Symphony Talent Positioned as the Leader in the 2021 SPARK Matrix for Talent Acquisition Application by Quadrant Knowledge Solution

NEW YORK AND LONDON, AUGUST 5, 2021 – Quadrant Knowledge Solutions announced today that it has named Symphony Talent as a 2021 technology leader in the SPARK Matrix analysis of the global Talent Acquisition Application market.

The Quadrant Knowledge Solutions SPARK Matrix™ includes a detailed analysis of global market dynamics, major trends, vendor landscape, and competitive positioning. The study provides a competitive analysis and ranking of the leading Talent Acquisition Application vendors in the form of its SPARK Matrix, providing strategic information for users to evaluate different vendor capabilities, competitive differentiation, and market position. Read the SPARK Matrix Knowledge Brief to learn more.

“Symphony Talent, with its comprehensive technology for managing Talent Acquisition and Recruitment Marketing solutions through a data-driven approach, utilizing their in-house product- ‘SmashFlyX’ – has received strong ratings across the parameters of technology excellence and customer impact, and has been positioned amongst the technology leaders in the 2021 SPARK Matrix of the Talent Acquisition Application market,” said Pallavi Bothra, Analyst at Quadrant Knowledge Solutions. “The SmashFlyX platform, Symphony Talent’s proprietary AI and in-house creative and branding agency – helps clients to seamlessly attract and process the end-to-end talent acquisition process. Moreover, the on-demand video interviewing capability has been gaining traction especially due to the pandemic scenario. With its robust technology platform, comprehensive functional capabilities, and compelling product strategy and roadmap, Symphony Talent is well positioned to expand its market share in the global Talent Acquisition Application market”.

The Talent Acquisition Application market is currently transitioning from early adoption to the rapid growth stage of the overall product lifecycle. While talent acquisition application has essentially been around for several years, the increasing market traction across industry verticals and various geographical regions is due to the increased adaptation of digital means by both employers and candidates – especially due to the pandemic and remote working scenarios and further advancements in the offering, powered by emotionally intelligent artificial intelligence and automation of end-to-end talent acquisition processes. Businesses around the world are turning to talent acquisition application to effectively find the best talent, not only in terms of the candidate’s qualification , but also other aspects such as their emotional quotient and cultural fit, amongst others. Additionally, it also helps candidates to apply for a job position which is the best fit for them and get instant updates in regard to application processes on user friendly mobile enabled applications.

“Through SmashFlyX we aim to empower employers to achieve business success in their recruitment operations, fuel future success and ultimately create joy in their work,” said Roopesh Nair, President & CEO of Symphony Talent. “SmashFlyX unifies CRM, career site, talent mobility and programmatic recruitment advertising to help talent acquisition teams automate tasks for efficiency and empower teams for interaction. We look forward to continuing to provide a roadmap of tools for achieving success and building toward the shared goal of joy.”

The Covid-19 pandemic has impacted the global economy, with major industries across diversified areas facing significant challenges, in addition to a negative growth rate. Covid-19 has also impacted the market for overall digital transformation and enterprise softwares, including the Talent Acquisition Application technology market. Despite the fact that the majority industries have witnessed a backlash due to the global pandemic, the market for talent acquisition application has been seeing a consistent traction and surge in demand. This is because automated processes do help to reduce manual intervention and provide organizations with best possible resources and increased visibility, amongst any talent marketing campaign in progress. Global talent acquisition application vendors are seeing a significant surge in demands due to direct inquiries from various medium to large-sized organizations and their partner networks, as well.

The Talent Acquisition Application platform presents crucial key value propositions including – providing visibility to the talent marketing campaign, running them through talent pipeline, shortlisting the candidates based on various parameters, seamlessly scheduling interview processes and onboarding, amongst others. The global demand for talent acquisition application is increasing rapidly due to the capability of the platform to seamlessly provide and automate an enhanced experience for both – the employers and the talent, in the market Additionally, the platform provides with a user friendly mobile application which helps – candidates go through the entire process seamlessly, and the employers to check the status of each marketing campaign and the progress of individual talent, in the talent acquisition cycle.

About Symphony Talent

Software that works for you, and a joy to work in. Symphony Talent is a recruitment marketing technology company that helps recruitment teams automate tasks for efficiency and empower smarter candidate interactions. Its SmashFlyX platform unifies CRM, career site, and programmatic advertising for the most comprehensive talent campaigning and marketing in the industry. As an employer brand and creative partner, Symphony Talent has won major awards for EVP strategy, employer brand campaigns, career site design, and more. The company supports more than 600 customers across the globe, with headquarters in New York, London, Bangalore, and Belfast. Through SmashFlyX, Symphony Talent is leading a movement in partnership with the customer community and industry at large to help recruiters get the world back to work faster and with an exceptional experience. Learn more at symphonytalent.com and thejoypipeline.com/. Follow us on Twitter @SymphonyTalent_

About Quadrant Knowledge Solutions

Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client’s business as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments. For more available research, please visit https://quadrant-solutions.com/market-research/.

Symphony Talent Launches Centralized Hybrid Event Management in SmashFlyX CRM

NEW YORK AND LONDON, MAY 26, 2021 – Symphony Talent, a recruitment marketing technology company that helps recruitment teams automate tasks for efficiency and empower smarter candidate interactions, announced the launch of SmashFlyX Events. This new module centralizes, manages and automates virtual and in-person recruitment events and activities from pre-registration, during event activity through post-event follow-up, and ultimately, conversion to job applicants and hires.

With hybrid work options and COVID-19 fallout, employers can no longer rely on their event presence to be their differentiator. Instead, they need to be creating virtual and hybrid experiences and continued touchpoints to deliver their “why us” message. To appeal to top talent worldwide, talent marketing and human resource professionals are looking to recruitment marketing technology with a far reach without losing out on the human connection.

“Events have always been a powerful way to fuel talent pipelines quickly and also generate awareness for employer brands simultaneously,” said Roopesh Nair, President, and CEO of Symphony Talent. “But as the world shifts — through technology and workplace trends, we have to create event experiences that meet today’s expectations. This means designing a mix of virtual and in-person experiences that can work in tandem with our recruitment marketing platform.”

SmashFlyX Events uniquely enables organizations to cast the widest net, advertising the events across every channel of media, leveraging existing contacts in the CRM, and tying it all together with analytics. Bringing it into one platform allows users to leverage the automation and tools available in SmashFlyX and extend their existing communication technologies to seamlessly create interactive, virtual events.

Key features of SmashFlyX Events include:

• Centralized Events Management in CRM: With SmashFlyX Events, adding a new event to your career website is as easy as adding a new job posting. With provided templates, employers can easily activate events to automatically publish to the Events section of their career website and create a folder in the CRM to begin promotion and registration.
• Cast a Wider Net: Seamlessly invite internal contacts from within the CRM and reach new contacts with programmatic advertising, all within the SmashFlyX platform. Let AI liaise between the CRM goals and your ad spend strategy to save you time and money.
• Tracking Registered Contacts: Contacts who register for events automatically route to the event folder. Users may also invite additional contacts to register for the event. Users can customize the registration flow to seamlessly collect candidate information in the SmashFlyX CRM and trigger workflows.
• Qualify Event Participants at Scale: Option to leverage workflow automation and assessments within SmashFlyX to select skill-checking screeners, credentials and virtual interviews to associate with the event.
• Remind and Follow Up: All engagement before, during and post-event is logged automatically into the SmashFlyX CRM. Engagement workflows are triggered to nurture candidates or schedule them automatically for interviews with hiring managers. With an omnichannel approach, users notify registrants of event details changes with templated email or SMS messages.
• Nurture and Convert Leads Into Hires: Using campaigns and automation, promote job openings to event participants to fuel the talent pipeline and ultimately convert to hires.

Connect with us to learn more about SmashFlyX Events, and join us at our JOY Roadshow this summer to learn more about our latest product updates.

About Symphony Talent

Software that works for you, and a joy to work in. Symphony Talent is a recruitment marketing technology company that helps recruitment teams automate tasks for efficiency and empower smarter candidate interactions. Its SmashFlyX platform unifies CRM, career site, and programmatic advertising for the most comprehensive talent campaigning and marketing in the industry. As an employer brand and creative partner, Symphony Talent has won major awards for EVP strategy, employer brand campaigns, career site design, and more. The company supports more than 600 customers across the globe, with headquarters in New York, London, Bangalore, and Belfast. Through SmashFlyX, Symphony Talent is leading a movement in partnership with the customer community and industry at large to help recruiters get the world back to work faster and with an exceptional experience. Learn more at symphonytalent.com and thejoypipeline.com/. Follow us on Twitter @SymphonyTalent_

Symphony Talent Announces Distinctive Research Partnership with Aptitude Research and Talent Board

First of its kind research report on exceptional experiences, set to release in four parts

NEW YORK and LONDON, May 4, 2021 – Symphony Talent , the only recruitment marketing technology company to combine CRM, career sites, and programmatic advertising, announced a unique partnership with Aptitude Research, an independent research-based analyst and advisory firm and Talent Board, the first non-profit organization focused on candidate experience, to create a four-part report. The distinctive report addresses how Fortune 10 companies develop exceptional experiences for their employers and candidates.

Gina Alioto, VP of Brand & Experience, Symphony Talent, collaborated with Madeline Laurano, Founder, Aptitude Research, and Kevin Grossman, President, Talent Board, to uncover the challenges, expectations and recommendations of exceptional employer and candidate experiences.

“Although the talent acquisition experience has improved over the past few years, it still creates
frustration and inefficiencies for both employers and candidates,” said Laurano. “And while 68% of companies are committed to improving these experiences in 2021, they, more often than not, fall short.”

The in-depth, first of its kind research report series features quantitative research across over 400 talent acquisition leaders, 152,000 candidates, and 133 companies to breakdown:

• The state of exceptional experiences and the business impact
• Employer experiences and the role of technology to automate and empower teams
• Candidate experiences and how to measure experiences
• Future of experiences and the connection between employer brands

“For ten years, the Talent Board has focused on the elevation and promotion of a quality candidate experience with industry benchmarks that highlight accountability, fairness and business impact,” said Grossman. “This report is the first time we’ve taken our extensive analysis and partnered it with independent findings to uncover actionable analytics.”

As part of Symphony Talent’s JOY Roadshow, Laurano, Grossman and Alioto will unpack the data to lead an interactive roundtable with industry practitioners to discuss and brainstorm the future of experiences.

“Each talent acquisition and marketing are multifaceted and challenging in their own right,” said Alioto. “This report draws that crucial connection and exposes key blind spots that many leaders outside of HR might not know. From understanding the worth of brand perception to uncovering lost opportunity, there’s value left on the table and consequences to inaction. Let’s open up this meaningful conversation between talent leaders, CHROs, CMOs, and CEOs on the connection between experience and business impact – now’s the time to enrich talent marketing across all industries.”

For more information on the Exceptional Experiences Research Report, visit https://resources.symphonytalent.com/exceptional-experiences-research-report.

About Symphony Talent

Software that works for you, and you love to work in. Symphony Talent is a recruitment marketing technology company that helps recruitment teams automate tasks for efficiency and empower smarter candidate interactions. Its SmashFlyX platform unifies CRM, career site, and programmatic advertising for the most comprehensive talent campaigning and marketing in the industry. As an employer brand and creative partner, Symphony Talent has won major awards for EVP strategy, employer brand campaigns, career site design, and more. The company supports more than 600 customers across the globe, with headquarters in New York, London, Bangalore, and Belfast. Visit symphonytalent.com to learn more, and follow us on Twitter @SymphonyTalent_ and @SymphonyT_EU.

Symphony Talent Appoints Chief Joy Officer to Elevate the Recruiter and Candidate Experiences

Debbie Tuel brings 15 years of recruitment marketing strategy expertise to the industry-wide movement to get people back to work faster and with an exceptional experience.

NEW YORK and LONDON, FEBRUARY 9, 2021 – Symphony Talent, a recruitment marketing technology company that helps talent acquisition teams automate tasks and empower interactions, announces the appointment of Debbie Tuel as Chief Joy Officer. The role denotes the company’s commitment to promoting a more dignified hiring experience for candidates and building technology recruiters love to work in.

Since joining the recruitment marketing industry in its earliest stages, Tuel has guided many of the country’s most prominent enterprise organisations to look beyond legacy job boards and adopt strategic recruiting tools and technologies that lead to deeper talent insights, efficient use of time and resources, and better hires. Her previous roles include Vice President of Client and Partner Strategy at Symphony Talent, Head of Technical Sales and Client Strategy at SmashFly and Managing Director at CareerBuilder.com.

“From our customers’ inevitable quick pivots at the onset of the pandemic to organisations beginning to rebound this year, the work we do in recruiting and hiring is critical to our collective healing and re-growth,” said Tuel. “I’m honored and humbled to take on this role to create a more dignified experience for both recruiters and candidates and help bring back the concept of joy in one’s work to the millions of people who are still experiencing the worry and stress of unemployment.”

In partnership with Symphony Talent’s customer community and industry peers, Tuel will lead The Joy Pipeline initiative, a call to action to provide exceptional hiring experiences that help people get back to work faster, especially those reporting job loss during the pandemic who are more likely to feel symptoms of anxiety or depressive disorder. In addition, the Chief Joy Officer will continue to counsel recruiting teams to more impactfully match, manage and market to job candidates with Symphony Talent’s recruitment marketing platform, SmashFlyX.

Leveraging SmashFlyX career sites and candidate relationship management (CRM) technology, talent acquisition leaders can pivot to market conditions as needed to build personalised relationships at scale, so every candidate remains engaged and informed.

About Symphony Talent

Software that works for you, and you love to work in. Symphony Talent is a recruitment marketing technology company that helps recruitment teams automate tasks for efficiency and empower smarter candidate interactions. Its SmashFlyX platform unifies CRM, career site, and programmatic advertising for the most comprehensive talent campaigning and marketing in the industry. As an employer brand and creative partner, Symphony Talent has won major awards for EVP strategy, employer brand campaigns, career site design, and more. The company supports more than 600 customers across the globe, with headquarters in New York, London, Bangalore, and Belfast. Visit symphonytalent.com to learn more, and follow us on Twitter @SymphonyTalent_ and @SymphonyT_EU.

Symphony Talent Research Finds Most Companies Still Lag in Talent Nurture and Automation Strategies

NEW YORK and LONDON, JANUARY 14, 2021 – Symphony Talent, a recruitment marketing technology company that helps recruiting teams automate tasks and empower interactions, just released its 2021 Recruitment Marekting Strategies Report, based on six years of research on Fortune 500 companies.

“We’ve been able to quantify the growth and investment in recruitment marketing as a necessary discipline since 2015,” said Roopesh Nair, chief executive officer at Symphony Talent. “In this volatile year, it’s clear that the most agile and successful companies were the few that had already established a solid strategy and technology foundation.”

Some of the most prominent businesses in national news due to their impact on and response to the pandemic — like CVS Health, Stryker, and Ecolab — were among the 14% of the Fortune 500 categorized as recruitment marketing pioneers (“A” grades), scoring high in categories like nurture, personalization and initiative hiring.

CVS Health — a company that hired more than 61,000 people this year, including 2,000+ displaced workers from hard-hit industries — took the number one overall spot for the second year in a row due to its leading strategies in employer branding content, talent network communication, and adoption of emerging technology like conversational engagement and candidate relationship management (CRM) automation.

“Our plans for innovation ‒ like utilizing new strategies in our CRM, upskilling the team on tools, improving the candidate experience touchpoints, flipping our recruitment funnel ‒ started long before 2020,” said Kerry Noone, director of employer branding at CVS Health. “When COVID-19 hit, our plans just accelerated, and we continued to grow throughout the pandemic, allowing us to hire pharmacists, pharmacy technicians, and nurses to administer the COVID-19 vaccine as soon as it was available.”

While A-scoring companies are slightly up over six years of research, the vast majority of the Fortune 500 still struggle to utilize technology, effectively communicate with unique talent audiences, and connect the dots across recruiting channels. A few crucial findings include:

• Companies are trying to use ATSes and/or CRMs to more efficiently connect with talent. 76% of companies now have a talent network or job alerts, up from 57% in 2019.
• Having a talent network doesn’t mean excelling at talent nurture. Only 54% of companies send any type of communication to people, the majority of which are unpersonalized job reqs.
• While the use of conversational engagement has almost doubled since 2017, still only 11% of companies utilized a chatbot on their career site.

“I’m extremely excited to see more employers leveraging talent networks to connect with passive candidates in 2020; however, I’m also surprised at the lack of utilization of powerful, intuitive tools that help them communicate to and ultimately hire the right candidates,” Ben Eubanks, principal analyst at Lighthouse Research & Advisory, commented. “I expect the lessons we’ve learned in 2020 will help propel these adoption numbers higher in the coming months.”

The Symphony Talent in-house research team focused on 27 critical recruitment marketing strategies utilized by the Fortune 500 across search, career site, talent network and social media channels from August to November 2020. For the first time, Symphony Talent’s report also looks at a comparison set of companies from the Fortune 50 Fastest Growing.

Download the research report here.

About Symphony Talent

Software that works for you, and you love to work in. Symphony Talent is a recruitment marketing technology company that helps recruitment teams automate tasks for efficiency and empower smarter candidate interactions. Its SmashFlyX platform unifies CRM, career site, and programmatic advertising for the most comprehensive talent campaigning and marketing in the industry. As an employer brand and creative partner, Symphony Talent has won major awards for EVP strategy, employer brand campaigns, career site design, and more. The company supports more than 600 customers across the globe, with headquarters in New York, London, Bangalore, and Belfast. Visit symphonytalent.com to learn more, and follow us on Twitter @SymphonyTalent_ and @SymphonyT_EU.

Symphony Talent Releases On-demand Interviewing to Expand Candidate Qualification Beyond the Resume

NEW YORK and LONDON, OCTOBER 27, 2020 – Symphony Talent, a global company that helps organisations transform their recruitment processes and talent experience, released SmashFlyX On-demand Interviewing as part of its recruitment marketing platform. The new module automates one-way video and audio screening and empowers recruiters and hiring managers to “meet” more talent in less time, better evaluating fit and skills.

LinkedIn’s 2019 research revealed 92% of respondents said soft skills are more important than technical skills in driving successful hires. But time-strapped recruiters take an average of just 7.4 seconds to scan a candidate’s resume, which largely only focuses on experience and technical skills.

“As organizations continue to invest in talent marketing and pipelining, recruiting teams need an efficient, human approach to assessing candidates beyond a static resume,” said Symphony Talent CEO Roopesh Nair.

Most virtual interviewing tools in the market are point solutions, providing third-party CRM integrations at best. With SmashFlyX, teams can now automate CRM workflows to prompt on-demand interview screening at critical times, then access the recorded video and audio interviews within the CRM talent profile.

“Video interviewing is new for a lot of people in our current environment, and if we can make it more approachable and less stressful, it’s a win,” said Lisa Bordinat, Symphony Talent’s vice president of customer care and assessments.

Other key features of SmashFlyX On-demand Interviewing include:

• Audio screening: Candidates can turn off video and recruiters can save hours on phone interviewing while removing another layer of initial bias like appearance and attire.
• Pre-configured question library: With a 500+ question library built by Symphony Talent’s I/O psychologists, teams can find and scale specific interview approaches and customize templates for future use.
• Custom branding: Teams can continue their career site and recruitment marketing branding by customising the entire on-demand interview experience.

Demo the SmashFlyX CRM and On-demand Interviewing here.

More About Symphony Talent

Symphony Talent is a global company that helps organisations transform the recruitment and talent experience with technology and services. Its talent marketing platform, SmashFlyX, unifies CRM, career site, talent mobility, and programmatic advertising. Symphony Talent has won major awards in creative and employer brand services for EVP strategy, employer brand campaigns, career site design, and more. The company supports 600+ global customers, with headquarters in New York, London, Bangalore, and Belfast. Visit symphonytalent.com to learn more, and follow us on Twitter @SymphonyTalent_ and @SymphonyT_EU.

Symphony Talent Releases On-demand Interviewing to Expand Candidate Qualification Beyond the Resume

NEW YORK and LONDON, OCTOBER 27, 2020 – Symphony Talent, a global company that helps organizations transform their recruitment processes and talent experience, just released SmashFlyX On-demand Interviewing as part of its recruitment marketing platform. The new module automates one-way video and audio screening and empowers recruiters and hiring managers to “meet” more talent in less time, better evaluating fit and skills.

LinkedIn’s 2019 Global Talent Trends research revealed 92% of respondents said soft skills are more important than technical skills in driving successful hires. But time-strapped recruiters take an average of just 7.4 seconds to scan a candidate’s resume, which largely only focuses on experience and technical skills.

“As organizations continue to invest in talent marketing and pipelining, recruiting teams need an efficient, human approach to assessing candidates beyond a static resume,” said Symphony Talent CEO Roopesh Nair. “On-demand interviewing within our CRM will help recruiters broaden their ability to qualify talent pre-apply, build stronger talent profiles, and better market open positions to relevant candidates.”

Most virtual interviewing tools in the market are point solutions, providing third-party CRM integrations at best. With SmashFlyX, teams can now automate CRM workflows to prompt on-demand interview screening at critical times, like after a virtual event or to a specific pipeline if a related job opens. Recruiters can then access the recorded video and audio interviews right within the CRM talent profile.

“While this module enhances the screening experience for recruiters, it also drastically improves the candidate’s experience with a conversational interface,” said Lisa Bordinat, Symphony Talent’s senior vice president of assessments and customer care. “Video interviewing is new for a lot of people in our current environment, and if we can make it more approachable and less stressful, it’s a win.”

Other key features of SmashFlyX On-demand Interviewing include:

• Audio screening: SmashFlyX already removes key bias-driving information from resumes — name, school, and dates — to empower recruiters to qualify based on experience and skills. With the option of audio-only screening, candidates can turn off video, and teams can save hours on phone interviewing while removing another layer of initial bias like appearance and attire.
• Pre-configured question library: With a 500+ question library across both competency and behavioral abilities built by Symphony Talent’s industrial and organizational psychologists, teams can find and scale specific interview approaches and customize templates for future use.
• Custom branding: Teams can continue their career site and recruitment marketing branding by customizing the entire on-demand interview experience, from welcome message to exit screen.

For more details, demo the SmashFlyX CRM and On-demand Interviewing here.

More About Symphony Talent

Symphony Talent is a global company that transforms recruitment processes and talent experiences. Its recruitment marketing platform, SmashFlyX, unifies CRM, career site, talent mobility and programmatic advertising to help talent acquisition teams automate tasks for efficiency and empower interaction. As an employer brand and creative partner, Symphony Talent has won major awards for EVP strategy, employer brand campaigns, career site design, and more. The company supports more than 600 customers across the globe, with headquarters in New York, London, Bangalore, and Belfast. Visit symphonytalent.com to learn more, and follow us on Twitter @SymphonyTalent_ and @SymphonyT_EU.

Symphony Talent Deepens Programmatic Recruitment Advertising Capabilities in SmashFlyX

NEW YORK and LONDON, July 30, 2020 — Symphony Talent, a global company that helps recruitment leaders transform the talent experience through software and services, released today three enhancements to its SmashFlyX Programmatic Recruitment Advertising solution. The new features — goal-based auto-campaigning, Connected TV (CTV) advertising, and global ad hoc job posting — increase ad management efficiency and broaden employer brand awareness in video-based mediums.

Amidst the COVID-19 pandemic, the U.S. Labor Department recently reported 31.8 million people were claiming unemployment insurance, about 1 in 5 workers. And with more people working and sheltering at home, a recent online study found that 75 percent of respondents are watching more streaming content than before the pandemic.

“There is an exceptional opportunity for organizations to ensure job seekers are aware of the roles they’re hiring for now, as well as roles that may open up down the line,” said Roopesh Nair, CEO of Symphony Talent. “Amidst a lot of uncertainty, companies can still build pipelines of talent for engagement with potential hires.”

Furthering its breadth and depth of automation and omnimedia campaigning, SmashFlyX’s new features include:

• Goal-based auto-campaigning: The first completely automated approach to recruitment advertising campaigns.
  • SmashFlyX will automatically search the CRM for well-matched candidates for a job; if there aren’t enough by location or skill, it will recommend or boost advertising spend for that job to increase exposure and generate new applicants.
  • Set your average time-to-fill goals once for every job type upfront, then the platform’s proprietary machine learning will continually compare your actual time-to-fill to your goal time-to-fill, self-optimizing channels and spend to reach it.
• Connected TV advertising: According to eMarketer, 204 million U.S. viewers are predicted to watch CTV by 2022. Additionally, connected TV ads show consistently higher completion rates (95%) than desktop (75%) and mobile (72%), as they are quick and mostly non-skippable.
  • SmashFlyX targets viewers by occupation on the flat screens they watch every day, from Hulu to Sling TV to CBS News Live. You upload your employer brand video ad, preview it on the appropriate channel, then SmashFlyX automatically tags, tracks and geotargets the campaign.
  • For example, if you’re a retailer with 500 stores in 16 states, geotargeting automatically sets up a 15-mile, zip code radius around each store, with no manual effort or human input necessary.
• Global ad hoc job posting: In traditional job distribution, if you need to post or focus on one specific job without a strategy or additional advertising running, it’s manual and separate from the rest of your data.
  • SmashFlyX allows you to browse 8,000+ job boards — from domestic and international to college and professional associations and more — and simply click to post, even if it’s just one job requisition.
  • This online shopping cart experience within SmashFlyX automates the purchasing and contracting, job distribution, and tracking and reporting.

“We see so many organizations spending an exorbitant amount of time and resources advertising without insight,” said Sean Quigley, vice president of product at Symphony Talent. “Our goal is to consistently add unique features that make our platform more intelligent, automated and limitless so recruitment advertising is stress free.”

Symphony Talent won an HRE Top Product Award in 2018 for its programmatic advertising solution, and just last month made it a core module of its SmashFlyX talent marketing platform, fully integrated with CRM and career sites. The company also has extensive creative and brand service expertise, supporting companies not only in advertising strategy and execution, but creating ad campaigns, assets and videos.

More About Symphony Talent

Symphony Talent is a global leader in transforming employer brand experiences through talent marketing software and services. Its talent marketing platform, SmashFlyX, unifies CRM, career site, talent mobility and programmatic advertising to help talent acquisition teams automate tasks for efficiency and empower interaction. Symphony Talent has won major awards in creative and employer brand services for EVP strategy, employer brand campaigns, career site design, and more. The company supports more than 600 customers across the globe, with headquarters in New York, London, Bangalore, and Belfast. Visit symphonytalent.com to learn more, and follow us on Twitter @SymphonyTalent_ and @SymphonyT_EU.

Symphony Talent Releases Reimagined Talent Marketing Platform, SmashFlyX

LONDON and NEW YORK, June 3, 2020

Symphony Talent a leader in transforming employer brand experiences through talent marketing software, and services, released today its reimagined talent marketing platform, SmashFlyX. It’s the only platform in the industry that combines enterprise candidate relationship management (CRM), career site, talent mobility, and programmatic recruitment advertising solutions in an unmatched user interface.

“We believe that talent acquisition greatness requires a combination of automating high-volume touchpoints and empowering teams for action and decision-confidence,” said Roopesh Nair, CEO, Symphony Talent. “It’s why we’ve focused on enhancing one platform that will drive adoption, strengthen pipelining and campaigning across every channel, and prove ROI.”

After Symphony Talent’s acquisition of recruitment marketing platform SmashFly in November 2019, its product team focused on unifying SmashFly’s robust CRM functionality and configurability with its award-winning career site, programmatic advertising, and analytics solutions. To support user adoption and push the standard of user experience, the product and creative teams worked together to design an entirely new interface.

“I’ve always respected Symphony Talent’s strong commitment to product research and development, and it shows in SmashFlyX,” said Madline Laurano, founder of Aptitude Research Partners. “It’s innovative and easy to use, with an exceptional user experience, all of which will help modern talent acquisition leaders better solve the challenges ahead.”

Driven by proprietary machine learning, SmashFlyX includes the following core modules: CRM, career site, programmatic advertising, referrals, and talent mobility. Recruiters and talent marketers can now create, automate, and measure every type of talent marketing campaign in one place: paid to owned, email to SMS, social media to banner and job ads, to both internal and external candidates.

“SmashFlyX expands on our product strengths, but it’s really a new vision for user experience that we haven’t seen in the market,” said Ajay Kutty, Chief Product Officer, Symphony Talent. “With customer input in mind, we designed a product that users will not only find innately helpful, but love to work in every day.”

The noteworthy capabilities and features include:

The Dashboard: Every user’s personal launchpad, the Dashboard is fully customizable by widget, diving into specific pipelines and jobs, top- and bottom-performing campaigns, and intuitive recommendations.

Innate automation: SmashFlyX innately automates what already should be, like instant job alerts to relevant talent network profiles, self-optimizing advertising campaigns, and auto actions based on metrics.

Pipeline intelligence: The AI recommendation engine within the CRM prioritizes top internal and external candidates, filters by pipeline or job match and brand engagement, then prompts and automates actions and workflows.

1:1 personalization: Using machine learning, the content management system personalizes jobs, events, images, and content as the visitor interacts with your site and continues to provide information.

Chat assistant: The proprietary chat assistant, integrated fully with the CRM and career site, supports lead and resume capture and a fully-automated screen to offer processes for high-volume hiring.

Video interviewing: Integrated with the CRM, teams can access and request virtual interviews and assessments from the CRM profile, plus auto-trigger virtual screenings of recommended candidates by job or pipeline.

True-path analytics: One single data structure across every module, including CRM and programmatic advertising, provides visible, influence-based reporting from every single source talent and recruiters touch.

More than 150 companies, including Ecolab, UCLA Health and Sky, are now utilizing SmashFlyX. The platform is ATS agnostic, integrating with more than a dozen of the most utilized mid-sized to enterprise applicant tracking systems.

Take a look at the SmashFlyX talent marketing platform here.

About Symphony Talent

Symphony Talent is a global leader in transforming employer brand experiences through talent marketing software and services. Its talent marketing platform, SmashFlyX, unifies CRM, career site, talent mobility and programmatic advertising to help talent acquisition leaders automate tasks for efficiency and empower teams for interaction. Symphony Talent has won major awards in creative and employer brand services for EVP strategy, employer brand campaigns, career site design, and more. The company supports more than 600 customers across the globe, with headquarters in New York, London, Bangalore, and Belfast. Visit symphonytalent.com to learn more, and follow us on Twitter @SymphonyTalent and @SymphonyT_EU.

Enhanced SmashFly Career Site Solution Emphasises Dynamic Personalisation to Help Talent Screen In and Out for Better Fit

NEW YORK, February 27, 2020 — Symphony Talent announced today that SmashFly, the leading enterprise recruitment marketing and candidate relationship management (CRM) platform, has expanded its career site solution with enhanced job descriptions, blogging, and dynamic content personalisation. The new functionality empowers talent acquisition teams with scalable storytelling to automate a uniquely personalised, employer brand-driven experience throughout the career site, from homepage all the way to job descriptions. 

Whether an employer receives thousands of applicants per requisition or hires for niche roles with unique responsibilities, it’s increasingly critical to give talent the opportunity to screen themselves in – and out – to not only the right jobs, but also the right companies. Companies identified as innovating recruitment marketing organisations in the companies’ soon-to-be-released annual Fortune 500 Recruitment Marketing Benchmarks Report are 4x more likely to utilise a talent blog for storytelling than lagging organisations and almost 5x more likely to include content or video on job description pages. 

With both talent experience and recruiter experience at the forefront, SmashFly’s upgraded career site solution includes:

• Dynamic Personalisation: With dynamic content personalisation, the career site can deliver targeted, relevant content – from videos, images and employee stories to events, jobs and career paths – based on the visitor’s persona, location and/or site behavior in real-time. For example, if a candidate searches for “hospitality” jobs on the career site, on their next visit they’ll see imagery, headlines, content, employee stories, etc. relevant to the hospitality industry and careers. If the platform determines potential interest in other industries or locations, it will intuitively serve up that content as well. 

• Blog: Native to the content management system (CMS), talent acquisition teams can now build a talent-facing blog within the career site – no integration with external blogs or systems required. Recruiters and recruitment marketers now have an additional tool at their fingertips to communicate their employer brand and stories in a blog format, with live preview and SEO optimisation capabilities built in. 

• Enhanced Job Descriptions: Many candidates’ career site visits start on the job description page; it’s the first (and sometimes only) opportunity employers have to authentically represent and communicate their brand and the job to generate interest and conversion. Enhanced job descriptions allow talent to toggle through relevant job and culture content without having to leave the job description page, enabling a more seamless experience and supporting their understanding of the specific job and current employees, leading to a more qualified decision to apply. 

“With so many choices and channels, we have an immense responsibility to support our customers and the market in redefining and developing new ways for talent to interact with employers,” said Ajay Kutty, Chief Product Officer, Symphony Talent and SmashFly. “Our combined engineering team prioritised building this functionality into SmashFly, as we’ve seen how personalisation and scalable storytelling on Symphony Talent’s career site solution have helped our customers bring to life their employer brands and jobs and streamline quality conversion.” 

The SmashFly Career Sites enhancements come just three months after its acquisition by Symphony Talent and are now supported by Symphony Talent’s award-winning employer brand creative services. The combined organization is fueled by an expanded, global engineering team that brings accelerated time to market and collective, award-winning career site innovation and excellence. 

More About Symphony Talent

Symphony Talent is a global leader in employer brand and candidate experience solutions for some of the world’s leading brands. Combining award-winning creative and marketing technology, Symphony Talent offers the most strategic and comprehensive suite of solutions on the market, transforming employer brands to deliver world-class experiences for candidates, employees and recruiters. For more information, visit www.symphonytalent.com and follow us on Twitter @SymphonyT_EU

More About SmashFly Technologies

Acquired by Symphony Talent in 2019, the award-winning software company serves more than 100 customers, including 25 of the Fortune 500. Powered by AI, SmashFly’s enterprise platform combines CRM, career site, events and analytics solutions to create a smarter, seamless experience for talent – and your team. For more information, visit www.smashfly.com and follow us on Twitter @SmashFly.