Authenticity is an essential part of your employer brand strategy to attract and hire best-fit talent. Yet, it’s often placed lower on the list of priorities, with teams relegating it to a “post it and forget it” strategy that they rarely revisit whilst putting all of their effort into recruitment campaigns alone.
Ask yourself: Is our employer branding accurately representing who we are as an organization today? Are we attracting candidates who naturally align with our values? Are we actively managing our employer reputation? If you answered no or aren’t sure, it’s time to take a closer look at your employer brand. The best way to strengthen and revitalize your brand is to get back to basics.
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