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Candidate experience is king

Jess Von BankMarch 2, 2017Candidate Experience

How does your omni-channel recruitment marketing approach pay homage?

Job seekers are so very digitally savvy. But we're still asking them to do ridiculous things like complete a 35-step job application. On their mobile. And then attach their resume to boot. After they've read a terrible job description that's all about us. And then act like we've never seen them before when they revisit our career site to update their profile.

All this, while they're researching all-inclusive resorts on their laptop and then seeing relevant, hyper-targeted vacation ads when they pop open Instagram on their mobile device. Yes, across devices. Across browsers and social channels.

We EXPECT this as consumers. A highly personalized, spookily relevant, engaging experience. And once we've matched to an opportunity, it better be amazingly easy to throw my hat in the ring. As easy as it is to cart items on Amazon.

This is for active job seekers who are making an effort, shall we talk about passive talent who aren't even looking for you?

Raise awareness
Get in front of the right people, at the right time, with the right message. The result? Greater brand awareness and expanded right-fit talent network.
Build connections
Strong relationships and connections lead to better talent engagement and higher conversions.
Assess qualifications
Take the guesswork out of candidate selection with an objective view into a candidate’s skills, competencies, and culture fit.
Boost retention
Create more opportunities for the talent you hire to become loyal brand advocates who choose to grow with your organization.

Brand services

employer brand iconEmployer value proposition
Bring your EVP to life through powerful insights, creative, and validated messaging that connects with the talent you seek to attract and retain.
social content marketing iconSocial and content marketing
Candidates and employees are proactively engaging with companies across multiple channels. If organizations aren’t present, they’re not considered. We can help.
Recruitment campaign iconRecruitment campaigns
Leverage effective campaigns that flex across multiple channels, audiences, and touchpoints to drive impact and applications.
evp iconEmployer branding
Manage your Employer Brand for impact and effectiveness. Together we clarify your differentiators to connect with the right talent.
digital fibre
Having trouble with your chatbot?
Help candidates get questions answered about your company, open roles, and more through a friendly chatbot on your career website.
digital fibre
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Our core values are the foundational beliefs that define who we are.