Sanofi’s global EVP created a strong, unified foundation for how the company showed up as an employer. But as Sanofi evolved into an R&D driven, AI powered biopharma leader, that single message needed to work harder for increasingly specialised talent across the organisation. 



Working in long term partnership with Sanofi, we set out to evolve the EVP, not replace it. The challenge was relevance. Scientists, digital experts, manufacturing teams and commercial talent were all aligned to the same purpose, but needed clearer proof of what it meant for them in practice. The goal was not to replace the EVP, but to make it work harder for the people it needed to reach. 



We led a rigorous, global research programme spanning senior leaders, employees, recruiters and external talent to uncover what truly mattered across functions and markets. The insight was clear: credibility builds confidence. Talent wanted proof over promise, and recruiters needed clearer, role specific narratives to bring the EVP to life consistently. 



The result was a system of seven Talent Value Propositions, each grounded in real employee experience and tailored to distinct talent motivators, while staying unmistakably One Sanofi. Designed for practical use, the TVPs gave recruiters and employer brand teams clear, ownable stories they could activate with confidence. 



Within six months, the TVPs were embedded across Sanofi’s hiring ecosystem, from recruitment marketing and out of home campaigns to job postings, careers site content and internal mobility. Used globally across 50+ countries, they removed the need to reinvent messaging and enabled Sanofi to engage specialised talent with clarity, credibility and scale. This case study shows how insight led strategy can turn a single employer promise into a flexible, scalable system, strengthening brand unity while making the EVP work harder where it matters most.