A Message from our CEO on COVID-19

To the talent acquisition and HR community:

A lot has changed in the last few weeks — and it’s been an emotional time for all of us. 

Like many of you, I tend to use my job as a comfort zone. It’s something I can lean on when my life is unsteady; something I can rely on when everything else feels uncertain. Routine can be calming and reassuring. But as the world continues to shift due to the coronavirus (COVID-19), I stand by this: the work we do is nothing without our health and each other.

I am always a person first and a CEO second. Now more than ever, my thoughts and attention are focused on the wellbeing of the people I care about — my family, friends, employees, and community … including you. It’s why we’ve made the decision as a company to recommend our employees work from home indefinitely and adhere to the advised best practices of sanitation and social distancing

Social distancing — that’s a newly popular term I’d never heard of until recently. While its importance is paramount, I know we will still find safe ways to stay connected in these challenging times. We need each other more than ever. 

In the coming days, I hope you’re able to find some semblance of normalcy and routine to keep you on course. Stay safe and be smart. I’m confident that all our businesses, and the world at large, will get through this. Together.

All my best,

Roopesh

Roopesh Nair

CEO, Symphony Talent 

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2020 Recruitment Marketing Benchmark Research Spotlights Adoption Trends From Five Years of Fortune 500 Talent Experience Data

Symphony Talent and SmashFly reveal that recruitment marketing strategies have matured since 2015, but struggle to capitalize on nurture, personalization and automation

NEW YORK, March 5, 2020Symphony Talent, the global leader in employer brand services and candidate experience technology, and SmashFly, the pioneering recruitment marketing and CRM platform, today shared the findings of its fifth annual Recruitment Marketing Benchmarks Report on the Fortune 500 that analyzes more than 20,000 data points on 33 recruitment marketing criteria and external business metrics. Inaugurated in 2015, the report has tracked the development and trends of recruitment marketing as a discipline amongst the nation’s most successful companies. 

While Fortune 500 employers have increasingly built up their employer brands, employee storytelling and talent network opt ins over the last five years, how they utilize content and technology to nurture and personalize experiences at scale has remained quite stagnant.

The companies’ research found:

  • More than half of the Fortune 500 still don’t provide any way for talent to express interest other than forcing them to apply, although companies that offer a talent network are up from 27% in 2015 to 43% in 2019. 
  • The presence of a talent network does not ensure employers deliver on their promise to candidates or properly utilize CRM capabilities; just 10% of companies with a talent network or job alerts use automated emails to remind talent to complete a started application. 
  • Further, of the Fortune 500 that offer a talent network, 47% never send a single communication after the confirmation email, creating a second black hole in the CRM. 

But there is good news yet amongst the best of the best talent acquisition organizations: pioneering companies – those that earned an “A” grade – have increased fivefold since 2015, from just 3% in 2015 to 16% in 2019. And those companies shine in critical areas of competitive advantage: 84% of “A” companies send at least monthly communication to their talent networks and are 6x more likely to utilize personalized content and/or videos on job pages. 

Shannon Taylor, director of talent acquisition at Republic Services, an A-scoring company that took the top spot in the business services sector, shared, “No one wants to feel left out. It’s our duty to create a sense of belonging and help candidates envision careers, not just jobs. Our talent network is a way to welcome them, encourage them to engage with our brand, and ultimately, alleviate that ‘FOMO’ feeling with consistent communication.” 

All 500 companies are graded on a scale from A (Pioneering) to F (Lagging); this year, Symphony Talent and SmashFly created the Recruitment Marketing Pioneer (RM Pioneer) Award, given to the 79 companies that earned an A in 2019. The report highlights best practices and strategies of specific RM Pioneers like Republic Services, among others. 

“Our research always brings very telling findings to the forefront; this year, while technology continues to rapidly develop in our industry, most employers simply aren’t adopting critical strategies within career site, CRM or conversational engagement,” said Elyse Mayer, SmashFly’s vice president of marketing and lead researcher for the report. “What’s promising are the true pioneers who have only gotten more intentional and masterful in their recruitment marketing and talent experience over five years; other talent acquisition and business leaders should be inspired, and perhaps a little propelled, by what they’re accomplishing.” 

The original research is conducted over four months every year and continues to examine data year over year for trends and growth. To hear Elyse Mayer and Shannon Taylor discuss the report findings and RM Pioneer strategies in depth, join the live webinar on Tuesday, March 24. 

You can also download the full report and methodology here.

More About Symphony Talent
Symphony Talent is a global leader in employer brand and candidate experience solutions for some of the world’s leading brands. Combining award-winning creative and marketing technology, Symphony Talent offers the most strategic and comprehensive suite of solutions on the market, transforming employer brands to deliver world-class experiences for candidates, employees and recruiters. For more information, visit www.symphonytalent.com and follow us on Twitter @SymphonyTalent_.

More About SmashFly Technologies
Acquired by Symphony Talent in 2019, the award-winning software company serves more than 100 customers, including 25 of the Fortune 500. Powered by AI, SmashFly’s enterprise platform combines CRM, career site, events and analytics solutions to create a smarter, seamless experience for talent – and your team. For more information, visit www.smashfly.com and follow us on Twitter @SmashFly.

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Enhanced SmashFly Career Site Solution Emphasises Dynamic Personalisation to Help Talent Screen In and Out for Better Fit

NEW YORK, February 27, 2020Symphony Talent announced today that SmashFly, the leading enterprise recruitment marketing and candidate relationship management (CRM) platform, has expanded its career site solution with enhanced job descriptions, blogging, and dynamic content personalisation. The new functionality empowers talent acquisition teams with scalable storytelling to automate a uniquely personalised, employer brand-driven experience throughout the career site, from homepage all the way to job descriptions. 

Whether an employer receives thousands of applicants per requisition or hires for niche roles with unique responsibilities, it’s increasingly critical to give talent the opportunity to screen themselves in – and out – to not only the right jobs, but also the right companies. Companies identified as innovating recruitment marketing organisations in the companies’ soon-to-be-released annual Fortune 500 Recruitment Marketing Benchmarks Report are 4x more likely to utilise a talent blog for storytelling than lagging organisations and almost 5x more likely to include content or video on job description pages. 

With both talent experience and recruiter experience at the forefront, SmashFly’s upgraded career site solution includes:

  • Dynamic Personalisation: With dynamic content personalisation, the career site can deliver targeted, relevant content – from videos, images and employee stories to events, jobs and career paths – based on the visitor’s persona, location and/or site behavior in real-time. For example, if a candidate searches for “hospitality” jobs on the career site, on their next visit they’ll see imagery, headlines, content, employee stories, etc. relevant to the hospitality industry and careers. If the platform determines potential interest in other industries or locations, it will intuitively serve up that content as well. 
  • Blog: Native to the content management system (CMS), talent acquisition teams can now build a talent-facing blog within the career site no integration with external blogs or systems required. Recruiters and recruitment marketers now have an additional tool at their fingertips to communicate their employer brand and stories in a blog format, with live preview and SEO optimisation capabilities built in. 
  • Enhanced Job Descriptions: Many candidates’ career site visits start on the job description page; it’s the first (and sometimes only) opportunity employers have to authentically represent and communicate their brand and the job to generate interest and conversion. Enhanced job descriptions allow talent to toggle through relevant job and culture content without having to leave the job description page, enabling a more seamless experience and supporting their understanding of the specific job and current employees, leading to a more qualified decision to apply. 

“With so many choices and channels, we have an immense responsibility to support our customers and the market in redefining and developing new ways for talent to interact with employers,said Ajay Kutty, Chief Product Officer, Symphony Talent and SmashFly. “Our combined engineering team prioritised building this functionality into SmashFly, as we’ve seen how personalisation and scalable storytelling on Symphony Talent’s career site solution have helped our customers bring to life their employer brands and jobs and streamline quality conversion.” 

The SmashFly Career Sites enhancements come just three months after its acquisition by Symphony Talent and are now supported by Symphony Talent’s award-winning employer brand creative services. The combined organization is fueled by an expanded, global engineering team that brings accelerated time to market and collective, award-winning career site innovation and excellence. 

More About Symphony Talent
Symphony Talent is a global leader in employer brand and candidate experience solutions for some of the world’s leading brands. Combining award-winning creative and marketing technology, Symphony Talent offers the most strategic and comprehensive suite of solutions on the market, transforming employer brands to deliver world-class experiences for candidates, employees and recruiters. For more information, visit www.symphonytalent.com and follow us on Twitter @SymphonyT_EU

More About SmashFly Technologies
Acquired by Symphony Talent in 2019, the award-winning software company serves more than 100 customers, including 25 of the Fortune 500. Powered by AI, SmashFly’s enterprise platform combines CRM, career site, events and analytics solutions to create a smarter, seamless experience for talent – and your team. For more information, visit www.smashfly.com and follow us on Twitter @SmashFly.

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Symphony Talent and SmashFly Continue Collaborative Momentum With Return of Transform 2020 Recruitment Marketing Conference

Former chief Obama speechwriter Sarah Hurwitz and leading veterans’ advocate Jake Wood to keynote; Tim Sackett will emcee

NEW YORK, February 6, 2020 Symphony Talent, a global leader in employer brand services and candidate experience technology, and SmashFly Technologies, the pioneering recruitment marketing and CRM platform, today announced the return of the Transform Recruitment Marketing Conference in Boston, June 3-4. After Symphony Talent’s acquisition of SmashFly in November 2019, the combined company will co-host the industry event, amplifying its vision to help global enterprises transform the talent experience. 

Inaugurated in 2016 as the first-ever recruitment marketing conference, Transform will unite 250 of talent acquisition’s most daring and influential thinkers to focus on how to “Form the Future” of recruitment marketing. The agenda will dive deep into business, recruiting, talent and personal transformation, led by keynotes Sarah Hurwitz, Michelle Obama’s former chief speechwriter, and Jake Wood, former Marine, winner of the 2018 Pat Tillman Award for Courage, and CEO of Team Rubicon, a non-profit that hires veterans to deliver disaster relief around the globe. Other initial speakers include Elaine Orler, founder and CEO of TalentFunction; Chris Kneeland, cofounder and chief content officer of The Gathering of Cult Brands; and Torin Ellis, industry-respected diversity strategist. 

“Transform’s growth as an event, a community and a movement has been critical to advance the discipline of recruitment marketing; it brings together the people who have been thinking differently about candidate and talent experience for years, but never had a ‘home,’” said Roopesh Nair, CEO of Symphony Talent. “I’m incredibly excited to propel this conference with our combined forces, giving the industry’s trailblazers a platform to share their stories and expertise.” Nair will kick off the conference with the opening keynote on June 3. 

Last year’s event at The Revere Hotel in Boston saw 200 attendees in-person and 2,500 live stream registrants across six continents. 2019 emcee Tim Sackett, president of HRU Technical Resources, will return to the mainstage in 2020. 

“It’s incredible to see a newly-created conference become so memorable and impactful, and it’s why I keep coming back,” said Sackett. “Practitioners attend for the first-class speakers, usable content and tons of real time to connect with the people who do what they do. They leave feeling more energized and inspired to think and act bigger.” 

Marquee sponsors currently include Altru, Appcast, SparcStart, Stories Incorporated, Ultimate, and ZipRecruiter. More details regarding additional speakers, sponsors and the full agenda are forthcoming.

Registration is now open: Use code PRWIN for 10% off early bird pricing. 

More About Symphony Talent

Symphony Talent is a global leader in Employer Brand and Candidate Experience solutions for some of the world’s leading brands. Combining award-winning creative and marketing technology, Symphony Talent offers the most strategic and comprehensive suite of solutions on the market, transforming employer brands to deliver world-class experiences for candidates, employees and recruiters. For more information, visit www.symphonytalent.com and follow us on Twitter @SymphonyTalent_

More About SmashFly Technologies

Acquired by Symphony Talent in 2019, the award-winning software company serves more than 100 customers, including 25 of the Fortune 500. Powered by AI, SmashFly’s enterprise platform combines CRM, career site, events and analytics solutions to create a smarter, seamless experience for talent – and your team. For more information, visit www.smashfly.com and follow us on Twitter @SmashFly.

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Symphony Talent to Unveil Immersive Candidate Journey Exhibit as Executive Sponsor of Inaugural Talent Acquisition Week 2020

The Exhibit is First-of-its-Kind at the Conference

SAN FRANCISCO, Jan. 15, 2020 — On January 28-30, 2020, the popular Social Recruiting Strategies Conference (SRSC), Employer Branding Strategies Conference (EBSC), and Talent Sourcing Strategies Summit converge under one roof at GSMI’s Talent Acquisition Week (TA Week). A 3-in-1 ticket provides attendees with all-access, allowing for the most comprehensive conference experience and endless networking opportunities with the brightest in the industry. TA Week will be hosted in the heart of San Francisco, at Mission Bay Conference Center at UCSF.

As the executive sponsor of the conference, Symphony Talent plans to unveil its “Moments That Matter” exhibit at TA Week as the first experiential exhibit where talent leaders can walk through the candidate experience. The exhibit features over 100 data points and quotes from industry experts and practitioners, research on Fortune 500 brands, direct access to eight free eBooks and reports, and seven subject matter experts.

“There isn’t a more critical time in talent marketing than now to take a careful look at your candidate experience. Our exhibit both encourages and enables talent leaders to do precisely that – considering all of the physical and digital touchpoints of today’s candidate journey,” said Roopesh Nair, CEO, Symphony Talent. “We’re thrilled to partner with TA Week, and to bring to light insights and data from our billions of candidate touchpoints tracked each year.”

Symphony Talent, which recently acquired SmashFly, will join the impressive conference floor to offer #TA_Week attendees access to its cutting-edge employer branding services and candidate experience solutions.

Leading talent acquisition practitioners converge at this 3-in-1 event to share best practices, tools, case studies and metrics for recruiting success in the candidate-centric market. Attendees and speakers will share experiences in how to effectively leverage an integrated talent acquisition strategy – unlocking the power of personalization and automation with technology and employer brand to find the best candidates, all while staying true to the human element of the process.

“Symphony Talent’s presence as our Executive Sponsor will offer our attendees and speakers an undeniably unique experience. They are redefining how employers and talent connect with programmatic media & employer branding solutions. Come check them out at the Exhibit and AfterGlow party – you won’t want to miss what they have in store for #TA_Week!” –  Kara Mignanelli, TAW Executive Director, GSMI

Featured speakers include:

  • Sara Erickson, Sr. Recruitment Marketing Specialist, Ecolab
  • Aaron Kraljev, Head of Talent & Employer Brand, Fisher Investments
  • Arthur Matuszewski, VP, Talent Acquisition, Better Mortgage
  • Chloé Rada, Director of Talent Administration, Technology & Branding, Sodexo
  • Alex Murray, Manager, Marketing and Communication, Futureforce, Salesforce
  • Bryan Chaney, Director, Employer Brand and Talent Attraction, Indeed

Exhibition space is sold out; however, for other sponsorship opportunities, contact Kelly Hara at kelly.hara@gsmiweb.com or call 888.409.4418.

A limited number of press passes are available to credentialed members of the media. Contact Kathryn Quant at kathryn@gsmiweb.com.

Attendee registration can be completed online or by calling 888.409.4418. Use code SYMPHONYTALENT for 15% off registration.

Connect with us on Facebook, Twitter, and LinkedIn and follow #TA_Week.

About GSMI

GSMI is a leader in executive education, creating conferences that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders. Based in San Diego, California, with a footprint in over 100 countries, GSMI has reached over 92% of Fortune 500 companies and was named one of San Diego’s Top 100 Emerging Companies 2012-2017

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SYMPHONY TALENT APPOINTS NEW JOINT CHIEF CREATIVE OFFICERS TO STRENGTHEN ITS EUROPEAN OPERATIONS

Ben Harlow and Will Jeffreys join from AIA/TMP Worldwide, bringing 30+ years of employer brand and creative strategy experience with more than 80 industry-recognised awards

LONDON, UK., January 6, 2020Symphony Talent (previously known as Hodes in Europe), a global leader in award-winning creative, employer brand services and talent marketing technology, today announced Ben Harlow and Will Jeffreys as Joint Chief Creative Officers for the organisation’s European operations. In their new roles, Harlow and Jeffreys will further elevate the organisation’s well-respected creative reputation and lead the European creative direction, innovation and unparalleled team for Symphony Talent’s roster of clients. This appointment, which also follows the recent acquisition of SmashFly Technologies, will expand Symphony Talent’s continued vision to lead creative, strategy and technological innovation in the employer brand and talent acquisition space. 

“Symphony Talent is challenging the industry and focussing on how to bring together creativity and technology to help talent leaders truly amplify their employer brands,” said Simon Phillips, Managing Director, EU, Symphony Talent. “Ben and Will bring a track record of applying leading-edge creative thinking across channels, platforms and experiences adding another dimension to our ability to create more personalised and meaningful experiences, and solidifies our position as the leading innovator in the market.”

Phillips goes on to say, “Employer brands need constant management, and in this competitive talent market, bold creative expression is key to differentiating, not only to attract, but also retain the best people. In addition, candidate experiences simply can’t be compromised. Ben and Will’s creative and digital design leadership — coupled with our award-winning creative and data-driven technology — is the game-changer that will help our clients create leading employer brands others look to.” 

Harlow and Jeffreys join Symphony Talent with more than 30 years of experience between them in creative and employer branding. Most recently, Harlow and Jeffreys have been creative directors at AIA Worldwide (TMP Worldwide’s EMEA operation) working across accounts such as Thales, M&S, Accenture, Primark and Three. During their tenure, they’ve contributed to over 80 industry-recognised awards thanks to  some of the most innovative creative thinking in the industry across the past decade. 

“Symphony Talent’s vision to combine its strategic and creative expertise with its leading career site and candidate relationship management (CRM) technology to help clients successfully navigate employer brand transformation demonstrates its unrivalled leadership in the industry, and I can’t wait to start playing a part in building something for the future,” said Jeffreys. 

Harlow added, “From the moment I met with Simon and the Symphony Talent team, I immediately knew our visions were aligned. In addition, the highly-skilled team has already delivered some amazing work for some really exciting clients. I could not be more excited at the prospect of collaborating with Symphony Talent’s global teams to deliver exceptional brand transformations and experiences for our clients.”

Roopesh Nair, CEO & President, Symphony Talent concluded, “This represents another major milestone in our growth. To have such well-respected creative talent joining Simon and the team in Europe means we will deliver even stronger solutions for our clients across the globe.”

About Symphony Talent
Symphony Talent is a global leader in Employer Brand and Candidate Experience solutions for some of the world’s leading brands. Combining award-winning creative and marketing technology, Symphony Talent offers the most strategic and comprehensive suite of solutions on the market, transforming employer brands to deliver world-class experiences for candidates, employees and recruiters. For more information, visit www.symphonytalent.com, or follow us on Twitter, @SymphonyT_EU. 

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Symphony Talent Honored With Prestigious Industry Award Wins

NEW YORK and LONDON, November 13, 2019 – Symphony Talent, a global leader in Employer Brand and Candidate Experience solutions, announced today it collected nine industry awards for inspiring work created for multiple clients across a broad range of forms and platforms.  

Hodes, part of Symphony Talent, received the coveted Campaign of the Year for an interactive brand experience created on behalf of client, Nexans at the 2019 Recruitment Marketing Awards. The digital campaign was designed to build the client’s reputation among potential employees and build pride among existing employees. The organization also received honors for the top Print Collateral which was the backbone to an internal campaign for its client Mars.  

“Being named Campaign of the Year, honored for a well-executed Print campaign and shortlisted in a number of other categories is a testament to the breadth and quality of the work we are doing for clients,” commented Hodes/Symphony Talent European Managing Director, Simon Phillips. “I could not be prouder of our team and congratulate them for their outstanding work and also want to thank all of our fantastic clients for the trust they put in our partnership.” 

Symphony Talent also earned accolades from the Association of Marketing and Communication Professionals (AMCP) in receiving seven 2019 MarCom Awards. The honors included one Platinum, three Gold and three Honorable Mention level awards for excellence in strategic communications, integrated marketing, and digital design.  

“These recognitions reinforce our commitment to our clients to continually provide strategic and creative work that delivers exceptional results,” noted Gunnar Kiene, Chief Creative Officer, US. “Getting recognized by the industry and our peers is a tremendous achievement that reflects the strength of our team, the quality of our work and our trusted partnerships with our clients.” 

The RMA and MarCom awards follow other recognitions for Symphony Talent including the 2019 Employer Brand Management Awards, 2018 Human Resource Executive’s Top HR Product, in addition to being named the Most Innovative Recruitment Advertising Agency by TATech Recruiting Service Innovation (ReSis) Awards

About Recruitment Marketing Awards

Since 1980, the Recruitment Marketing Awards continue to provide reward and recognition for excellence and professionalism in recruitment marketing and talent management.

About MarCom Awards

MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. 

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Symphony Talent Acquires SmashFly Technologies

Symphony Talent Acquires SmashFly Technologies

Symphony Talent Intensifies Market Position To Provide The Most Comprehensive Talent Experience Solution In The Industry

NEW YORK, November 4, 2019Symphony Talent, a global leader in Employer Brand and Candidate Experience solutions, announced today that it has acquired SmashFly Technologies, the industry leader in enterprise recruitment marketing and candidate relationship management (CRM) technology. 

The acquisition combines Symphony Talent’s award-winning creative and employer brand services and talent marketing technology with SmashFly’s recruitment marketing technology to provide talent acquisition teams with the most strategic and comprehensive suite of solutions on the market. Together, the companies will be uniquely positioned to execute on their shared vision for transforming the future of talent and employee experience. 

Founded in 2007, SmashFly was one of the first recruitment marketing and CRM platforms in the recruiting space and has played an integral role in the growth of the recruitment marketing category. Together, Symphony Talent and SmashFly support nearly 750 customers across the globe. More than one-third of SmashFly’s customer base is in the Fortune 500. Combined with the 30+ large enterprise brands supported by Symphony Talent, the expanded company is positioned for increased success and growth with large, global enterprises. Symphony Talent excels with clients in healthcare, retail, FMCG, tech and high-volume hiring, as well as the mid-market; SmashFly complements those strengths by bringing success with financial services, professional services, manufacturing and technology clients. 

“SmashFly is a longstanding industry trailblazer with an exceptionally strong brand and product perception in the market,” commented Symphony Talent President and CEO Roopesh Nair. “Through this acquisition, we have an immense opportunity to diversify our customer base, grow our global presence, and strengthen our market leadership by uniting the best solutions and creative minds in the industry.”

“We have an exciting path ahead to innovate where it matters most to customers,” said SmashFly’s Chief Customer Officer Ted Ruscitti. “With expanded offerings between Symphony Talent and SmashFly, we’ll be able to better answer the needs of our customers today. Plus, with more resources and a strategic focus on innovation, we’ll be able to better guide our customers on what’s next in talent experience.” 

“Symphony Talent has continued to strengthen its deep functionality in career sites, candidate journey, and candidate communication. It has differentiated itself in a competitive market with an innovative product, global capabilities, and strong services,” said Madeline Laurano, founder of Aptitude Research. “The addition of SmashFly’s CRM and internal mobility solutions to the portfolio creates a powerful force to be reckoned with in the talent acquisition industry.”  

The acquisition also extends the breadth of the combined company’s global footprint with operations in Belfast and Bangalore, alongside their current full-service European headquarters in London.

Symphony Talent continues to capitalize on its strength in the market with this acquisition, following recent wins in the 2019 MarCom Awards, 2019 Recruitment Marketing Awards, 2019 Employer Brand Management Awards, 2018 Human Resource Executive’s Top HR Product, in addition to being named the Most Innovative Recruitment Advertising Agency by TATech Recruiting Service Innovation (ReSis) Awards

The transaction closed on November 1, 2019, and financial terms were not disclosed. Moelis & Company was the exclusive financial advisor to SmashFly on the transaction.  

About Symphony Talent

Symphony Talent is a global leader in Employer Brand and Candidate Experience solutions for some of the world’s leading brands. Combining award-winning creative and marketing technology, Symphony Talent transforms employer brands to deliver world-class experiences for candidates, employees and recruiters. For more information, visit: www.symphonytalent.com or follow us on Twitter, @SymphonyTalent_.

About SmashFly Technologies

SmashFly Technologies is a global recruitment marketing and candidate relationship management (CRM) technology provider. One-third of the company’s customers are part of the Fortune 500 and its platform has users in 69 countries worldwide. Powered by intelligent automation and AI, SmashFly’s platform combines CRM, career site, event, and internal mobility solutions to help talent acquisition teams discover, market, and create careers across the talent lifecycle from intern to retirement. To learn more about SmashFly, visit www.smashfly.com and follow us on Twitter @SmashFly.

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Gunnar Kiene

ST Names Chief Creative Officer

SYMPHONY TALENT APPOINTS HAVAS, SAPIENTRAZORFISH VETERAN AS ITS CHIEF CREATIVE OFFICER FOR US OPERATIONS

The appointment of Gunnar Kiene strengthens the organization’s commitment to bring together creative, technology, data and strategy to power dynamic employer brand transformations and experiences

NEW YORK, N.Y.,  October 28, 2019Symphony Talent, a global leader in Employer Brand and Candidate Experience solutions, today announced it has named Gunnar Kiene as Chief Creative Officer for the organization’s US operations. In his new role, Kiene will be responsible for helping to set the creative vision for the organization and will oversee innovation, engagement and the creative direction for Symphony Talent’s roster of clients. He will also be leading Symphony Talent’s overall product experience. This appointment drives Symphony Talent’s key differentiator as a leader in creativity and technology and amplifies its competitive advantage in the market.   

“Symphony Talent is challenging the industry and redefining how technology and creativity should be brought together to help talent leaders amplify their brand,” said Roopesh Nair, President and CEO, Symphony Talent. “Gunnar’s passion to embed design with purpose and value adds another dimension to our ability to create more personalized and meaningful  experiences and solidifies our position as the lead innovator in the market.”

According to Nair, the digital era has accelerated and radically changed candidate experiences.  “The candidate experience is the new battleground for talent acquisition and Symphony Talent is leading the charge. Brands, especially in the US, need a renewed focus on bold creative expression to transform their employer brands and candidate experiences. Gunnar’s digital leadership, coupled with our award-winning creative and data-driven technology, is the game-changer that will revolutionize the recruitment marketing industry.”

Kiene joins Symphony Talent with more than 20 years of experience in design and advertising. Previously, Kiene was the Executive Creative Director at Havas where he reinforced design thinking while leading a multidisciplinary team across design, UX and copy. Before that, Kiene led the New York Creative department at SapientRazorfish where he helped triple the size of the business, working across accounts such as MasterCard, Lufthansa, Target and Verizon. He also helped stand up their product innovation practice which laid the foundation for many of his projects including Marcel, the new employee enablement and engagement platform of the Publicis Groupe. Kiene began his career with agencies R/GA and AtmosphereBBDO and most recently served as Executive Creative Director for Gunnar Kiene Consulting.

“Symphony Talent’s ability to pair its storied employer branding expertise with its leading technology to help clients successfully navigate brand transformation demonstrates it unrivaled leadership in the industry,” said Kiene. “After meeting with Roopesh and the Symphony Talent team, I immediately knew our visions of combining strategy, creative and innovation were aligned. I could not be more excited to collaborate with Symphony Talent’s global teams to deliver exceptional brand transformations and experiences to our clients.”

SYMPHONY TALENT SHOWCASES EMPLOYER BRAND TRANSFORMATIONS

Case Studies Highlight Client Success Stories

NEW YORK, April 25, 2019 Symphony Talent, a leading Talent Marketing solutions provider, today unveiled a selection of case studies highlighting successful transformations and campaigns of its global client base. The case studies showcase the organization’s collaboration with clients to build, activate and manage their employer brands and enhance their candidate and recruiter experience while leveraging Symphony Talent’s award-winning creative and technology solutions.  

“We are proud to deliver on our promise with measurable value for our clients,” said Roopesh Nair, President and CEO, Symphony Talent. “These case studies are strong examples of how our creative agency, Hodes, and our talent marketing technology, XCloud®, are helping brands win top talent through seamless, personalized experiences for recruiters, candidates and employees.”

“It’s so exciting to show the breadth of our expertise utilized across such a wide variety of our awesome client partnerships as well as so many different industries,” added Simon Phillips, Hodes/Symphony Talent Managing Director. “Our team is inspired by the challenges we’re helping our clients solve through the tremendous impact of our brand, creative and tech solutions.”

Symphony Talent’s most recent case studies feature the stories of the following clients:

  • Nexans – highlights how Nexans is changing perceptions and building its reputation among potential employees while developing a sense of pride among those who are already part of the company
  • Airbus – an award-winning integrated campaign approach to promote apprentice opportunities that yielded impressive results
  • Mars – showcases how Mars realigned its existing employer reputation with the new corporate branding, purpose and design elements
  • Sky – depicts the impact of an award-winning, omnichannel strategy to promote inclusivity in order to attract, engage and convert targeted candidates
  • Hilton Grand Vacations – a best-in-class candidate experience transformation that combines creative and technology seamlessly to fuel this global brand’s ability to continuously grow its candidate pipeline
  • O-I – illustrates how a new EVP and employer brand was activated to appeal to a new generation of glass professionals
  • FCA – demonstrates the power of a personalized experience to increase engagement and conversions, winning top talent in the hyper-competitive automotive sector
  • Lazard – an award-winning demonstration of a graduate campaign to increase brand awareness and appeal to a targeted audience
  • UCLA Health – highlights a digital transformation and the impactful change to the candidate experience in Healthcare for both clinical and non-clinical roles
  • Amplifon – showcases the alignment of the employer value proposition with the corporate values to create a new corporate culture
  • Ecolab – speaks to any great employer who may be challenged with brand recognition and how they continue to grow their Talent Network, even for hard-to-fill roles
  • Regis Corporation – a compelling story about a brand comprised of over 8,000 corporate or franchised locations worldwide that leverages our media optimization solution and achieved 86 percent reduction in hiring time