Build a TVP That Attracts, Engages, and Converts
While a strong EVP sets the tone for your employer brand, a focused Talent Value Proposition (TVP) allows you to speak directly to the motivations of niche, hard-to-fill, or location-specific talent.
The TVP Strategy Playbook is your step-by-step guide to creating and activating a TVP that complements your EVP, aligns with candidate expectations, and drives meaningful results across the talent funnel.
Inside, you’ll find:
- A clear explanation of TVP and how it works with your EVP
- The essential components of a high-impact TVP
- How to develop your TVP from the ground up
- Best practices for bringing your TVP to life across every touchpoint
- Guidance on measuring success and maturity
