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Ecolab resolves recruitment challenges with data-driven media strategy

Symphony TalentFebruary 27, 2018AdTechAnalyticsAwarenessBusiness servicesCandidate ExperienceConnectionProgrammatic AdvertisingRecruitment Campaigns

How a modern, data-driven media strategy fills recruitment gaps

The brief

Ecolab is the global leader in water, hygiene, and energy technologies and services for the foodservice, food processing, hospitality, healthcare, industrial, and oil and gas markets. It aims to keep environments clean and safe while helping companies operate efficiently and achieve sustainability goals at nearly three million locations in more than 170 countries.

The company boasts 48,000 employees and a diverse roster of essential, everyday products people across industries can’t live without, including in hospitals, hotels, restaurants, schools, manufacturing plants, and refineries.

The challenge

Ecolab struggled to bring the company’s talent acquisition strategy into focus — and into the modern day. From rigid, inflexible legacy contracts to a lack of analytics and a lack of social media to shape brand awareness, there were plenty of opportunities for improvement.

Ecolab requires a regular pipeline of seasonal employees for some of its jobs, including pest control services and supply chain positions. Given issues with perception, it seemed job seekers were not necessarily aware of Ecolab, nor did they think about Ecolab when seeking a new job opportunity.

The solution

By using programmatic media to inform its decision making, recruiters had more bandwidth, the company’s budget was more transparent and efficiently allocated, and global-level contracts were centralized — and decided upon — based on performance.

Ecolab updated its career website to better tell the brand story through its employees’ eyes, and deliver greater personalization and enhanced job descriptions. As a result, Ecolab has seen a 25% increase in its talent network.

Symphony Talent also enhanced Ecolab’s career presence on social media, resulting in 40% more followers per month, and two million impressions worldwide.

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Take a look at outcomes

Awareness advantage

Connection advantage

Raise awareness. Spark interest.

Programmatic media advertising

CRM

Employer value proposition

Recruitment campaigns

Get in front of the right people, at the right time, with the right message. The result? Greater brand awareness and expanded right-fit talent network.

Get noticed – Explore my options

Develop stronger relationships

Career sites

CRM

Social and content marketing

Employer value proposition

Strong relationships and connections lead to better talent engagement and higher conversions.

Strengthen connections – Explore my options

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Programmatic media advertising

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Analytics and insights

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Social and content marketing

Candidates and employees are proactively engaging with companies across multiple channels. If organizations aren’t present, they’re not considered. We can help.

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