In order to address some of these pain points, Ecolab recently switched to Workday and enlisted Symphony Talent’s Media Optimization Cloud in order to achieve flexible, automated media optimization. By using programmatic media to inform its decision-making, recruiters had more bandwidth, the company’s budget was more transparent and efficiently allocated, and global-level contracts were centralized — and decided upon — based on performance. To address concerns about name recognition, a current website overhaul is underway, one that better tells the story of the company through employees’ eyes, offers personalization and opens the door for enhanced job descriptions. Additionally, a multi-pronged approach to boost awareness is also on the horizon. Then, to address concerns about Ecolab’s social media presence, Symphony Talent launched a career presence on Facebook and Twitter and provided content support for the company’s existing LinkedIn and Glassdoor company pages.