Creative provides the inspiration, wow factor and messaging. Technology delivers it when, where and how your candidates want to engage with it.
A powerful employer brand can separate a first-rate candidate experience from a forgettable one.
It’s more than just a slick look or clever slogan. A well thought out employer brand expresses your organisation’s unique story and gives people a reason to want to be part of it. It’s honest, authentic and offers a clear give and get – showing both current and future employees what they should be prepared to bring to the table, and what they’ll receive in return.
For decades, we’ve been helping organisations of all sizes, in all industries, to amplify and leverage the power of their employer brands. So whether you need to start from the beginning with EVP development, establish a powerful people proposition or bring your existing employer brand in line with today’s candidate and employee expectations, you can count on us to deliver.
Engage great candidates with relevant, personalised experiences
Your careers website sits at the very heart of the candidate experience. To make sure you stand out for all the right reasons, every element needs to work together – both fluidly and consistently.
With our extensive expertise in website building and activation on your side, your site will be more than just beautiful. It will be an immersive, personalised candidate experience – the result of meticulous research, careful planning, on-brand writing and responsive design. And on top of that, it will leverage AI and machine learning to seamlessly deliver the information your candidates most want to hear about.
Build visibility and impact with your core audiences
Even the very best employer brand is only effective if it can flex seamlessly across a range of different channels, audiences and touchpoints to suit your evolving needs.
That’s where thoughtful, insight-led campaigns come in. So if you want to establish awareness of your employer brand, attract a specific audience, build your organisation’s visibility outside your core markets – or do something else entirely – we’re here to help.
Give your audience the content they want
Content rules. So if you’re going to genuinely engage your audience, it’s important to talk about the things they’re interested in. We’ll do more than come to you with an insightful content plan that really speaks to your audience – we’ll also develop content they can’t get enough of and push it out through the channels where they’re most likely to immerse themselves in it.
Reach your audience where they spend their time online
Used strategically, social media is an effective way to market directly to both active and passive jobseekers. And it’s something we’re really good at. From LinkedIn, Facebook and Twitter to Instagram, TikTok, Snapchat and beyond – you name the channel, we’ll manage it.
Built a great team? Keep them engaged, motivated and aligned
We believe that the employees already inside your business should be just as engaged, inspired and informed as the candidates outside it. So if you’re looking for a film to guide your people through a major change, a campaign to drum up support for a new initiative or clever communications that do something else entirely, we can help.
But our internal expertise doesn’t end there. As well as being the face of your brand, we realise your employees also make incredible candidates. Our Talent Acquisition technology and solutions extend the candidate experience far beyond day one – turning employees into advocates and creating a talent pool you can promote from within.
Attract stronger candidates and reduce attrition with a reinvigorated message
Authenticity matters. If your existing employer brand isn’t in sync with the reality of your workplace, it can be jarring – for current employees as well as future ones. But how do you know if what you’re saying is accurate?
Our expertise in EVP validation and development means we can put it to the test – validating your brand with real talent and identifying opportunities to deliver credible messages that resonate with the very best candidates. That, plus our experience in primary and secondary research and proven omnichannel expertise, means we can deliver the engagement you need to stay competitive.
Symphony Talent automates tasks for efficiency and empowers teams for action with our talent marketing platform, SmashFlyX.
Take a look at how we’ve brought the candidate experience and brand story to life for some of the world’s most forward-thinking organisations.
We’re a team. Together, we’ll ensure every post, campaign and creative strategy is goal-aligned and driven to succeed.
Our alliance with Symphony Talent provides a powerful platform with maximum flexibility, focus and budget efficiency to digitally transform our recruitment efforts. The result is a sophisticated media strategy that empowers us to hire quality candidates, faster and at scale across our franchises as we’ve never seen before.
From industry-leading recruitment marketing and branding services to Experience Cloud’s data-driven media optimization capabilities, Symphony Talent’s extended suite of talent acquisition solutions is one of the most robust in the market.
The product differentiates itself because of its simplicity and ease of use. While other ATS solutions are prioritizing the candidate experience, Symphony Talent has invested equally in the recruiter’s experience. It feels more like a consumer product than a corporate talent acquisition solution and AI is built into every stage of the process.
Our National Signing Day campaign was so successful because we activated our employer brand seamlessly across all channels and then brought the campaign to life in our stores.
Symphony Talent’s ability to take client or industry feedback and turn ideas into product is unparalleled in this space
