#RealCareers is a powerful multi-channel digital campaign that contrasts the unrealistic, uninspiring tropes of typical graduate recruitment photography with the much more exciting reality of life at Unilever. The campaign features 10 UFLPs from across Europe who are filmed parodying some of the unintentionally amusing aspects of stock photography before going on to create their own content about what a career at Unilever is like. No scripts. No stock shots. Just real people sharing their own fantastic stories. As well as the individual videos and an overarching launch video, the campaign features LinkedIn blog posts and a series of videos in which UFLPs read and respond to real Glassdoor reviews.