ST Enhances Full-Path Analytics Tool

Experience Cloud Platform Now Captures All Touchpoints That Are Not Automatically Tagged

NEW YORK, July 24, 2019Symphony Talent today announced an enhancement to its recently launched full-path analytics tool within its Experience Cloud platform. The enhanced capability expands coverage to include the measurement of touchpoints in the candidate journey that are not automatically tagged within the programmatic tool including internal emails, employee referral program, billboards, events, print ads, radio ads and social posts. 

This enhancement builds upon Symphony Talent’s full-path analytics tool that covers all programmatic candidate touchpoints including paid ads, conversational messaging, organic search exposure and all aspects of the career website experience. With this new tagging capability, the Experience Cloud platform provides a holistic view of all touchpoints in the candidate journey by attributing both the drivers and influencers that are impacting candidate engagement. 

“The addition of the new tagging structure empowers our clients to track the complete candidate journey to understand the effectiveness of their talent marketing tactics at a granular level,” said Sean Quigley, Head of Media Symphony Talent. “This level of data is critical for talent acquisition leaders to further optimize their media spend and transform their analytics into actionable insights that strengthen and personalize the candidate experience and drive conversions.” 

Brands will be able to capture, track and credit the performance of all drivers through Symphony Talent’s exclusive influencer report. Talent acquisition teams will now achieve comprehensive, full-path insights of their talent marketing efforts, regardless of the medium, from first interaction through to hire.

According to Quigley, who was named the 2018 Innovator/Business Leader by the TATech Recruiting Service Innovation (ReSIs) Awards, one beta customer leveraging this capability generated over 2,000 tracking tags. In this example, a large healthcare system in the Northeast was able to track nearly 900,000 impressions, 270,000 clicks, over 70,000 applications, and more than 1,300 hires during the first two quarters of 2019. All of these data points extend beyond the automatically-tagged programmatic media channels of job ads, search ads, and programmatic brand ads. As a result, the talent acquisition team was able to track and report the full impact of their talent marketing strategy.