Trying to increase the number of female Home Service Engineers from 25, among 2,975 men, doesn’t happen after one campaign. But our results reflect a brilliant start.
Running from April to June 2018, the campaign was pushed out across multiple channels and achieved 2.2 million impressions. The “Breaking News” videos were introduced one month into the campaign and generated an impressive click-through rate of 4.93% – almost 5 times the average.
76% increase in female Home Service Engineers post campaign
254 applications from women
4.4% of all applicants came from women – an all time high
19 women hired, or due to start