Symphony Talent Intensifies Market Position To Provide The Most Comprehensive Talent Experience Solution In The Industry
NEW YORK, November 4, 2019 – Symphony Talent, a global leader in Employer Brand and Candidate Experience solutions, announced today that it has acquired SmashFly Technologies, the industry leader in enterprise recruitment marketing and candidate relationship management (CRM) technology.
The acquisition combines Symphony Talent’s award-winning creative and employer brand services and talent marketing technology with SmashFly’s recruitment marketing technology to provide talent acquisition teams with the most strategic and comprehensive suite of solutions on the market. Together, the companies will be uniquely positioned to execute on their shared vision for transforming the future of talent and employee experience.
Founded in 2007, SmashFly was one of the first recruitment marketing and CRM platforms in the recruiting space and has played an integral role in the growth of the recruitment marketing category. Together, Symphony Talent and SmashFly support nearly 750 customers across the globe. More than one-third of SmashFly’s customer base is in the Fortune 500. Combined with the 30+ large enterprise brands supported by Symphony Talent, the expanded company is positioned for increased success and growth with large, global enterprises. Symphony Talent excels with clients in healthcare, retail, FMCG, tech and high-volume hiring, as well as the mid-market; SmashFly complements those strengths by bringing success with financial services, professional services, manufacturing and technology clients.
“SmashFly is a longstanding industry trailblazer with an exceptionally strong brand and product perception in the market,” commented Symphony Talent President and CEO Roopesh Nair. “Through this acquisition, we have an immense opportunity to diversify our customer base, grow our global presence, and strengthen our market leadership by uniting the best solutions and creative minds in the industry.”
“We have an exciting path ahead to innovate where it matters most to customers,” said SmashFly’s Chief Customer Officer Ted Ruscitti. “With expanded offerings between Symphony Talent and SmashFly, we’ll be able to better answer the needs of our customers today. Plus, with more resources and a strategic focus on innovation, we’ll be able to better guide our customers on what’s next in talent experience.”
“Symphony Talent has continued to strengthen its deep functionality in career sites, candidate journey, and candidate communication. It has differentiated itself in a competitive market with an innovative product, global capabilities, and strong services,” said Madeline Laurano, founder of Aptitude Research. “The addition of SmashFly’s CRM and internal mobility solutions to the portfolio creates a powerful force to be reckoned with in the talent acquisition industry.”
The acquisition also extends the breadth of the combined company’s global footprint with operations in Belfast and Bangalore, alongside their current full-service European headquarters in London.
Symphony Talent continues to capitalize on its strength in the market with this acquisition, following recent wins in the 2019 MarCom Awards, 2019 Recruitment Marketing Awards, 2019 Employer Brand Management Awards, 2018 Human Resource Executive’s Top HR Product, in addition to being named the Most Innovative Recruitment Advertising Agency by TATech Recruiting Service Innovation (ReSis) Awards.
The transaction closed on November 1, 2019, and financial terms were not disclosed. Moelis & Company was the exclusive financial advisor to SmashFly on the transaction.
About Symphony Talent
Symphony Talent is a global leader in Employer Brand and Candidate Experience solutions for some of the world’s leading brands. Combining award-winning creative and marketing technology, Symphony Talent transforms employer brands to deliver world-class experiences for candidates, employees and recruiters. For more information, visit: www.symphonytalent.com or follow us on Twitter, @SymphonyTalent_.
About SmashFly Technologies
SmashFly Technologies is a global recruitment marketing and candidate relationship management (CRM) technology provider. One-third of the company’s customers are part of the Fortune 500 and its platform has users in 69 countries worldwide. Powered by intelligent automation and AI, SmashFly’s platform combines CRM, career site, event, and internal mobility solutions to help talent acquisition teams discover, market, and create careers across the talent lifecycle from intern to retirement. To learn more about SmashFly, visit www.smashfly.com and follow us on Twitter @SmashFly.
SYMPHONY TALENT APPOINTS HAVAS, SAPIENTRAZORFISH VETERAN AS ITS CHIEF CREATIVE OFFICER FOR US OPERATIONS
The appointment of Gunnar Kiene strengthens the organization’s commitment to bring together creative, technology, data and strategy to power dynamic employer brand transformations and experiences
NEW YORK, N.Y., October 28, 2019 – Symphony Talent, a global leader in Employer Brand and Candidate Experience solutions, today announced it has named Gunnar Kiene as Chief Creative Officer for the organization’s US operations. In his new role, Kiene will be responsible for helping to set the creative vision for the organization and will oversee innovation, engagement and the creative direction for Symphony Talent’s roster of clients. He will also be leading Symphony Talent’s overall product experience. This appointment drives Symphony Talent’s key differentiator as a leader in creativity and technology and amplifies its competitive advantage in the market.
“Symphony Talent is challenging the industry and redefining how technology and creativity should be brought together to help talent leaders amplify their brand,” said Roopesh Nair, President and CEO, Symphony Talent. “Gunnar’s passion to embed design with purpose and value adds another dimension to our ability to create more personalized and meaningful experiences and solidifies our position as the lead innovator in the market.”
According to Nair, the digital era has accelerated and radically changed candidate experiences. “The candidate experience is the new battleground for talent acquisition and Symphony Talent is leading the charge. Brands, especially in the US, need a renewed focus on bold creative expression to transform their employer brands and candidate experiences. Gunnar’s digital leadership, coupled with our award-winning creative and data-driven technology, is the game-changer that will revolutionize the recruitment marketing industry.”
Kiene joins Symphony Talent with more than 20 years of experience in design and advertising. Previously, Kiene was the Executive Creative Director at Havas where he reinforced design thinking while leading a multidisciplinary team across design, UX and copy. Before that, Kiene led the New York Creative department at SapientRazorfish where he helped triple the size of the business, working across accounts such as MasterCard, Lufthansa, Target and Verizon. He also helped stand up their product innovation practice which laid the foundation for many of his projects including Marcel, the new employee enablement and engagement platform of the Publicis Groupe. Kiene began his career with agencies R/GA and AtmosphereBBDO and most recently served as Executive Creative Director for Gunnar Kiene Consulting.
“Symphony Talent’s ability to pair its storied employer branding expertise with its leading technology to help clients successfully navigate brand transformation demonstrates it unrivaled leadership in the industry,” said Kiene. “After meeting with Roopesh and the Symphony Talent team, I immediately knew our visions of combining strategy, creative and innovation were aligned. I could not be more excited to collaborate with Symphony Talent’s global teams to deliver exceptional brand transformations and experiences to our clients.”
SYMPHONY TALENT SHOWCASES EMPLOYER BRAND TRANSFORMATIONS
Case Studies Highlight Client Success Stories
NEW YORK, April 25, 2019 – Symphony Talent, a leading Talent Marketing solutions provider, today unveiled a selection of case studies highlighting successful transformations and campaigns of its global client base. The case studies showcase the organization’s collaboration with clients to build, activate and manage their employer brands and enhance their candidate and recruiter experience while leveraging Symphony Talent’s award-winning creative and technology solutions.
“We are proud to deliver on our promise with measurable value for our clients,” said Roopesh Nair, President and CEO, Symphony Talent. “These case studies are strong examples of how our creative agency, Hodes, and our talent marketing technology, XCloud®, are helping brands win top talent through seamless, personalized experiences for recruiters, candidates and employees.”
“It’s so exciting to show the breadth of our expertise utilized across such a wide variety of our awesome client partnerships as well as so many different industries,” added Simon Phillips, Hodes/Symphony Talent Managing Director. “Our team is inspired by the challenges we’re helping our clients solve through the tremendous impact of our brand, creative and tech solutions.”
Symphony Talent’s most recent case studies feature the stories of the following clients:
SYMPHONY TALENT RECOGNIZED FOR
ROBUST TALENT MARKETING TECHNOLOGY
Named a Major Player in IDC MarketScape Vendor Assessment
NEW YORK, April 29 – Symphony Talent, a leading Talent Marketing solutions provider, was recently recognized as a “Major Player” in three IDC MarketScape reports on Talent Acquisition software.* This is the second consecutive placement in the Major Players category in the IDC MarketScape.
The IDC MarketScapes analyzed and evaluated providers supporting applicant tracking systems.
“From Hodes’ industry-leading recruitment marketing and branding services to XCloud®’s data-driven media optimization capabilities, Symphony Talent’s extended suite of talent acquisition solutions is one of the most robust in the market,” said Kyle Lagunas, Research Manager for Emerging Trends and Technologies at IDC. “Their ability to take client or industry feedback and turn ideas into product is unparalleled in this space.”
Symphony Talent’s momentum and expansion of its global reach and product footprint is fueled by its collaboration with Google Cloud Talent Solution, integration capabilities with the industry’s enterprise Applicant Tracking Systems (ATS), including Workday, Taleo, Infor Talent Science (Lawson), and Kenexa, as well as industry award recognitions for Symphony Talent’s creative and employer brand transformations for its clients, product innovation and leadership.
“We believe our consecutive recognition by IDC MarketScape validates our data-driven strategy and that brands can continue to rely on Symphony Talent to optimize their employer brand and personalize their candidate, employee and recruiter journeys,” said Roopesh Nair, President and CEO, Symphony Talent. “We will persistently challenge ourselves to meet the digitally transforming expectations of our clients and talent as we pursue future innovations and partnerships.”
About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.
IDC MarketScape: Worldwide and US Modern Talent Acquisition Suites for Large Enterprise 2019 Vendor Assessment (Doc # US45016419, April 2019).
IDC MarketScape: Worldwide and US Modern Talent Acquisition Suites for Medium Enterprise 2019 Vendor Assessment (Doc # US45018519, April 2019).
IDC MarketScape: Worldwide and US Modern Talent Acquisition Suites for SMB Enterprise 2019 Vendor Assessment (Doc # US45020719, April 2019).
IDC MarketScape: Worldwide Modern Talent Acquisition Systems 2017 Vendor Assessment (Doc # US41542217, September 2017)
SYMPHONY TALENT ADDS NEW CLIENTS TO DIVERSE ROSTER
Leading Companies Enhance Employer Brands, Candidate and Recruiter Experience with Symphony Talent’s Creative and Technology Solutions
NEW YORK, May 1, 2019 – Symphony Talent, a leading Talent Marketing solutions provider, today announced the addition of more than 10 new clients during the first quarter of 2019. The new additions continue the momentum experienced in recent quarters as customers continue to select Symphony Talent for their employer branding and talent marketing initiatives.
“Our continued growth is demonstrated by the increasing demand to leverage creative fueled by talent marketing technology,” said Roopesh Nair, president and CEO, Symphony Talent, “Global brands are seeing the value in providing a richer, more personalized experience to more effectively engage candidates.”
Recent global client roster additions include: ArcelorMittal, Weir Group, Rockwell Automation, La Senza, Micron, Extended Stay America, Drybar, SmartCare and Ward Trucking. These signings, the organization’s expanded relationships with existing clients, and continued solutions innovation have fueled Symphony Talent’s 2019 successful start.
“Our new clients are all excellent examples of brands who are seeking a strategic partner for both brand, creative and tech solutions to help activate and manage their employer brand,” noted Hodes/Symphony Talent European Managing Director, Simon Phillips. “The depth of our team’s unique capabilities and innovative solutions can help them bring their talent marketing stories to life.”
SYMPHONY TALENT ACCELERATES EXPERIENCE CLOUD TALENT MARKETING WITH OMNICHANNEL MESSAGING LAUNCH
NEW YORK, June 19, 2019 – Symphony Talent, a leading talent marketing solutions provider, today announced the availability of messaging features within its Experience Cloud (XCLOUD®) platform to empower brands’ conversational engagement with candidates and employees.
Recognizing the need to communicate with talent in the channel of their preference, and that messaging has become the preferred form of consumer communication, the addition of messaging conversational engagement optimizes multiple recruiting channels and further enhances the talent marketing automation suite within Symphony Talent’s Experience Cloud.
Recruiters and Hiring Managers are now able to communicate with external and internal candidates in a simple, fast and effective way through a unified interface that tracks all engagements within XCLOUD®. The new feature includes SMS mobile messaging, Facebook, Whatsapp, and Slack. Candidates will have the choice to communicate with brands based on the channel they most prefer.
“With low unemployment rates and rising candidate expectations, talent leaders now need to improve the delivery and quality of the candidate experience to more effectively engage candidates,” said Roopesh Nair, CEO and President of Symphony Talent. “The addition of the messaging feature in our omnichannel talent marketing approach eliminates disjointed experiences through siloed channels and reaches candidates on their preferred platforms. Our clients are equipped to deliver personalized candidate experiences across digital and offline channels to build and nurture relationships faster to produce higher engagement and increase conversions.”
Symphony Talent’s Experience Cloud leverages AI and machine learning technology to enable brands to market to the right talent at the right time and by the means they prefer. Additional omnichannel marketing automation features within Experience Cloud include: Automated Job Alerts, Email Marketing, Chatbot and Messenger Apps and Candidate Journey Management. Symphony Talent’s omnichannel solution also includes career websites, offline hiring events, campus events, microsites, digital media (via media optimization platform), and digital billboards.
“Personalization is no longer optional for brands, it’s crucial,” noted Nair. “The features we have added to our Experience Cloud suite continue to optimize and deliver contextually personalized experiences to help brands reach today’s digitally-native candidates and employees on their preferred communication channels.”
SYMPHONY TALENT CLIENT WINS BEST IN SOCIAL MEDIA
Renown Health Recognized by the Reno-Tahoe American Marketing Association
NEW YORK, August 7, 2019 – Renown Health, Nevada’s most comprehensive and integrated healthcare network, has won the prestigious ACE Award for Best in Social Media by the Reno-Tahoe American Marketing Association. Renown Health is a long-time, valued client of Symphony Talent, a leading talent marketing solutions provider and creative agency for employers.
The Reno-Tahoe American Marketing Association’s ACE Awards recognize and celebrate marketing excellence within the Northern Nevada community.
Renown won the esteemed Best in Social Media Award for its 2018 social campaign to increase awareness of Renown Health as an employer brand of choice, to encourage engagement with the brand and to increase the conversion of candidates to hires. The campaign featured key hiring personas including nurses, providers and Information Technology.
“I am so proud of all of the accomplishments that this social campaign has yielded for Renown including visibility, sharing great employee stories, and the ability to help attract amazing Talent,” said Michelle Sanchez-Bickley, Chief Human Resource Officer for Renown Health. “I am appreciative of the partnership with Symphony Talent we have in order to collaborate for great outcomes.”
“This award is a testament to the great strategic and creative work from our team, and the true partnership we have with Renown to bring it to life,” noted Symphony Talent’s Content Marketing Strategist, Lynnette Bellin.
About Symphony Talent:
Symphony Talent is redefining how brands and talent connect by applying data-driven consumer marketing best practices to talent marketing. Symphony Talent is the only talent marketing solutions provider that combines award-winning creative (Hodes) and award-winning marketing technology (Experience Cloud) to deliver seamless, personalized experiences for candidates, employees, and recruiters. Companies such as Renown Health, Chili’s, UCLA Health, Mars, Sky, Unilever, and UnitedHealth Group rely on Symphony Talent to power their employer branding, employer reputation, and talent acquisition efforts. For more information, visit: www.symphonytalent.com or follow us on Twitter, @SymphonyTalent_.
About Renown Health:
Renown Health is a locally governed and locally owned, not-for-profit integrated healthcare network serving Nevada, Lake Tahoe and northeast California. Renown is one of the region’s largest employers with a workforce of more than 7,000. It comprises three acute care hospitals, a children’s hospital, a rehabilitation hospital, the area’s most comprehensive medical group and urgent care network, and the region’s largest and only locally owned not-for-profit insurance company, Hometown Health. Renown Health’s commitment has extended beyond traditional health care to include community health and well-being. For more information, visit www.renown.org and follow Dr. Tony Slonim on Twitter @RenownCEOTonyMD.
SYMPHONY TALENT LAUNCHES INDUSTRY’S FIRST FULL-PATH ANALYTICS
Experience Cloud Platform Tracks All Talent Marketing Touchpoints To Provide A Complete View Of The Entire Candidate Journey
NEW YORK, June 26, 2019 – Symphony Talent, a leading talent marketing solutions provider, today announced the standard availability of an analytics tool in its Experience Cloud platform which provides a holistic view of all touchpoints in the candidate journey. The influencers report credits all of the marketing funnel touchpoints that have had an impact on each application and hire, giving a full path view from first interaction through to hire.
Utilizing a proprietary data management platform, Symphony Talent is able to store and analyze unprecedented quantities of talent marketing data covering all candidate touchpoints in one data set including paid ads, social, conversational messaging, organic search exposure and all aspects of the careers website experience. With this data, talent leaders have complete visibility into candidate behavior, which Experience Cloud then uses for intelligent and automatic optimization and candidate experience enhancement.
Building upon Symphony Talent’s omnichannel talent marketing focus, this leading-edge analytics tool tracks a full 90-day conversion window, rather than the industry standard 30 days. Additionally, the tool moves beyond last click data and reports on both drivers and influencers to provide insights on everything that is influencing each candidate.
The analytics tool provides talent marketers with a valuable window into earlier-in-funnel tactics that are typically not always visible in a limited last-click type of system. Understanding that the reasoning behind touchpoints is to reach qualified candidates before they’re actively applying for jobs, Symphony Talent developed this tool so that sponsored branded profile pages, pre-roll video ads, mobile and desktop banner ads, and social engagement, can all be seen, measured and used to drive enhanced candidate experiences and ultimately better hires.
“Today’s digital transformation has revolutionized the candidate journey. It has forever changed how, when, and where employer brands engage with candidates,” said Symphony Talent’s EVP, Products and Solutions, Ajay Kutty. “In order to optimize the candidate journey, talent leaders first need to actually understand everything that influences brand engagement, then create personalized and consistent experiences at every touchpoint.”
Candidates are exposed to over 20 recruitment marketing messages on average. If talent marketers are only looking at the last click prior to a candidate application, they are making decisions without 95 percent of the relevant information.
“By analyzing the full candidate journey and identifying what is working, what gaps need to be addressed, where to modify spend and select the right channels, brands can discover more efficient paths to conversion and hire,” noted Sean Quigley, Head of Media Symphony Talent. “They can then guide more candidates along the most fruitful paths, improving the candidate experience while maximizing the impact of their limited recruitment marketing dollars.”
By utilizing full path data, Symphony Talent’s clients have seen more hires being made from paid sources, reducing the overall cost per hire and time to fill. Clients have experienced a reduction of nearly 50 percent in cost per hire as they drive more and better quality candidates into the job openings that matter most.
Experience Cloud Platform Now Captures All Touchpoints That Are Not Automatically Tagged
NEW YORK, July 24, 2019 – Symphony Talent today announced an enhancement to its recently launched full-path analytics tool within its Experience Cloud platform. The enhanced capability expands coverage to include the measurement of touchpoints in the candidate journey that are not automatically tagged within the programmatic tool including internal emails, employee referral program, billboards, events, print ads, radio ads and social posts.
This enhancement builds upon Symphony Talent’s full-path analytics tool that covers all programmatic candidate touchpoints including paid ads, conversational messaging, organic search exposure and all aspects of the career website experience. With this new tagging capability, the Experience Cloud platform provides a holistic view of all touchpoints in the candidate journey by attributing both the drivers and influencers that are impacting candidate engagement.
“The addition of the new tagging structure empowers our clients to track the complete candidate journey to understand the effectiveness of their talent marketing tactics at a granular level,” said Sean Quigley, Head of Media Symphony Talent. “This level of data is critical for talent acquisition leaders to further optimize their media spend and transform their analytics into actionable insights that strengthen and personalize the candidate experience and drive conversions.”
Brands will be able to capture, track and credit the performance of all drivers through Symphony Talent’s exclusive influencer report. Talent acquisition teams will now achieve comprehensive, full-path insights of their talent marketing efforts, regardless of the medium, from first interaction through to hire.
According to Quigley, who was named the 2018 Innovator/Business Leader by the TATech Recruiting Service Innovation (ReSIs) Awards, one beta customer leveraging this capability generated over 2,000 tracking tags. In this example, a large healthcare system in the Northeast was able to track nearly 900,000 impressions, 270,000 clicks, over 70,000 applications, and more than 1,300 hires during the first two quarters of 2019. All of these data points extend beyond the automatically-tagged programmatic media channels of job ads, search ads, and programmatic brand ads. As a result, the talent acquisition team was able to track and report the full impact of their talent marketing strategy.
Some things can be left to chance. Your recruitment marketing strategy isn’t one of them.
It’s important to have a plan — specifically an agile, strategic, omnichannel talent marketing plan, leveraging programmatic media — that streamlines and simplifies your efforts while effectively allocating your budget to high-performing tactics. At its core, strategic media planning helps drive candidates into the funnel — including candidates that aren’t ready to make an immediate decision and need nurturing over time.
Behind that sound strategy? Technology. Definitely technology.
Programmatic marketing uses analytics and machine learning to serve ads to your target audiences. It also optimizes the ad buying process automatically and in real-time which leads to high-cost efficiency and requires minimum manual tweaks and monitoring. This technology helps you target the right people in the right way, at the right time. It empowers you with relevant data that can be applied to your career website experience. It also lends a laser focus when remarketing to right-fit talent, including in niche markets. Remember that not only does media empower you to access passive leads — it also complements and supports your outbound efforts, provided your audience is familiar with, and receptive to, your employer brand.
1. Programmatic media helps you be agile
Every brand is different and therefore requires a custom approach and the ability to pivot in response to changing business needs — whether that is on a yearly, quarterly, or even daily basis. You may need to dial up or down aspects of your plan at different times of the year, and you may need to adjust your strategy on the fly. When that strategy is backed by nimble programmatic technology, you can effortlessly, successfully pivot your approach.
2. Programmatic media helps get the word out
Say, for example, there aren’t enough candidates for a job or there’s a limited talent pool for the jobs you’re trying to fill. Maybe you’re experiencing high volume hiring needs or have experienced an influx of quick quits. You may even need quality hires for a specialty skill set. As long as your foundation is a solidified, compelling employer brand — and the technology to convey it — you can get your message out. You can let your target job-seekers know they should work for you — and express why. Technology puts your brand message work — in the right places, at the right time, and in the right way.
3. Programmatic media helps you chart successes — and failures
Technology lets you track what you’re spending on media and know-how successful it is. Then, it automatically optimizes your campaigns based on performance and goals in real-time. Without the power of analytics, you’re unable to track your spend, and you can’t identify whether or not it makes sense. That leads to end-of-year chaos; a lack of budget for necessary efforts; and the failure to adequately attract, engage, and nurture the talent you need.
Fortunately, there’s no reason to run around like your head is on fire. You can calmly, methodically tackle your media strategy this year with great results. You can bring talent into your experience, nurture them through to hire, and free up recruiters to build relationships one-on-one. Since recruiters are not marketers and shouldn’t be expected to be, it’s time to let a tech-powered media strategy do the heavy lifting. Let it adjust your spend as the market and circumstances dictate. And let it nurture quality candidates so you can focus on tasks at hand.