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The Modern EVP: A Step-by-Step Checklist for TA Leaders

Build a modern Employer Value Proposition for real-world outcomes, not just flashy marketing displays.

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Think your organization’s a great place to work? Make sure candidates see it that way, too.

EVPs aren’t just about compensation; they’re about connection. In a workforce shaped by shifting priorities, evolving expectations, and increasingly informed job seekers, talent acquisition leaders must reimagine the employer value proposition (EVP) as more than a static statement.

This checklist provides the steps you need to:

  1. Audit your existing EVP
  2. Align with stakeholders 
  3. Bring your EVP to life
  4. Operationalize your EVP
  5. Activate across channels 
  6. Track, test, and evolve

The 2025 business case for a modern EVP

Organizations that manage, measure, and audit EVPs can expect:
69
%
decrease in annual employee turnover
2
x
as likely to improve candidate quality year over year
28
%
increase in offer acceptance rates
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