The Talent Value Proposition Strategy Playbook

A targeted Talent Value Proposition helps you fine-tune your message to reach and resonate with specific audiences.

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Build a TVP That Attracts, Engages, and Converts

While a strong EVP sets the tone for your employer brand, a focused Talent Value Proposition (TVP) allows you to speak directly to the motivations of niche, hard-to-fill, or location-specific talent.

The TVP Strategy Playbook is your step-by-step guide to creating and activating a TVP that complements your EVP, aligns with candidate expectations, and drives meaningful results across the talent funnel.

Inside, you’ll find:

  • A clear explanation of TVP and how it works with your EVP
  • The essential components of a high-impact TVP
  • How to develop your TVP from the ground up
  • Best practices for bringing your TVP to life across every touchpoint
  • Guidance on measuring success and maturity
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Brand services

employer brand iconEmployer value proposition
Bring your EVP to life through powerful insights, creative, and validated messaging that connects with the talent you seek to attract and retain.
social content marketing iconSocial and content marketing
Candidates and employees are proactively engaging with companies across multiple channels. If organizations aren’t present, they’re not considered. We can help.
Recruitment campaign iconRecruitment campaigns
Leverage effective campaigns that flex across multiple channels, audiences, and touchpoints to drive impact and applications.
evp iconEmployer branding
Manage your Employer Brand for impact and effectiveness. Together we clarify your differentiators to connect with the right talent.
digital fibre
Having trouble with your chatbot?
Help candidates get questions answered about your company, open roles, and more through a friendly chatbot on your career website.
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digital fibre
Who we are
Our core values are the foundational beliefs that define who we are.
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