HILTON GRAND VACATIONS TRANSFORMS CANDIDATE AND RECRUITER EXPERIENCE
The global vacation-ownership company partnered with Symphony Talent to deliver personalized experiences to global candidates and recruiters
NEW YORK, March 12, 2019 – In the hospitality industry, hiring the right fit talent to create memorable experiences for guests is crucial for success. That’s why, by leveraging solutions from Symphony Talent and harnessing the power of its talent marketing data, Hilton Grand Vacations (NASDAQ: HGV) has transformed the candidate experience across its career site and apply process to attract, hire and engage quality candidates.
Recognized as a leading global, vacation-ownership company, Hilton Grand Vacations develops, markets and operates a portfolio of high-quality, shared-ownership properties in highly desired vacation and urban destinations. Over the past year, Hilton Grand Vacations activated its employer brand and transformed its candidate and recruiter experience with Symphony Talent’s creative and technology solutions, to bring their brand to life with personalized experiences.
“Today’s rapidly evolving technology is changing the nature of recruitment,” says Laura Schmidt, vice president of talent acquisition, Hilton Grand Vacations. “By increasing the accessibility of our global opportunities and showcasing our culture through dynamic tools, Hilton Grand Vacations (HGV) has the ability to more effectively engage with candidates, while reinforcing our brand recognition. The deployment of new technology in partnership with our recruitment marketing strategy will guide future candidates to make informed decisions about a career of a lifetime with HGV.”
By implementing a seamless, real-time, API-driven integration with Taleo, HGV’s ATS of record, Symphony Talent’s technology creates a two-way sync of jobs, talent pool and application data into a single cohesive platform. This eliminates data silos and empowers recruiters with a single view of candidates across the global organization. The implementation also provides a unified candidate experience from first interaction through to hire and beyond within a branded, personalized and consumer level quality application “check out experience”. In addition, as a result of the cohesive data platform, HGV’s recruiters can easily access holistic end-to-end analytics, at all stages of the candidate lifecycle and the recruitment process, for real-time insights and personalized engagement.
Symphony Talent’s in-house creative and brand agency, Hodes, also built and activated the HGV employer brand across all digital channels and candidate touchpoints. The result is an immersive experience utilizing personalized video or video testimonials, interactive job searches and multiple levels of personalization at the job description level based on areas of talent to showcase HGV’s vibrant employer brand story, thereby creating a memorable experience every time a candidate interacts with the brand.
“Hilton Grand Vacations needed to enhance and optimize its talent marketing model in order to attract candidates who are dedicated to delivering exceptional hospitality and creating memorable experiences for its guests and owners under the new Hilton Grand Vacations brand,” said Roopesh Nair, president and CEO, Symphony Talent. “Delivering a unified approach to the management and control of HGV’s candidate data strengthened the ability of their recruiters to engage and hire top talent in the competitive, high volume hospitality market.”
In addition to the employer brand and ATS connection, Hilton Grand Vacations is now leveraging the power of the Google Cloud Talent Solution on its career site. In only seven weeks since going live with its Google Cloud Talent Solution-powered job search, initial results yielded a 21 percent reduction on job search bounce rates suggesting candidates are now more likely to find the jobs they’re looking for on the HGV career site.
To learn more about Hilton Grand Vacations’ candidate experience transformation, read our case study.