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Decoding the Future of Recruitment Marketing: A Data-Driven Journey

Symphony TalentJanuary 11, 2024AdTechAnalyticsProgrammatic Advertising

Decoding the Future of Recruitment Marketing: A Data-Driven Journey

The landscape of recruitment marketing is undergoing a seismic shift, propelled by the dynamic interplay of data-driven insights, automation, and creative innovation, combined with the need to maintain authentic, human connection. In this webinar, experts Mike Drayer and Chandler White guide participants through the evolving strategies that are shaping the future of talent acquisition and share tips to get ahead.


  • Data-Driven Media Strategy Evolution: Explore how savvy talent teams are embracing an omnichannel ad tech approach, leveraging deep insights to drive desired outcomes and stay ahead in the competitive recruitment landscape.
  • Optimizing the Ad Tech Ecosystem: Learn how a unified platform with optimized data across channels can elevate recruitment marketing effectiveness.
  • Shifting from Efficient to Predictive: Understand how data becomes the linchpin, enabling talent teams to predict when to ramp up or taper recruitment efforts and optimize spending.
  • Linking Recruitment Marketing ROI to Business Goals: Learn how metrics such as time to apply and time to fill contribute not only to workforce planning but also impact financial targets, team engagement, and overall business stability.
  • Navigating the Data Privacy Landscape: Examine the delicate balance between leveraging personal data for informed decision-making and adhering to evolving data privacy regulations. 
  • Beyond Traditional Metrics: Understand the holistic financial impact and how a data-driven approach can strike the right balance between cost considerations and time efficiency.


Watch on-demand for an exploration of the future of recruitment marketing, where data takes center stage in driving success, aligning with business goals, and navigating the intricacies of data privacy. Don't miss the opportunity to gain insights that will empower your talent acquisition strategies in the ever-evolving digital landscape.

Our speakers

Chandler White

AdTech Strategy & Partnerships Director, Symphony Talent

Mike Drayer

SVP, GM, AdTech & Conversion Optimization, Symphony Talent
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