The Ultimate EVP Refresh Checklist

Your Employer Value Proposition (EVP) shapes how you attract and retain talent — but it must evolve with business needs and workforce expectations.

Is it time for an EVP refresh?

Our comprehensive checklist helps your team identify key criteria to evaluate if your EVP needs updates. 

Discover five signs it’s time for a change, then dig into specific questions, including:

• Does it align with your strategy, employee experience, and market position?
• Are you struggling with brand awareness or candidate interest?
• Is strong career site traffic not leading to applications?
• Are candidates declining offers, or are new hires leaving fast?
• Are engagement scores or sentiment declining?
• Does your EVP reflect current workforce priorities?