By helping MedStar adjust the media choices to target only the best qualified candidates, Symphony Talent quickly turned the situation around. Symphony Talent helped streamline and revamp the entire talent acquisition process. The team began by analyzing MedStar’s current media plan and collaborating with their Media/Tracking Team to explore buys that would reach the most sought-after candidates. Through our M-Cloud® platform, MedStar was able to create campaigns using real-time data in order to inform ad buying decisions across multiple channels. Branded messaging was tagged, tracked, and continuously optimized to deliver more qualified candidates – faster and more cost effectively. Additionally, Symphony Talent streamlined MedStar’s media buying to focus on hard to-fill positions using programmatic media.