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Designing Candidate Journeys That Accelerate TA Maturity

Symphony TalentNovember 21, 2025Advertising & MediaEmployer Value PropositionFull-funnel hiringProgrammatic AdvertisingRecruitment AdvertisingRecruitment MarketingResource
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About the webinar

Designing Candidate Journeys That Accelerate TA Maturity

Every hiring journey tells a story, and the most mature talent organizations are the ones designing it with intention. Join Symphony Talent’s Brandy Ellis Kromah and Mandi Miller for a lively discussion on how candidate journey mapping and persona-driven communication can elevate your talent acquisition strategy.

Together, we’ll explore best practices any organization can adopt right now to create more connected, engaging, and effective candidate experiences — regardless of where you are in your TA maturity evolution. You’ll gain fresh ideas for segmentation, messaging, and experience design that move your strategy forward and make a measurable impact across the full funnel.

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Our speakers

Brandy Ellis-Kromah

Head of TA Transformation, Symphony Talent

Brandy Ellis-Kromah is a seasoned expert in talent acquisition, recruitment marketing, and employer branding with over 20 years of experience working with renowned companies like SAP/Concur, NetApp, and IBM. She has led global initiatives to enhance talent attraction strategies and was instrumental in building the Recruitment Marketing Strategy & Services function at Symphony Talent. Passionate about leveraging data and understanding human behavior, Brandy helps companies drive impactful recruitment outcomes. Her innovative approach continues to shape the future of recruitment marketing.

Mandi Miller

Solutions Engineer

Mandi Miller is a Solutions Engineer at Symphony Talent, where she partners with organizations to design strategic, tech-driven talent marketing solutions that drive measurable results. With almost two decades of experience spanning talent acquisition, recruitment marketing, employer branding, and talent technology—including leadership roles at Nestle Purina and Alcon—Mandi brings a deep understanding of how technology can transform the way companies attract and engage talent. She’s passionate about helping brands create meaningful, data-informed candidate experiences that strengthen connections between people and opportunity.

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