You’ve heard it before: Delivering the right message at the right time is crucial for attracting top talent. But do you know how to actually do it? Join us for an insightful webinar where Symphony Talent’s Michael Drayer and AdventHealth’s Keisha Malivert will explore how data-driven digital engagement can revolutionize your talent acquisition strategy.
Using real-world examples, like Advent’s approach to data-driven advertising, our speakers will demonstrate how talent acquisition and recruitment marketing teams can craft a consistent brand story while considering hyper-local competition, candidate familiarity, and unique interests.
Key Takeaways:
Learn how to create authentic, data-driven recruitment marketing that not only attracts but also converts the right candidates for your organization.
Currently serving as the Director of Talent Strategy and Workforce Planning at AdventHealth, a leading nonprofit health system with over 50+ hospitals across the United States and a workforce of more than 97,000+ team members. In this role, Keisha oversees strategic recruitment, talent attraction, marketing initiatives, employer branding, and workforce forecasting.
Prior to AdventHealth, Keisha was a Senior Consultant at Lean Human Capital, where she specialized in talent acquisition efficiency, Lean Six Sigma methodologies, recruitment marketing strategy, and brand identity. She has advised healthcare organizations nationwide, bringing a wealth of expertise in creating impactful talent acquisition frameworks.
Led Talent Acquisition at Kettering Health Network, where she implemented an advanced ERP, ATS, and a CRM system and redesigned the career site architecture to strengthen the employer brand and automate talent pipelines. Earlier in her career, at Florida Hospital, she played a key role in reducing service delivery models, cutting the time-to-fill from 97 days to under 20, and increasing the requisition fill rate by 35%, all through innovative recruitment management strategies.
With over 20 years of experience in the recruitment marketing & employer brand field, Mike serves as Symphony Talent's SVP, GM AdTech and Conversion Optimization, where he leads the organization's advertising technology business. Mike is responsible for the overall go-to-market strategy and services of SFX AdTech — one of the most comprehensive recruitment marketing solutions in the industry, offering full-funnel capabilities from zero- and first-party data collection, programmatic job & brand advertising, remarketing and nurturing automation, and advanced reporting/analysis.
Employer value proposition
Social and content marketing
Recruitment campaigns
Employer branding
