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UCLA Health redefines talent marketing

Symphony TalentJune 11, 2019Career SitesCRMEmployer BrandingHealthcare

How a modern approach to CRM and employer brand improved talent acquisition

The brief

For more than 60 years, UCLA Health has delivered the best in health care and the latest in medical technology to the people of Los Angeles and patients worldwide. With 3,300 total faculty — 200 physicians of which are listed among the Best Doctors in America — the organization sees 2.5 million outpatient clinic visits, 80,000 ER visits, 40,000 hospital stays and nearly 600,000 unique patients per year. As an academic medical center, its mission is to heal humankind — one patient at a time.

The challenge

Los Angeles is a hyper-competitive market with a high cost of living. It’s a challenge to recruit out of state candidates — particularly for to hard-to-fill clinical roles, such as specialty nurses, nurse practitioners and physician assistants.
There’s also the matter of perception: people tend to think of UCLA strictly as a college. Even if the organization overcomes that obstacle, others assume it only hires doctors and nurses. In reality, UCLA’s most critical needs are non-clinical roles such as tech, IT, and administrative positions. Lagging CRM functionality made it difficult to nurture relationships.

The solution

UCLA Health partnered with Symphony Talent to take its employer brand to the next level. The career website was overhauled to offer a personalized, seamless candidate experience, allowing the organization to better compete with healthcare and non-healthcare companies. This was key when recruiting for non-clinical roles. UCLA Health offered dynamic content to showcase the organization’s vibrant culture and patient-centric focus. With Symphony Talent’s CRM in place, UCLA Health expanded its talent pool, nurturing relationships with quality talent. Results showed 33% lower cost per hire, increased retention, and faster time to fill.

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