When Ecolab enlisted M-Cloud®,programmatic media platform, hiring campaigns were based on automatic criteria, while clearing the way for completely flexible media buying and a single invoice to simplify payment and budgeting. Now, Ecolab has transparency into analytics at the job level. Its site is automatically optimized on a per campaign basis, and apples to apples comparisons are automatically applied on a weekly basis. That transparency enables Ecolab’s hiring team to make informed decisions. It also better positions the company to hire for hard-to-fill, high-turnover roles, such as pest service specialists, sales and service roles, field technicians, engineering, ongoing supply chain needs and truck drivers. Meanwhile, campaigns that were designed to reach, educate and convert targeted audiences to sign up in Ecolab’s Talent Network are seeing notable results. Ecolab’s social followers are growing at a rate of 40% per month, and they’ve generated two million impressions worldwide. Plus, the company has seen a 25% increase in Talent Network sign-ups. Soon, drip campaigns and microsites will further support hiring and name recognition efforts as well.