Initially, Regis followed a traditional hiring model, using an ATS system and recruiters. By all accounts, the model, like so many other retail talent acquisition models were underperforming. Jacob Kramer was hired as the Associate Vice President of Talent Acquisition due to his in-depth experience and vision, which involved shifting Regis’s talent acquisition model to a high-performing, data-driven, digitalized solution. Kramer partnered with Symphony Talent, enlisting XCloud® as part of its new, sophisticated recruiting model. Kramer’s approach involved a recruiter-less, data-driven, solution. Targeting passive, licensed individuals at a high volume, it provides a single source of hiring for all of brands, while producing quality candidates at numbers not previously seen. Additionally, Symphony Talent designed and built the Regis Career Website to house all corporate and franchise jobs. It features built-in lead capture capabilities, along with a highly targeted media optimization strategy. The automation, smart spend, programmatic media and artificial intelligence-based solution completely automated the pipeline and recruiting process. This allowed hiring managers to do what they do best: close the deal and provide an over-the-top candidate experience.