Transforming Retail Recruitment:
bp’s Success Story

            Advertising & Media
            Career Sites
            Client Story
            Employer Branding
    

Client

bp

Interested in a project like this?

See how a redefined retail hiring strategy delivers record-breaking results.

bp, a global energy leader, struggled to attract retail talent due to low brand association with retail employment, particularly in key markets.

Localized ads: Region-specific messaging in key markets like the UK, Poland, and New Zealand.
Authentic storytelling: Employee testimonials breaking stereotypes and showcasing career growth.
Targeted digital outreach: A revamped careers page and strategic ads across Google, Meta, and YouTube.

RESULTS