We explored three potential routes that would execute all of our objectives before landing on one rallying cry. The message we want all current and potential Mars Associates to know is that we work towards the future by taking responsibility now:
Your tomorrow starts today.
This led us to direct our Employer Value Proposition into three pillars which differentiate Mars as an employer. These pillars represent who we are, defines what makes us a great place
to work, and reflect the voice of our Associates.
- Purpose: Let’s work for the world we want.
- Development: Let’s build skills for a better future.
- People: Let’s take on tomorrow together.
Our new visual identity also expresses our personality. Through the custom-drawn shapes of the logo we portray an image that is bold and progressive, yet optimistic and proud. The typography we use enhances our communication through its clear geometric shapes and humanist character.
The Mars green, yellow and white are the primary colours used for backgrounds or in coloured text. We also use a set of secondary colours from the corporate brand colour palette, which play a larger role in our Employer Reputation communications.