SYMPHONY TALENT LAUNCHES INDUSTRY’S FIRST FULL-PATH ANALYTICS
Experience Cloud Platform Tracks All Talent Marketing Touchpoints To Provide A Complete View Of The Entire Candidate Journey
NEW YORK, June 26, 2019 – Symphony Talent, a leading talent marketing solutions provider, today announced the standard availability of an analytics tool in its Experience Cloud platform which provides a holistic view of all touchpoints in the candidate journey. The influencers report credits all of the marketing funnel touchpoints that have had an impact on each application and hire, giving a full path view from first interaction through to hire.
Utilizing a proprietary data management platform, Symphony Talent is able to store and analyze unprecedented quantities of talent marketing data covering all candidate touchpoints in one data set including paid ads, social, conversational messaging, organic search exposure and all aspects of the careers website experience. With this data, talent leaders have complete visibility into candidate behavior, which Experience Cloud then uses for intelligent and automatic optimization and candidate experience enhancement.
Building upon Symphony Talent’s omnichannel talent marketing focus, this leading-edge analytics tool tracks a full 90-day conversion window, rather than the industry standard 30 days. Additionally, the tool moves beyond last click data and reports on both drivers and influencers to provide insights on everything that is influencing each candidate.
The analytics tool provides talent marketers with a valuable window into earlier-in-funnel tactics that are typically not always visible in a limited last-click type of system. Understanding that the reasoning behind touchpoints is to reach qualified candidates before they’re actively applying for jobs, Symphony Talent developed this tool so that sponsored branded profile pages, pre-roll video ads, mobile and desktop banner ads, and social engagement, can all be seen, measured and used to drive enhanced candidate experiences and ultimately better hires.
“Today’s digital transformation has revolutionized the candidate journey. It has forever changed how, when, and where employer brands engage with candidates,” said Symphony Talent’s EVP, Products and Solutions, Ajay Kutty. “In order to optimize the candidate journey, talent leaders first need to actually understand everything that influences brand engagement, then create personalized and consistent experiences at every touchpoint.”
Candidates are exposed to over 20 recruitment marketing messages on average. If talent marketers are only looking at the last click prior to a candidate application, they are making decisions without 95 percent of the relevant information.
“By analyzing the full candidate journey and identifying what is working, what gaps need to be addressed, where to modify spend and select the right channels, brands can discover more efficient paths to conversion and hire,” noted Sean Quigley, Head of Media Symphony Talent. “They can then guide more candidates along the most fruitful paths, improving the candidate experience while maximizing the impact of their limited recruitment marketing dollars.”
By utilizing full path data, Symphony Talent’s clients have seen more hires being made from paid sources, reducing the overall cost per hire and time to fill. Clients have experienced a reduction of nearly 50 percent in cost per hire as they drive more and better quality candidates into the job openings that matter most.
Experience Cloud Platform Now Captures All Touchpoints That Are Not Automatically Tagged
NEW YORK, July 24, 2019 – Symphony Talent today announced an enhancement to its recently launched full-path analytics tool within its Experience Cloud platform. The enhanced capability expands coverage to include the measurement of touchpoints in the candidate journey that are not automatically tagged within the programmatic tool including internal emails, employee referral program, billboards, events, print ads, radio ads and social posts.
This enhancement builds upon Symphony Talent’s full-path analytics tool that covers all programmatic candidate touchpoints including paid ads, conversational messaging, organic search exposure and all aspects of the career website experience. With this new tagging capability, the Experience Cloud platform provides a holistic view of all touchpoints in the candidate journey by attributing both the drivers and influencers that are impacting candidate engagement.
“The addition of the new tagging structure empowers our clients to track the complete candidate journey to understand the effectiveness of their talent marketing tactics at a granular level,” said Sean Quigley, Head of Media Symphony Talent. “This level of data is critical for talent acquisition leaders to further optimize their media spend and transform their analytics into actionable insights that strengthen and personalize the candidate experience and drive conversions.”
Brands will be able to capture, track and credit the performance of all drivers through Symphony Talent’s exclusive influencer report. Talent acquisition teams will now achieve comprehensive, full-path insights of their talent marketing efforts, regardless of the medium, from first interaction through to hire.
According to Quigley, who was named the 2018 Innovator/Business Leader by the TATech Recruiting Service Innovation (ReSIs) Awards, one beta customer leveraging this capability generated over 2,000 tracking tags. In this example, a large healthcare system in the Northeast was able to track nearly 900,000 impressions, 270,000 clicks, over 70,000 applications, and more than 1,300 hires during the first two quarters of 2019. All of these data points extend beyond the automatically-tagged programmatic media channels of job ads, search ads, and programmatic brand ads. As a result, the talent acquisition team was able to track and report the full impact of their talent marketing strategy.
Some things can be left to chance. Your recruitment marketing strategy isn’t one of them.
It’s important to have a plan — specifically an agile, strategic, omnichannel talent marketing plan, leveraging programmatic media — that streamlines and simplifies your efforts while effectively allocating your budget to high-performing tactics. At its core, strategic media planning helps drive candidates into the funnel — including candidates that aren’t ready to make an immediate decision and need nurturing over time.
Behind that sound strategy? Technology. Definitely technology.
Programmatic marketing uses analytics and machine learning to serve ads to your target audiences. It also optimizes the ad buying process automatically and in real-time which leads to high-cost efficiency and requires minimum manual tweaks and monitoring. This technology helps you target the right people in the right way, at the right time. It empowers you with relevant data that can be applied to your career website experience. It also lends a laser focus when remarketing to right-fit talent, including in niche markets. Remember that not only does media empower you to access passive leads — it also complements and supports your outbound efforts, provided your audience is familiar with, and receptive to, your employer brand.
1. Programmatic media helps you be agile
Every brand is different and therefore requires a custom approach and the ability to pivot in response to changing business needs — whether that is on a yearly, quarterly, or even daily basis. You may need to dial up or down aspects of your plan at different times of the year, and you may need to adjust your strategy on the fly. When that strategy is backed by nimble programmatic technology, you can effortlessly, successfully pivot your approach.
2. Programmatic media helps get the word out
Say, for example, there aren’t enough candidates for a job or there’s a limited talent pool for the jobs you’re trying to fill. Maybe you’re experiencing high volume hiring needs or have experienced an influx of quick quits. You may even need quality hires for a specialty skill set. As long as your foundation is a solidified, compelling employer brand — and the technology to convey it — you can get your message out. You can let your target job-seekers know they should work for you — and express why. Technology puts your brand message work — in the right places, at the right time, and in the right way.
3. Programmatic media helps you chart successes — and failures
Technology lets you track what you’re spending on media and know-how successful it is. Then, it automatically optimizes your campaigns based on performance and goals in real-time. Without the power of analytics, you’re unable to track your spend, and you can’t identify whether or not it makes sense. That leads to end-of-year chaos; a lack of budget for necessary efforts; and the failure to adequately attract, engage, and nurture the talent you need.
Fortunately, there’s no reason to run around like your head is on fire. You can calmly, methodically tackle your media strategy this year with great results. You can bring talent into your experience, nurture them through to hire, and free up recruiters to build relationships one-on-one. Since recruiters are not marketers and shouldn’t be expected to be, it’s time to let a tech-powered media strategy do the heavy lifting. Let it adjust your spend as the market and circumstances dictate. And let it nurture quality candidates so you can focus on tasks at hand.
Symphony Talent Supports 2019 Talent Board Candidate Experience Awards as North American Gold Sponsor
Candidate Experience Awards Recognizes Organizations That Deliver Exceptional Candidate Experience
SAN FRANCISCO, Sept. 24, 2019 — Talent Board, a non-profit organization focused on the elevation and promotion of a quality candidate experience, today announced Symphony Talent, a leading Employer Brand and Candidate Experience solutions provider enabling brands and talent to connect better, has become a North American Gold sponsor for this year’s 2019 Candidate Experience (CandE) Awards global benchmark research program.
“Symphony Talent has done a great job evangelizing a better candidate experience by ensuring it’s part of their platform and services,” said Kevin Grossman, Talent Board president and board member. “It’s been a pleasure hearing their customer success stories and we’re delighted to welcome them back as a Gold sponsor of the 2019 CandE Awards.”
The annual Talent Board recruiting and candidate experience benchmarking and awards program offer employers in North America; Europe, the Middle East and Africa (EMEA); Asia-Pacific (APAC); and now for the first time Latin America, a risk-free and confidential opportunity to learn how their organization’s candidate experience practices compare to those of their peers and obtain feedback from their candidates, while gaining insight into the latest tools and strategies for optimizing the recruiting process.
The largest study of its kind, the Talent Board benchmark research program has evaluated responses from hundreds of global employers each year and nearly 1 million job seekers since 2011. To qualify, each company has to commit to a statistically significant candidate response, and the proportion of respondents not hired also had to exceed a set standard. Registration for the 2019 CandE program is now open.
“The CandE research program provides vital insights – from the candidates themselves,” said Gina Alioto, Symphony Talent’s Senior Marketing Director. “It’s a critical time for talent leaders to exceed expectations at every touchpoint and drive experiential talent marketing to engage candidates. We are grateful for the Talent Board’s contributions to advancing candidate research as it aligns with Symphony Talent’s mission to transform employer brands and deliver world-class candidate and employee experiences.”
Additional information about the 2019 Talent Board Candidate Experience Awards Benchmark Research Program can be accessed at: https://www.thetalentboard.org/cande-awards/how-to-register/
HR and recruiting leaders and their teams can also attend the 2019 North American Talent Board CandE Symposium and Awards Gala on October 14 in Washington DC: http://nam.cande-events.org/
About Talent Board
Talent Board is a non-profit organization focused on the elevation and promotion of a quality candidate experience. The organization, Candidate Experience (CandE) Awards program and its sponsors are dedicated to recognizing the candidate experience offered by companies throughout the entire recruitment cycle and to forever changing the manner in which job candidates are treated. The CandE Awards also serve as a benchmarking program to raise awareness of the benefits of a positive candidate experience and highlight the processes, methodologies and technology that can enhance the recruiting experience as demonstrated by the winning organizations. More information can be accessed at https://www.thetalentboard.org.
Company to Showcase Solutions to Deliver Candidate Experience Transformations
NEW YORK, September 30, – Symphony Talent, a global leader in Employer Brand and Candidate Experience solutions, today announced that the company will participate in the ERE Recruiting Conference taking place on October 14 – 16 at the Marriott Wardman Park in Washington, DC.
The ERE Recruiting Conference is the largest independent, community-led event with an agenda that exclusively features industry-leading speakers devoted to helping attendees grow, prosper, and excel in today’s candidate-driven job market.
This year’s conference is being held in conjunction with the Talent Board’s 2019 North American Candidate Experience Symposium & Awards Gala on October 14. Symphony Talent is proudly supporting the 2019 Candidate Experience (CandE) Awards global benchmark research program as a Gold sponsor.
“We’re looking forward to another great ERE event and the opportunity to help talent leaders transform their employer brands and candidate experiences,” said Gina Alioto, Symphony Talent’s Senior Marketing Director. “Through the combination of our award-winning creative and recruitment marketing solutions, we empower brands to deliver a richer, more personalized experience to more effectively engage candidates.”
ERE attendees are invited to schedule a meeting with the Symphony Talent team and visit Booth 516 to learn more about how the organization delivers world-class experiences for candidates, employees and recruiters.