Nestlé

Helping Nestlé reach and inspire candidates across digital channels

We launched a campaign via YouTube vlogs to attract candy-loving candidates to Nestlé’s apprenticeships.

The Challenge

Nestlé offer outstanding apprenticeship schemes in everything from engineering to finance. They wanted to reach and inspire potential candidates for the schemes using the digital channels those candidates were most likely to be on. One issue was that these schemes are not limited to a single

location but are delivered in various places all over the UK. Another was that Nestlé needed to increase diversity within their schemes, particularly in food manufacturing and factory-based roles where females are currently under-represented

Nestle

The Solution

Knowing our digitally savvy target audience as we do, we decided to promote our message using up-and-coming YouTube star @JanaVlogs. Jana is popular with people aged 16 to 19 (especially females) and is known for making fun ‘candy’-focused videos. In partnership with us, she created two Nestlé-themed vlogs, one involving her attempt to make the world’s biggest KitKat and the other her visit to Nestlé’s KitKat factory in York. Together, we pushed the videos out during National Apprentice Week through Nestlé Academy’s Facebook and Twitter and Jana’s own personal channels, including Instagram where she has an impressive 49,900 followers.

Nestle

mobile

The Results

The response has far exceeded our expectations. Comments on the videos – both on YouTube and across social – were extremely positive, with many individuals expressing their surprise at the opportunities available to them as an apprentice. And, unlike with traditional local advertising, we were able to clearly track reach and response. So far, both videos have received more than 70,000 views and there have been 1,000+ click-throughs to the Nestlé Academy site.

Speak with an expert

Related Work

Related News

5 HR Tech Trends You Can’t Ignore

Symphony Talent Acquires SmashFly Technologies

Symphony Talent Intensifies Market Position To Provide The Most Comprehensive Talent Experience Solution In The Industry
Gunnar Kiene

ST Names Chief Creative Officer

SYMPHONY TALENT APPOINTS HAVAS, SAPIENTRAZORFISH VETERAN AS ITS…
Case Study
IDC
New Clients
New Omnichannel Messaging Features
Renown Health
First Full-Path Analytics
Full-Path Analytics Tool
CandEs Gold Sponsor
ERE Recruiting Conference
Road near hils
Las Vegas
EBrandCon San Diego
Miami
Scottsdale
Austin
Meet Us at HR tech 2018
Chicago
ERE San Diego
San Diego
Washington DC
Dallas, Texas
Mastering Key Consumer Marketing Tactics
The Business Case for Employee Engagement
The Business Case for Employee Engagement
The Business Case for Employee Engagement
The Business Case for Employee Engagement
Mission to Hire Smart
The Business Case for Employee Engagement
Mission to Hire Smart
The Business Case for Employee Engagement
Help your CEO Drive Digital Transformation
What Is Automated Programmatic Media
The Business Case for Employee Engagement
6 Ways To Make Your Job Description Page Work Harder For You
Hiring Specialty Nurses Checklist
Group Of Young Business People With Smart Phones
Winning the talent game by tapping into todays
Streamline your talent acquisition
Giving Candidates the Experience They Expect
Recruitment Marketing To Millennials
The State of Recruitment Marketing 2018
Toward a More Positive Prognosis for Quality
The future of brand
hard to fill hiring in healthcare
Group of multi ethnic executives discussing during a meeting
Little girl gives army mom a big hug
Programmatic Media Guide
Programmatic Cheatsheet
Personalizing the Candidate Experience
Conquering the Challenges of Quality Hiring in Healthcare
Seasonal Hiring Tech for Success
3 ways to win quality talent
Image of nurse, healthcare facility
Are Your and Your Candidates on the Same Page?
Group of multi ethnic executives discussing during a meeting. Business man and woman sitting around table at office and smiling.
Activate Your Employer Brand with Advocacy
The CandEs Shop Talk Podcast
Talent marketing trends
Shot of two colleagues shaking hands during a meeting at work
leap ahead
5 tips for evolving employer branding
Programmatic Media Guide
Seasonal Hiring Success Pro Tips
Target and Win the Talent you need
The Candidate Experience - Redefined
Man sitting in coffee shop and using phone
Influencing the Candidate Experience with the Power of Programmatic

Related News

5 HR Tech Trends You Can’t Ignore

Symphony Talent Acquires SmashFly Technologies

Symphony Talent Intensifies Market Position To Provide The Most Comprehensive Talent Experience Solution In The Industry
Gunnar Kiene

ST Names Chief Creative Officer

SYMPHONY TALENT APPOINTS HAVAS, SAPIENTRAZORFISH VETERAN AS ITS…
Case Study
IDC
New Clients
New Omnichannel Messaging Features
Renown Health
First Full-Path Analytics
Full-Path Analytics Tool
CandEs Gold Sponsor
ERE Recruiting Conference
Road near hils
Las Vegas
EBrandCon San Diego
Miami
Scottsdale
Austin
Meet Us at HR tech 2018
Chicago
ERE San Diego
San Diego
Washington DC
Dallas, Texas
Mastering Key Consumer Marketing Tactics
The Business Case for Employee Engagement
The Business Case for Employee Engagement
The Business Case for Employee Engagement
The Business Case for Employee Engagement
Mission to Hire Smart
The Business Case for Employee Engagement
Mission to Hire Smart
The Business Case for Employee Engagement
Help your CEO Drive Digital Transformation
What Is Automated Programmatic Media
The Business Case for Employee Engagement
6 Ways To Make Your Job Description Page Work Harder For You
Hiring Specialty Nurses Checklist
Group Of Young Business People With Smart Phones
Winning the talent game by tapping into todays
Streamline your talent acquisition
Giving Candidates the Experience They Expect
Recruitment Marketing To Millennials
The State of Recruitment Marketing 2018
Toward a More Positive Prognosis for Quality
The future of brand
hard to fill hiring in healthcare
Group of multi ethnic executives discussing during a meeting
Little girl gives army mom a big hug
Programmatic Media Guide
Programmatic Cheatsheet
Personalizing the Candidate Experience
Conquering the Challenges of Quality Hiring in Healthcare
Seasonal Hiring Tech for Success
3 ways to win quality talent
Image of nurse, healthcare facility
Are Your and Your Candidates on the Same Page?
Group of multi ethnic executives discussing during a meeting. Business man and woman sitting around table at office and smiling.
Activate Your Employer Brand with Advocacy
The CandEs Shop Talk Podcast
Talent marketing trends
Shot of two colleagues shaking hands during a meeting at work
leap ahead
5 tips for evolving employer branding
Programmatic Media Guide
Seasonal Hiring Success Pro Tips
Target and Win the Talent you need
The Candidate Experience - Redefined
Man sitting in coffee shop and using phone
Influencing the Candidate Experience with the Power of Programmatic