Some things can be left to chance. Your recruitment marketing strategy isn’t one of them.
It’s important to have a plan — specifically an agile, strategic, omnichannel talent marketing plan, leveraging programmatic media — that streamlines and simplifies your efforts while effectively allocating your budget to high-performing tactics. At its core, strategic media planning helps drive candidates into the funnel — including candidates that aren’t ready to make an immediate decision and need nurturing over time.
Behind that sound strategy? Technology. Definitely technology.
Programmatic marketing uses analytics and machine learning to serve ads to your target audiences. It also optimizes the ad buying process automatically and in real-time which leads to high-cost efficiency and requires minimum manual tweaks and monitoring. This technology helps you target the right people in the right way, at the right time. It empowers you with relevant data that can be applied to your career website experience. It also lends a laser focus when remarketing to right-fit talent, including in niche markets. Remember that not only does media empower you to access passive leads — it also complements and supports your outbound efforts, provided your audience is familiar with, and receptive to, your employer brand.
1. Programmatic media helps you be agile
Every brand is different and therefore requires a custom approach and the ability to pivot in response to changing business needs — whether that is on a yearly, quarterly, or even daily basis. You may need to dial up or down aspects of your plan at different times of the year, and you may need to adjust your strategy on the fly. When that strategy is backed by nimble programmatic technology, you can effortlessly, successfully pivot your approach.
2. Programmatic media helps get the word out
Say, for example, there aren’t enough candidates for a job or there’s a limited talent pool for the jobs you’re trying to fill. Maybe you’re experiencing high volume hiring needs or have experienced an influx of quick quits. You may even need quality hires for a specialty skill set. As long as your foundation is a solidified, compelling employer brand — and the technology to convey it — you can get your message out. You can let your target job-seekers know they should work for you — and express why. Technology puts your brand message work — in the right places, at the right time, and in the right way.
3. Programmatic media helps you chart successes — and failures
Technology lets you track what you’re spending on media and know-how successful it is. Then, it automatically optimizes your campaigns based on performance and goals in real-time. Without the power of analytics, you’re unable to track your spend, and you can’t identify whether or not it makes sense. That leads to end-of-year chaos; a lack of budget for necessary efforts; and the failure to adequately attract, engage, and nurture the talent you need.
Fortunately, there’s no reason to run around like your head is on fire. You can calmly, methodically tackle your media strategy this year with great results. You can bring talent into your experience, nurture them through to hire, and free up recruiters to build relationships one-on-one. Since recruiters are not marketers and shouldn’t be expected to be, it’s time to let a tech-powered media strategy do the heavy lifting. Let it adjust your spend as the market and circumstances dictate. And let it nurture quality candidates so you can focus on tasks at hand.
Symphony Talent Supports 2019 Talent Board Candidate Experience Awards as North American Gold Sponsor
Candidate Experience Awards Recognizes Organizations That Deliver Exceptional Candidate Experience
SAN FRANCISCO, Sept. 24, 2019 — Talent Board, a non-profit organization focused on the elevation and promotion of a quality candidate experience, today announced Symphony Talent, a leading Employer Brand and Candidate Experience solutions provider enabling brands and talent to connect better, has become a North American Gold sponsor for this year’s 2019 Candidate Experience (CandE) Awards global benchmark research program.
“Symphony Talent has done a great job evangelizing a better candidate experience by ensuring it’s part of their platform and services,” said Kevin Grossman, Talent Board president and board member. “It’s been a pleasure hearing their customer success stories and we’re delighted to welcome them back as a Gold sponsor of the 2019 CandE Awards.”
The annual Talent Board recruiting and candidate experience benchmarking and awards program offer employers in North America; Europe, the Middle East and Africa (EMEA); Asia-Pacific (APAC); and now for the first time Latin America, a risk-free and confidential opportunity to learn how their organization’s candidate experience practices compare to those of their peers and obtain feedback from their candidates, while gaining insight into the latest tools and strategies for optimizing the recruiting process.
The largest study of its kind, the Talent Board benchmark research program has evaluated responses from hundreds of global employers each year and nearly 1 million job seekers since 2011. To qualify, each company has to commit to a statistically significant candidate response, and the proportion of respondents not hired also had to exceed a set standard. Registration for the 2019 CandE program is now open.
“The CandE research program provides vital insights – from the candidates themselves,” said Gina Alioto, Symphony Talent’s Senior Marketing Director. “It’s a critical time for talent leaders to exceed expectations at every touchpoint and drive experiential talent marketing to engage candidates. We are grateful for the Talent Board’s contributions to advancing candidate research as it aligns with Symphony Talent’s mission to transform employer brands and deliver world-class candidate and employee experiences.”
Additional information about the 2019 Talent Board Candidate Experience Awards Benchmark Research Program can be accessed at: https://www.thetalentboard.org/cande-awards/how-to-register/
HR and recruiting leaders and their teams can also attend the 2019 North American Talent Board CandE Symposium and Awards Gala on October 14 in Washington DC: http://nam.cande-events.org/
About Talent Board
Talent Board is a non-profit organization focused on the elevation and promotion of a quality candidate experience. The organization, Candidate Experience (CandE) Awards program and its sponsors are dedicated to recognizing the candidate experience offered by companies throughout the entire recruitment cycle and to forever changing the manner in which job candidates are treated. The CandE Awards also serve as a benchmarking program to raise awareness of the benefits of a positive candidate experience and highlight the processes, methodologies and technology that can enhance the recruiting experience as demonstrated by the winning organizations. More information can be accessed at https://www.thetalentboard.org.
Company to Showcase Solutions to Deliver Candidate Experience Transformations
NEW YORK, September 30, – Symphony Talent, a global leader in Employer Brand and Candidate Experience solutions, today announced that the company will participate in the ERE Recruiting Conference taking place on October 14 – 16 at the Marriott Wardman Park in Washington, DC.
The ERE Recruiting Conference is the largest independent, community-led event with an agenda that exclusively features industry-leading speakers devoted to helping attendees grow, prosper, and excel in today’s candidate-driven job market.
This year’s conference is being held in conjunction with the Talent Board’s 2019 North American Candidate Experience Symposium & Awards Gala on October 14. Symphony Talent is proudly supporting the 2019 Candidate Experience (CandE) Awards global benchmark research program as a Gold sponsor.
“We’re looking forward to another great ERE event and the opportunity to help talent leaders transform their employer brands and candidate experiences,” said Gina Alioto, Symphony Talent’s Senior Marketing Director. “Through the combination of our award-winning creative and recruitment marketing solutions, we empower brands to deliver a richer, more personalized experience to more effectively engage candidates.”
ERE attendees are invited to schedule a meeting with the Symphony Talent team and visit Booth 516 to learn more about how the organization delivers world-class experiences for candidates, employees and recruiters.