Kramer partnered with Symphony Talent, using its talent marketing platform as part of its new, sophisticated recruiting model. Kramer’s approach involved a recruiter-less, data-driven, solution. Targeting passive, licensed individuals at a high volume, it provides a single source of hiring for all of brands, while producing quality candidates at numbers not previously seen. Additionally, Symphony Talent designed and built the Regis Career Website to house all corporate and franchise jobs. It features built-in lead capture capabilities, along with a highly targeted media optimization strategy. The automation, smart spend, programmatic media and artificial intelligence-based solution completely automated the pipeline and recruiting process. This allowed hiring managers to do what they do best: close the deal and provide an over-the-top candidate experience.