That means your job descriptions and content are more important than ever before, determining when — or if — your brand shows up in AI search results.
Winning in this environment isn’t about producing more content. It’s about creating clarity, consistency, and connected systems that AI can understand and trust.
In this executive brief, you’ll learn how to:
