AdventHealth, one of the largest nonprofit healthcare systems in the U.S., employs 100,000 team members across nine states. By leveraging Symphony Talent’s expertise and SFX AdTech, AdventHealth transformed its recruitment strategy to attract top talent through hyper-local, data-driven advertising.
The challenge: Unifying the employer brand
In 2019, AdventHealth consolidated 16 brands under one unified identity, focusing on a consistent employer value proposition: transparent pay, career development, and leadership support. This rebrand strengthened brand recognition across regions and aligned messaging for candidates nationwide.
“So now, as we show up as AdventHealth, no matter what location, what region, what market, it all can feel similar and feel the same.”
— Keisha Malivert, Executive Director of Workforce Strategy, AdventHealth
The solution: Data-driven personalization
AdventHealth utilized first-party and zero-party data to create hyper-local, personalized recruitment campaigns tailored to regional needs and candidate preferences. This approach helped the organization expand into new markets, such as Colorado, where they crafted targeted campaigns to introduce the brand and engage local talent.
The results: Measurable results
By adopting advanced analytics and real-time optimizations, AdventHealth achieved:
Elevating recruitment with Symphony Talent
AdventHealth’s collaboration with Symphony Talent showcases the power of a data-driven strategy to expand brand awareness, improve hiring outcomes, and demonstrate the value of hyper-local, personalized recruitment.
Employer value proposition
Social and content marketing
Recruitment campaigns
Employer branding
