Building a Talent Value Proposition That Works: Insights from bp

A strong Talent Value Proposition (TVP) is more than just a tagline — it’s the foundation of an authentic, effective talent strategy. But what exactly goes into developing a TVP, and how can you ensure it resonates with the right talent?

In this webinar, experts from Symphony Talent’s Brand Strategy team — Lizzie Barrett and Will Jeffreys — are joined by bp’s Global TA Lead, Jamie Barnes, to break down the process of building a compelling TVP. You’ll learn:

• How a TVP differs from a creative campaign and why it matters
• Key indicators that signal when your organization needs a TVP
• The different types of TVPs and how to determine the right fit for your talent strategy
• A behind-the-scenes look at how bp developed and launched its TVP, from business need to creative execution and measurable impact

If you’re looking for strategic guidance on crafting a TVP that attracts, engages, and retains top talent, this session is for you.