Your recruitment funnel is only as strong as the talent that fuels it — and that talent can only fuel your recruitment pipeline if they have a strong awareness of your brand.
It’s like the old saying, “if a tree falls in the forest and no one is around to hear it, does it make a sound?” The same philosophical argument can be applied to your recruitment funnel. If you post a job, but you don’t use media activation to target your message and channels to reach the right people at the right time, did it really happen?
Investing in an employer value proposition (EVP) and career site to appeal to and convert right-fit talent is only part of the solution — without media activation, your employer brand can’t reach the right talent at the right time, leaving awareness, engagement, and pipeline growth to chance.
Why invest your time, money, and energy into an employer brand that doesn’t reach the right people, at the right time, in the right place? Qualified talent can’t elevate you to employer-of-choice status if they don’t know you. In reality it's really that simple (and that important). Media activation is your strategic bridge between your brand investment and pipeline performance.
It’s time to elevate and promote your employer brand so you can fuel your recruitment pipeline with right-fit talent, consistently — and this mini guide is the perfect place to start.
